Our internal documentation expert, Matthew Lindgren, recently produced an in-depth PowerPoint to summarize the results of a netnography on consumers’ perception of diaper shopping at Walmart.

Our second July release is now live with several features and improvements, including: Additional increases in the number of Sound Bites we categorize, Stream Widget showing more Sound Bites, Improvement to Topic Manager. Increasing Number of Categorized Sound Bites In this release we more than doubled the number of Sound Bites we categorize.  When drilling down into Insights you will see a significant increase in the number of Sound Bites displayed. Stream Widget Showing More Sound Bites We extended the [...]

I’ve long been interested in the problem of digital photo sharing. Back when I was an MBA student at MIT, another business plan I worked on besides NetBase was for a photo-sharing site enabling groups to share photos after events. See, in b-school there are lots of parties, which couldn’t have been good for our grades—that’s why they call it “B” school. What would inevitably happen after events is students would clog the school’s email system sending each other pix. [...]

Interested in business challenges, technologies, and solutions in Content Analytics, where Content Management and Publishing, Search, and Analytics intersect? Then the Smart Content Conference is the place for you. Seth Grimes, contributing editor for TechWeb’s Intelligent Enterprise and analytics strategist for Alta Plana Corp., just let me know he is organizing Smart Content: The Content Analytics Conference. It’s slated for October 19, 2010 in New York. The conference is about digital transformation and enhancing the business value of information, both [...]

The Wall Street Journal recently ran an article entitled “Are the Yankees Truly the Most-Despised Ballclub?” It states that “Contrary to popular belief, the Yankees are only the fifth-most despised team in the majors, according to an Internet algorithm built by Nielsen Co. that analyzes how people feel about certain things.” Here’s the article: http://online.wsj.com/article/SB10001424052748704471204575210384180269378.html Interesting topic, but I had this reaction: How transparent is that method? Can you run the analysis yourself using Nielsen’s algorithm? How willing am I [...]

As we were developing ConsumerBase, one of our customers said to us, “We can’t find any technology that helps us answer our research questions.” We asked for an example of a research question and they said, “More and more men are wearing beard stubble. Why?” When we asked how they’d typically go about answering that question, they said they’d convene a focus group and ask probing questions about why men wear stubble. Well, at that time, I was wearing stubble, [...]

One of my favorite activities during the summer is watching movies with my husband and kids. Collectively, we’re not quite at the age of Edward and Bella yet so I don’t totally get the Twilight mania. This month’s Brand Passion Index shows that I’m not the only one who loves good ole animated popcorn movies. As the summer box office heats up, we used our ConsumerBase tool to surface emotions and passion levels associated with some of the biggest summer [...]

My previous post on our prototype for mapping the PreferenceSphere showed preference data for social networking sites expressed as a 2×2 graph, which I said was derived from a directional graph. Here’s that underlying graph. DISCLAIMER: There are many duplicates in the Internet data for our prototype. Don’t take these scores too seriously until we integrate this feature into our ConsumerBase product, by which time we will have corrected the problem. However, the duplicate problem works in both directions and [...]

Our first July release is now live with several requested features and improvements, including: Additional increases in the number of Sound Bites we categorize, Grouping of similar Emotions and Behaviors, Companies and Products, Improvements to the Highlight Widget. Increasing Number of Categorized Sound Bites We have continued to increase the number of Sound Bites we categorize into Likes, Dislikes, Emotions and Behaviors. You should see many more Sound Bites categorized into Insights. Grouping of Similar Emotions & Behaviors In our [...]

Online researchers are beginning to see the value of replacing focus groups and questionnaires with netnography, which is the online version of traditional ethnography. ConsumerBase is a valuable tool for a key element of netnographic research—namely, discovering consumer likes and dislikes about a product or brand. But that’s only one aspect among many in a comprehensive netnography of a Web subculture. ConsumerBase can also return results on emotions and behaviors, trends over time, and more. Beyond that, there’s a wide [...]