One of the many exciting things about being NetBase’s CMO is that I have a tool like ConsumerBase at my fingertips. This column will show ConsumerBase in action – I’ll occasionally point it at different brands and topics and report back the  insights I discover. You’re welcome to join the conversation and suggest what you’d like to see here in the future. Recently, I looked at that familiar germ-killing mouthwash – Listerine. Using ConsumerBase, I found many “novel uses” for [...]

The exponential growth of online information is truly mind-boggling. Everyday there are almost 50 million tweets on Twitter, not to mention 60 million status updates on Facebook. And don’t get me started on trying to keep up with my favorite blogs on a regular basis. Bruce Sterling got it precisely right when he said, “Ultimately no human brain, no planet full of human brains, can possibly catalog the dark, expanding ocean of data we spew. […] We won’t be surfing [...]

As individuals, we spend our lives searching for something, whether it’s true love, the meaning of life, or our lost car keys. Companies are also on the hunt, seeking insight. One of the most challenging things for them to find is real, meaningful consumer insight to drive their product innovation, packaging, advertising and other strategic decisions. As the Insight Discovery company, that’s what NetBase is here to provide. Our focus is on developing next-generation semantic technology that can read sentences [...]