Our second June release is now live with several exciting features and enhancements. Growing Forum Content We dramatically increased the amount of forum content available in ConsumerBase. We incorporated more than 300 Million additional forum posts (4.5 months of history) with an average of 2 Million posts being added per day. All of which is building up to our existing index and directly available to be queried and analyzed in seconds. Removal of Duplicates and Spam No doubt you’ve noticed [...]

We’re at the Millennium Broadway Hotel in New York City this week at the ARF (Advertising Research Foundation) Audience Measurement Conference, where we’re getting a lot of positive feedback from early-release users of NetBase’s ConsumerBase. In fact, I will be speaking at the show on Wednesday, June 23 at 3pmET, the topic is: Two Case Studies: How Understanding Your Social Media Audience Drives Innovation. NetBase’s capabilities resonate especially strongly with market research professionals. Because our ConsumerBase tool can read 50,000 [...]

The PGA Tour is in full swing. The US Open hits Pebble Beach this week. And golf lovers everywhere are trying to get in another round.  So while they’re polishing their clubs (and you’re shopping for Father’s Day gifts), the NetBase Brand Passion Index looked at some of the biggest brands in golf: Callaway, Nike, TaylorMade, Titleist, and Wilson. Each month, the Brand Passion Index measures consumer passion for brands expressed via social media.  Using the ConsumerBase tool to understand [...]

Our first June release just went live today with the following noteworthy features. Resolving “It” There is a lot of magic happening under the hood of ConsumerBase. One such “magic trick” is to figure out what a pronoun like “it” refers to (also called anaphora resolution for those who care) and then use this information when we search for insights. In the example below you can see how ConsumerBase can identify that the iPad is “desirable”, and also know that [...]

Our second release in May  just went out the door. Below is an overview of some of the key features in this release. Increased Counts of Positives, Negatives and Insight Types We tuned our linguistic rules to increase the number of Sound Bites we classify into Positives, Negatives, Likes, Dislikes, Emotions and Behaviors. You can expect up-to an order of magnitude more Sound Bites classified. Shared Topics You can now share your Topics with your colleagues.   Simply unselect the Private Topic [...]