This weekend, it’s all about burgers and beer, hotdogs, watermelon, and where you buy them. Just in time for Memorial Day, we’re introducing our Brand Passion Index. The Index uses our ConsumerBase tool to analyze consumer passion for brands in various categories. Each month, we’ll come up with something fun and publish the results on the NetBase blog. Since Memorial Day is the official start to the barbequing and picnic season, the Index looked at the source of all that [...]

ConsumerBase May 17 product update.

Even though today’s weather forecast is for the low 60′s, it’s heating up over here at NetBase. Lead411 has just named us a winner of its “Hottest Silicon Valley Companies” award. NetBase was selected as one of 69 Hottest Companies, along with Facebook, AdMob, and Playdom.  Important factors that lead to this recognition: securing $9 million funding and expanding our business by 300% in 2009. As you probably know, our ConsumerBase product is now in Limited Release. Seems the NetBase [...]

I met last week with Jason Falls, author of the Social Media Explorer blog. He’s a smart guy and he asked some great questions about ConsumerBase. In his review, Jason wrote “I’ve been in search of something that A) Produces more meaningful information and B) Is priced somewhere other than the “are you effin’ kidding me” range.” Jason really hit the nail on the head. He keyed in to one of our major differentiators. There is a lot of noise [...]

“Do I need a tool to do netnography? Why can’t I simply read all the relevant blogs and forums on the question I’m researching?” If you’re a researcher doing netnography for the first time, that might seem like a sensible approach. Well, you could do it yourself—if you had unlimited time, which most of us don’t. The fact is, there’s too much content out there. Social media is such a highly fragmented realm that it’s unrealistic to expect that you [...]

“Houston, We’ve Had a Problem”–That’s what Apollo 13 astronaut Jack Swigert famously said to Mission Control on April 13, 1970. It’s dramatic, but as a description of a problem, it’s not very useful. If I had been in Houston, I would have been like “okaaaay, what is the problem exactly?” Without more information, you couldn’t be of much help to the crew. Figuring out a way to get a specific, useful statement of a problem was one of the central [...]