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9 Top Social Media Metrics to Monitor

9 Top Social Media Metrics to Monitor

Social analytics don’t hold much value if you can’t clearly measure ROI. To ensure your brand is getting the most from its social monitoring efforts, here are 9 social media metrics worth measuring to meet common brand goals: To measure brand awareness...

Social Media Analytics

Social Media Analytics What is Social Media Analytics? Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to...

Social Competitive Analysis

Social Competitive Analysis What is Social Competitive Analysis? Social Competitive Analysis (or Competitor Analysis) evaluates a competitor’s social content, profile and overall strategies to identify strengths and weaknesses. Using this assessment, a brand can...

Social Media Sentiment Analysis

Social media sentiment Analysis     What is Social Media Sentiment Analysis? Social Sentiment analysis is the use of natural language processing (NLP) to analyze social conversations online and determine deeper context as they apply to a topic, brand or...