We are delighted to be counted among some of this year’s top social media applications, according to Neil Glassman of Social Times (read the whole article here). NetBase was first profiled in Glassman’s “What You Need to Know About” series, which helped companies find tools to make their campaigns both more effective and efficient. We are so proud to be one of the top 14 tools used for Social Media Monitoring & Analytics. What a holiday treat Check it out! http://www.socialtimes.com/2010/12/socialmedia-apps-2010/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed:+socialtimes+(SocialTimes.com)&utm_content=Twitter Lisa Joy [...]

Tupperware is such a well-known brand name that I use it as a generic name for its category, like aspirin, cellophane, elevator, and others. (Even though I’m sure Tupperware wouldn’t like that. And it’s not on the unofficial list of protected trademarks frequently used as generic terms.) This is how the company describes itself: “After 60 years of meeting ever-evolving consumer demands, Tupperware continues to create innovative and surprising solutions for the kitchen and home that feature up-to-the-minute, beautiful designs [...]

We are all about understanding here at NetBase: Our tool, ConsumerBase delivers reports that showcase what social media understanding is capable of unearthing. One of those reports is the Brand Passion Index, which recently inspired a flurry of emails and activity following last week’s installment, on eReaders. The BPI showed that while the iPad is clearly leading the pack when it comes to sales numbers and chatter, the Kindle has an incredibly passionate following from online communities, as evidenced by this [...]

“Should you do social media? That’s like someone asking if they should buy a light bulb after electricity was invented.” I LOVE – and couldn’t agree more with – the analogy that this fantastic quote (referenced in a recent interview with Kodak’s Chief Listening Officer) from Dana Anderson, of Kraft Foods, conveys: social media is a revolutionary and powerful resource just waiting, and begging, to be tapped by industry professionals. Those not capitalizing on social media to not just listen [...]

Ray Poynter, managing director of The Future Place and organizer of The NewMR Virtual Festival, kicked off the festival with a presentation on “How can we turn online discussions into insight?” His presentation is summarized in an article on the Voice of Vovici Blog by Jeffrey Henning. Poynter suggests three strategies for turning online discussions into insight: netnography, discussion creation and mass techniques. He cites Rob Kozinets’ book on Netnography and his practical steps to follow in doing netnographies. He [...]

This post is a follow-up to my recent post, “Ethics of Social Media Research and Marketing for Alcoholic Beverage Companies.” In that post, we reported that alcoholic beverage companies who belong to the industry’s primary trade association adhere to a Code of Responsible Practices for advertising and marketing. The purpose of the code is to ensure association members advertise and market beverage alcohol products only to adults of legal purchase age, which is 21. The code says: “Beverage alcohol advertising [...]

Imagine you’re the marketing director for an alcoholic beverage company. Like all marketers, you want to learn more about consumers so your company can develop new products and/or devise more-effective marketing campaigns to increase market share. So you do a netnography and learn there’s a huge potential market for a much-sweeter version of one of your products. Now, if you worked in another industry, you might jump on that insight and get R&D to develop a new formulation and get [...]

I was an English Literature major and for years, I read a new book every two days. I can still envision the stacks of books I had to navigate around my house. These days, consumers are shunning paperbound books for their digital counterparts: eReaders, where they can download and store as many as 1500 books without batting an eye – or turning their room into a maze. By the Consumer Electronics Association’s estimate, eReaders are topping everyone’s Holiday wish list, [...]

…from Tamara Barber, of Forrester Research, Inc. The article doesn’t surprise me, and I’m actually very excited to see this topic getting some attention. It’s a philosophy echoed by 5 of the top 10 CPG companies that commissioned and helped design our ConsumerBase tool well over 2 years ago. I’m interested to see how all of this plays out…check out the post here, and let us know what you think! http://blogs.forrester.com/tamara_barber/10-12-01-the_death_of_market_research Lisa Joy Rosner The Brand Passion Index, other cool [...]

Intuit Inc.is a leading provider of business and financial management solutions for small and mid-sized businesses, for financial institutions, and for consumers and accounting professionals. Its flagship products and services, including QuickBooks, Quicken and TurboTax, are intended to simplify small business management and payroll processing, personal finance, and tax preparation and filing. Our netnography showed customer support to be a major issue for Intuit—feedback on support accounted for 49 percent of negative sound bites. Customers aren’t happy with tech support’s [...]