Like Martha Stewart, Wolfgang Puck is a conglomerate. He’s an award-winning chef, but also a restaurateur, cookbook author, newspaper columnist, TV personality, and purveyor of a line of branded consumer products and housewares. According to his website, “Central to all of Wolfgang Puck’s endeavors is his Wolfgang’s Eat, Love, Live ™ (WELL) philosophy. This stands for culinary passion for eating and dining WELL, which means a commitment to provide food made with only the freshest and most natural and organic [...]

Ski Week is right around the corner and everyone is preparing to make an exodus to enjoy the crazy weather this winter.  The truth is, I don’t ski – yet. My kids, on the other hand, have been on skis as early as 18 months old, but I am a terrible skier – so it looks like I may have to turn to my miniature athletes for ski lessons this year. So, to get into the snow-loving spirit, I put [...]

Where to begin with Martha Stewart, “Queen of All Things Domestic”? She’s a person, of course, but she’s also a brand. She’s been a model, stockbroker, caterer, author and TV and radio personality, and is the founder of the multimedia and merchandising empire called Martha Stewart Living Omnimedia. She’s also a convicted felon. Most importantly, she was a guest last December on an episode of The Simpsons, doing a very funny parody of herself. Because she has such a high [...]

The alerts at the top of the Wikipedia entry on Netnography say it all: “This article is in need of attention from an expert on the subject.” “This article has multiple issues. Please help improve it.” “Very few or no other articles link to it.” “It may require general cleanup to meet Wikipedia’s quality standards.” As experts and advocates for netnography, we are best equipped to fix all those shortcomings and make the netnography entry much more accurate, comprehensive, useful [...]

Most consumers think Texas Roadhouse is doing a good job with steaks and other dishes, but many wish they would turn the music down a notch or two. And please do something about those long waits. Texas Roadhouse is a casual dining restaurant chain that first opened in 1993 and today operates 345 restaurants in 46 states. In 2010, the chain ranked in the Top 10 on Forbes Fastest Growing Retailers list, and was named Winner, Large Company of the [...]

It’s February…and that means the time has come for bouquets of red roses, those chalky heart candies my kids love so much, and lots of romantic Valentine’s Day dates (aren’t you glad you did the diet and exercise all January with NetBase?!) And what better way to toast the season of love – and get a break from those diets I’m sure we’ve all strictly stuck to – than with a tall glass of crisp bubbly champagne? The truth is, [...]

John Taschek of Salesforce.com cued up quite a touchdown for us this weekend on SFDC’s CloudBlog. He wrote a brilliant post about “The Real-Time Brand” which featured a  Steelers vs. Packers Brand Passion Index and comparison of high tech giants like Facebook and Twitter. And that’s when NetBase’s own #brandbowl took off. As soon as John’s post went live, another well followed social media guru (and #11for11 webinar speaker) Jason Falls, of Social Media Explorer, tweeted a suggestion to re-run [...]

For those of you who missed out last week, NetBase had the opportunity to collaborate on a really informative webinar with Jeremiah Owyang @jowyang, of the Altimeter Group, covering 7 Types of Social Media Data that Help You Understand Consumers (check out replay and slide deck and article written about it!). I had the pleasure of working with Jeremiah, and wow, that guy is smart – he really gets social. Even his dog has a Twitter account @goodboyrumba (and a Klout score that’s only 4 points lower than mine…I really must do something about [...]