To get along in society, an individual needs social skills. They facilitate interaction and communication with others. Examples of social skills include how to greet someone, take turns in conversation, be a good listener, and maintain a conversation. The same is true for a company: To get along in the world of social media, a company needs social skills. They’re essential if the company wants to have an ongoing, mutually beneficial relationship with consumers. So how does a company acquire [...]

As residents of California where a Whole Foods is on every corner, everything is organic and no house is complete without a compost pile, the whole “Green Movement” has become (pardon the pun) second nature to me and my family – we compost, we recycle, and we are very cognizant of “going green”. So, in honor of Earth Day this year, I decided to put some of the top green brands to the test using the Insight Workbench. My go-to [...]

There’s a new netnography on Dove Chocolate for you to read on Netnography.com. Michael Osofsky Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief Innovation Officer.

I’m extremely pleased to join the NetBase team and excited about the opportunity to contribute to the success of the company and our customers. I believe NetBase has all the necessary elements to be a star company—great customers, partners, technology, and people—as well as a passion for delivering insights from social media. Throughout my 25 years in the high-tech industry, I’ve been dedicated to customer success. In my new position as CEO at NetBase, my highest priority is helping our [...]

Last Friday was April Fool’s Day, a day to celebrate not only my son’s fifth birthday, but also to celebrate all things hilarious.  As we were planning our next BPI, I got to thinking about comedians and who makes me laugh the hardest. There are so many funny people out there I found it hard to choose, so I pinged Jason Falls and asked my funny husband to see who they think are lighting up TV screens and viewers’ smiles [...]

Because customer satisfaction is a key predictor of financial performance, businesses have invested a lot of money and resources in tracking the satisfaction of customers through surveys and benchmarking. Now that social media has gone mainstream, executives recognize that the millions of blog entries, micro-blogs, status updates, and comments that consumers post every day have become a new source of customer satisfaction data. But before they use that data as a basis for product and marketing decisions, they want to [...]

I really enjoyed the ARF Re:think Summit conference in New York City, where part of the excitement was their 75th anniversary celebration. At last year’s Re:think Summit, we launched our Insight Workbench tool, and this year we were thrilled to launch the newest member of our product family, the Insight Scorecard. The Scorecard is our popular Brand-Passion-Index-turned-product, delivering 3 key brand metrics: social media buzz, net sentiment and passion intensity, benchmarked against your competition, trended over time and along with key conversation drivers. [...]

There’s a new netnography of Hershey’s for you to read on Netnography.com. Michael Osofsky Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief Innovation Officer.

There’s a new netnography of Ghirardelli chocolate for you to read on Netnography.com. Michael Osofsky Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief Innovation Officer.