KNOW YOUR AUDIENCE LIKE NEVER BEFORE
FOCUS ON UNDERSTANDING THE RIGHT PEOPLEFocus on understanding the right people by extending your segmentation with social data.
- Augment your profiles with social data for gender, age, ethnicity, LIFE events, etc.
- Build and augment custom audiences based on their email, a list of names, bio terms, and more
- Choose from 110+ pre-built audiences based on bio terms, hobbies, life stages, and much more
NetBase has helped us spot new and refine existing audience segments that we can tap into for real-time insights to inform multichannel strategy. Leveraging NetBase to identify the right influencers for our Back to the Future Day campaign is just one of the ways NetBase has helped us increase sales and remain the leader in our market.
CREATE MORE PERSONALIZED EXPERIENCESPersonalization requires a detailed view of your buyer segments across the customer journey. Unified and real-time analytics from every customer data source helps you know and connect with audiences like never before.
- Get a real-time view of what your unique audiences are doing right now so you can connect with them in relevant and authentic ways
- Go beyond demographics to segment audiences by hobbies, professions, affinities, and more
- Get accurate geo-location for your audiences for regional marketing launches and campaigns
BUILD STRONGER RELATIONSHIPSBuild strong relationships and lifelong customers by engaging with them when it matters and in the most authentic way.
- Empower your teams with the hottest trends and most engaging content for specific audiences
- Know the best times of day to connect with your audience segments
- Leverage your audience’s influencers for higher ROI on sponsorships and promotions