I’ve always loved the holiday season for the hit movies…despite the fact that the only movies I get to see these days are about the Muppets or Puss-in-Boots. But even as I write this, my son is sporting his Batman shirt and sunglasses, and with last week’s release of the trailer for the highly-anticipated “The Dark Knight Rises”, I’m sure the Batman franchise is right around the corner for us. And after seeing the social media response from Twitter and [...]

I was walking through our family room last Wednesday night and some statistics caught my eye.  Turns out it was the Pew Research study on marriage rates in America today. They found that the median age at first marriage is at an all time high of 26.5 for brides and 28.7 for grooms – and I couldn’t help but joke to my husband that we did our part to contribute to these numbers. Apparently not that many others were ready [...]

As a busy mom and CMO in Silicon Valley, I very rarely have any time to watch mush TV, let alone consistently devote myself to an entire series. So, it was news to me when I saw that the Saturday, December 10th installation of the Wall Street Journal Sentiment Tracker covered the possibility of American Idol host, Ryan Seacrest, taking Matt Lauer’s place on NBC’s Today Show. The topic generated 2,600 posts from Twitter and Facebook over the course of the [...]

By Denis Descause, Global Business Development Lead, Ecosystem and Channels, SAP SAP has an expansive vision of what social media can mean to the enterprise—a vision  that’s far different from what companies are doing today, which is barely scratching the surface of social media possibilities. Our vision is to integrate and embed social media insight and analysis into nearly every enterprise process. We want to go far beyond adopting social media analysis technology and applying it to a single function [...]

I am excited to share that SAP AG and NetBase today announced that SAP will resell NetBase solutions which can combine traditional business intelligence with social analytics to reveal insights that drive business results. SAP Social Media Analytics by NetBase enables the socialization of enterprise processes and applications and offers a wider and deeper perspective on a range of activities, from product development to marketing to customer support. The agreement further extends SAP’s social enterprise vision. Recognizing the Dawn of [...]

It’s that time of year where I really need to start thinking (and pulling my hair out) about what to buy everyone. Last year, I put the Insight Workbench to good use checking out the season’s hottest eReaders, but this time I decided to take a slightly sillier approach and looked at gag gifts for stocking stuffers and all of the White Elephant parties I’ve been invited to. After some quick Googling and an office inquiry, I developed this list [...]

It’s rare that the Grammy’s are on my radar, but my four kids absolutely love singing and dancing to music, and this year they are huge fans of two of the 2012 Grammys’ biggest contenders: Adele and Bruno Mars. Both walked away from the Grammy Nominations concert last week with six nominations each, and my kids couldn’t be more excited – any opportunity to dance along with the monkeys from Bruno Mars’ “Lazy Song” video.  So while I was not [...]