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The Ten Things We Fear (And Love) About BYOD


16th July 201216/07/12  |  0

Two years ago, BYOD was just another acronym jockeying for acceptance by the technorati.

Today, BYOD is a full-on phenomenon, the dominant way by which tablets like the iPad and Android smartphones like the Samsung Galaxy S are entering companies. This is happening in plain view, and with the full approval, of IT managers and CIOs.

Take Cisco Systems, where employees use more than 50,000 mobile devices, all of their own choosing. Or Safeguard Properties, which is encouraging its 8,000 freelance home inspectors to arm themselves with iOS and Android devices. Or my employer, SAP, which has adopted Genius Bars instead of traditional IT helpdesks to help workers pick the right mobile device.

The growth of interest in BYOD is even stronger online. There is 14 times more buzz around BYOD than there was a year ago. That’s according to research by SAP and its social intelligence partner, NetBase.

Together, we examined a year’s worth of data, including more than 100,000 mentions of BYOD in blogs, news articles, social networks like FaceBook and LinkedIn, Twitter, reviews, comments and more.

(Note: this is the first in a monthly series by SAP and NetBase analyzing the latest enterprise technology trends. Future Infographics will examine cloud computing, social, mobile and more. To learn more, read my colleague Todd Wilms‘ blog here.)

Despite the undeniable hype, we found that BYOD remains something that people still like (Net Sentiment: 34) and deeply interested in (Passion Intensity: 31).

Yet, as Isaac Newton once noted, for every action there is an equal and opposite reaction. Similarly, for every blog arguing “BYOD is a very efficient way for enterprises to reduce costs on equipment,” there is a tweet declaring “Shocker that it isn’t saving money. I bet it hasn’t increased productivity, either.”

For every comment that “BYOD increases teacher anxiety. Schools have largely failed to inspire teachers to use computers in even pedestrian ways after three decades of trying,” there was the rebuttal that “BYOD could decrease teacher anxiety for those that got beyond the concept that they were the expert in the room.”

We decided to rank the top five positive comments about BYOD against the top five negatives and display them for you, Infographic-style.

Infographic: The 10 Things We Fear (And Love) About BYOD

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