Leadership Team

The NetBase leadership team is a group of industry veterans who have each filled these same senior management roles at multiple high-tech companies. They have successfully guided companies through all stages of growth, from start-up to IPO to acquisition.

Peter Caswell

Chief Executive Officer

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Bob PapeBob Pape

Chief Financial Officer

Bob has been a CFO at high-tech, venture-backed companies for the past 29 years, most recently with Siperian, which was successfully sold to Informatica in January 2010. In addition to the traditional CFO role, he has served as CEO, COO, Division General Manager and SVP of Manufacturing for several companies. He has worked with companies as small as $2 million in revenue and as large as $250 million and has developed financial and administrative infrastructures that have helped companies grow from $2M to $25M in four years and from $50M to $250M in three years. Bob has a BSBA degree from Rockhurst University in Kansas City, Missouri and received a CPA certificate from the State of Missouri.

Mark Bowles

Chief Technology Officer

Mark brings more than 45 years of experience to his role as CTO for NetBase, where he is responsible for the company’s overall architecture and technology vision. He is a co-founder and former CTO of TIBCO Software, and was the co-inventor and patent author for the company’s fundamental communication technology. Mark was also formerly CIO at BondMart Technologies and Vice President, Messaging Systems at BEA Systems. He holds an MS in Management from the Stanford University Graduate School of Business and a BS in Computer and Communication Science from the University of Michigan.

pernillePernille Bruun-Jensen 

Chief Marketing Officer

Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world.

Jens Tellefsen

Chief Product Officer

Jens brings more than 15 years of experience in enterprise software, leading companies in areas of product strategy, marketing and product management. He has held executive positions at several enterprise software companies, including Vendavo, price management, Callidus Software, sales compensation management, Phiware, demand planning, Pervado Systems/Allmystuff, product ownership and warranty services, and Trilogy Software, sales compensation management. Prior to Trilogy, Jens worked at McKinsey & Company advising major corporations. Jens holds a bachelor’s degree from Princeton University with a focus in Computer Science and Electrical Engineering.

David Yehle

Senior Vice President of Sales

David has over 20 years in sales leadership, taking companies from early and mid-stage growth, all the way through acquisition or IPO. He was most recently VP of Sales at Zuora, where he assisted in the monetization strategies of over 200 SaaS, IaaS and PaaS companies. Prior to that, he was the VP of Sales, Communications and Media at Progress Software and held executive positions at Savvion Inc, where he assisted in growing the company from less than 2MM in annual revenues to over 25MM. He has also held executive positions at Vitria and Parametric Technology Corporation. David graduated from Rutgers with a BS in Management.

Bob CicconeBob Ciccone

Senior Vice President of Customer Success & Services

Bob brings 30 years of experience from various leadership roles in leading-edge technology providers serving blue chip enterprise customers.  He leads our customer-facing teams skilled in consulting, delivery and analysis services, support, and education.  Prior to Netbase he was most recently a VP at Hewlett-Packard in an industry solutions business unit, was previously the CEO of Cydelity, an online fraud detection solution vendor, an EVP with ArcSight from its founding, a VP with EDS/ATKearney focusing on strategic consulting, and a VP with Oracle working in application solutions and consulting services.  Earliest in his career he delivered business strategies and implementations of major enterprise systems as a management consultant at Booz-Allen and a systems integrator at Andersen Consulting (now Accenture).

Stephen Winters

Senior Vice President of Engineering and Operations

Stephen provides NetBase with over 25 years of experience building and leading exceptional teams. Most recently, he consulted with clients including HP, Symbol, DemandTec and others, helping them improve their ability to meet and deliver commitments for technical products. Previously, Stephen was vice president of Engineering at Ariba, and was president and COO at DigitalSquare. He also worked for Cadence Design Systems and spent 10 years at Apple Computer, where he served as the director of licensing operations, and in imaging technologies as the creator and manager of the Imaging Host Software team. Stephen is a graduate of The Business Professional’s Course, an executive MBA-level program, and he is an on-going student in the LEIP Program by The Aji Network. He has completed extensive studies in business and computer science at The University of Alaska.

Michael Osofsky

Founder

Michael developed the original idea for NetBase while studying innovation an entrepreneurship at the MIT Sloan School of Management.  Having seen the challenges of launching new products in prior experience, Michael’s goal was to equip innovators with tools to do their research more quickly and cost-effectively.  This effort spawned Accelovation, a research platform for innovators.  Looking to grow, the company then forked Accelovation into a solution for R&D, which became illumin8, and a solution for marketing, which became Insight Composer.  Michael continues driving NetBase’s innovation by straddling customer-facing and technology-development roles.  One notable achievement was conceiving of the What Women Want infographic.  Michael would like to thank co-founder Jonathan Spier and thousands of supporters who’ve helped NetBase strive to create value for its customers.

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