Executive Team

Meet the leaders of NetBase, a team of seasoned industry executives bringing over 20 years of senior management experience to the social analytics space. They have successfully guided companies through all stages of growth, from startup to IPO to acquisition.

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Peter Caswell

Chief Executive Officer

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

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Bob Ciccone

Chief Operating Officer

Bob is COO and EVP of Products, Engineering and Operations at NetBase responsible for product planning, development and the cloud platform. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as an Industry Solutions VP at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, EVP and COO of ArcSight, VP at EDS/ATKearney focusing on strategic consulting, and a VP at Oracle leading application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at Andersen Consulting (now Accenture).

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Dave Pefley

Chief Financial Officer

Dave joins NetBase with more than 25 years of senior level finance experience, managing rapid growth for public and private technology companies, most recently as CFO of Adaptive Insights, a software as a service (SaaS) leader in corporate performance management (CPM).

Pefley has held CFO or senior financial leadership roles at companies including Adaptive Insights, KLA-Tencor, Yield Dynamics, Virtutech (a virtualization software company acquired by Intel), and Aspect Development (acquired in one of the largest software mergers in history). His accomplishments include equity and debt financings, strategic and financial planning, M&A’s, managing investor relations, and supporting revenue growth. He holds a BA from University of California, Davis and an MBA from Cornell University.

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Paige Leidig

Chief Marketing Officer

Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.

Board Members

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Peter Caswell

Chief Executive Officer

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

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Don Butler

Board Member – Thomvest Ventures

Don Butler is a Managing Director with Thomvest Ventures. Don’s 20 year career spans a variety of roles with emerging growth technology companies. Don began his career doing investment banking at Lehman Brothers, where he worked on a number of initial public offerings as well as mergers and acquisitions. Don then did business development on behalf of a number of start-ups in the software and networking industries as a consultant with Asia Pacific Ventures. Don is currently on the Board of Directors for Axcient, Milyoni, NetBase, scanR, and YottaMark. Don has a B.A. in Chinese from UCLA and M.A.s in both East Asian Studies and Political Science from Stanford.

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Elise Huang

Board Member – WestSummit Capital

Elise is a Partner with WestSummit Capital, a leading global growth equity firm focused on helping high growth technology companies access the China market. Elise has over 18 years of venture capital and private equity investment experience in both the US and Asia.

Prior to WestSummit, Elise was a Vice President/Head of US Investment at Vertex Venture Holdings ($1.5B VC arm of Singapore Temasek Holdings) where she oversaw direct investments and fund of funds investments for the fund in the U.S. Earlier, she was a Principal at AsiaTech Management, an early stage high-tech fund based in Silicon Valley. Prior to her relocation to US in 1999, Elise worked in Vertex Singapore office as the Investment Officer covering China, Southeast Asia and Europe investments. Elise serves on the Board of Directors for WSC portfolio company Mirantis and as a Board Observer for SilkRoad Technology, YuMe and Unity Software.

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Kip Knight

Board Member – Independent

As President of U.S. Retail Operations, Kip Knight is responsible for driving service delivery of tax and financial services to the company’s 14.5 million U.S. retail clients throughout its nationwide network of company and franchise offices. Knight joined H&R Block in 2012 and served as President, International and President, Franchise Operations. Prior to joining H&R Block, Knight’s 30-year career has included senior management and marketing positions with P&G, PepsiCo and eBay. Knight started in marketing research at Burke Marketing Research and has since worked in over 65 countries. He spent 10 years in brand management at Procter and Gamble and worked for 10 years in PepsiCo’s international restaurant division where served as General Manager of North Latin America and the first head of marketing for KFC International. Knight also served as Chief Marketing Officer for Taco Bell.

From 2002 until 2008, Knight worked at eBay, the world’s largest e-commerce site. He was Vice President of marketing for eBay, North America. Knight is founder of the U.S. Marketing Communication College at the U.S. State Department that trains diplomats on marketing strategy and implementation. Knight is currently on the Board of Directors at Quiznos. He earned his B.S. degree from Louisiana State University in marketing and his MBA from the University of Cincinnati.

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Carmen Scarpa

Board Member – Spring Lake Equity Partners

Carmen is a founding partner of Spring Lake Equity Partners. Prior to founding Spring Lake, Carmen served as a Partner in Tudor Investment Corporation’s private equity group, the predecessor to Spring Lake, since 1996. Carmen has focused on growth companies in the software, internet/digital media, business services and financial technologies sectors. He currently sits on the boards of NetBase Solutions, Inc., Educate Online, Inc., RBM Technologies, Inc., and Batanga, Inc. Prior investments where Carmen served as a director or was actively involved include Art Technology Group, Chordiant Software, GAIN Capital, TractManager, Velocity, Vurv, and Wimba. Carmen worked previously as an associate at Triumph Capital Group, Inc., a private equity firm in Boston. Prior to that, he was an assistant to the founder and CEO of Boston Concessions Group and was a corporate finance analyst for Drexel Burnham Lambert, Inc. Carmen earned a Masters in Business Administration from Harvard Business School and a Bachelor of Arts, magna cum laude, in Economics from Harvard University.