It’s sometimes hard to see how social can change the way you do business, so join a panel of experts on discussing how social has done just that. Learn how experts have adopted social within their organization and how being relentlessly focused on consumers has grown their company. This great panel is made up of leaders from Aetna, Fifth Third Bancorp & Social Thought Leaders.
With deadly eColi and Noro virus outbreaks threatening to cause irreparable damage to their brand, Chipotle leveraged social analytics to measure the impact and reach of the crisis on social media. To protect the brand’s health, the Mexican restaurant chain needed to know what consumers were saying and sharing in real-time to contain the crisis and prevent the spread of misinformation. Social analytics identified the sudden changes in brand mentions and provided the necessary context to the crisis to effectively minimize the impact on brand reputation and the bottom line. Chipotle was able to act effectively and track consumer reaction and maintain their loyal customers.
Explore new ways agencies are earning brand trust in the areas of programmatic buying, marketing automation, targeting, analytics, creative campaign development, customer relationship management, and more.
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