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January 24, 2017
10 AM PT

WEBINAR: Social Tools Empower Precision Marketing

How Britvic Uses Listening and Analytics to Uncover Audience Needs

How do you launch an unknown product in a new market with a limited budget? For major European beverage brand, Britvic—which introduced its new children’s juice product in the U.S.—the answer is precision marketing to focus the right content on the right people at the right time to accelerate brand awareness and time-to-market.

Join us on Tuesday, January 24th to hear first-hand how Britvic and its agency Critical Mass/Zócalo leveraged social listening to precisely identify the right audience, develop a clear understanding of the audience’s concerns, and accurately match their needs to what the product delivers.


  • Jaime Vasquez
    CMO, Britvic Americas

  • Paul M. Rand
    President/CEO, Critical Mass/Zócalo

  • Mike Baglietto
    Senior Manager, NetBase Solutions, Inc.