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AUDIENCE INSIGHTS: AUDIENCE-CENTRIC LISTENING

CONNECT WITH PEOPLE, NOT KEYWORDS

Traditional social listening platforms provide a one-dimensional understanding of your customers by relying on topic, keyword and hashtag analysis, while ignoring everything else. This antiquated approach to audience analytics limits your insights to a small segment mentioning your brand in specific ways only – but that’s only a fraction of what they are saying and doing. There’s much more to the full social conversation—and successful marketers understand this. NetBase audience-centric listening focuses on the whole social conversation of your target customer, not just keywords. Unlock real-time psychographic information from millions of social consumers to understand more about an audience, including what they want, love, need, and buy.

JOIN THE THOUSANDS OF CUSTOMERS THAT ARE ALREADY USING NETBASE.

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ACCESS HIGHLY VALUED PRE-BUILT AUDIENCES

For brand marketers looking to expand their insights into traditional market segments, such as Millennials or DYI-ers, the NetBase Audience Catalog delivers the broadest selection of pre-built audience segments to fuel all aspects of your marketing strategy. Select from over 110+ pre-built Instant Audience Segments offering real-time insights into your best customers, how they feel about your brand and competition, and how to reach them.

Select audience segments based on:

  • Behaviors, attitudes, and personas
  • Life stage and demographic profiles
  • Benefits and occasions
  • Interests and influencers
  • Brand affinities and customer journey
  • Geography
Analyze data from any source

DELIVER A UNIFIED CUSTOMER EXPERIENCE ANALYTICS TO EVERY STAKEHOLDER

BUILD TRULY CUSTOM AUDIENCES

Your most strategic business initiatives deserve the most sophisticated audience profiling and targeting available. NetBase Custom Audiences ensure you reach the right people with the right message so you can deliver relevanct communications that enhance engagement. Powered by Twitter Audience Insights, NetBase Audience 3D gives marketers the entire, dimensional understanding of their customers including what they are saying and doing ‘in the wild’ to drive incredible results for your most important business objectives.

  • Build unique audiences from your CRM email lists
  • Augment your current segmentation with a list of names you’d like to be part of the campaign
  • Create new segments based on self-identified characteristics such as hobbies, family roles, professional affiliations, and much more

AUDIENCE-BASED CAMPAIGN INSIGHTS

Track your audience segments before, during, and after campaigns and crisis situations to understand their reactions and create the right response.

  • Track campaign reactions only for the people you need to influence
  • Understand which segments are most influenced by your campaign and why
  • Monitor segment reactions to crisis situations to create the most targeted responses in real-time, as a situation is changing

“As one of the first brands to test NetBase Audience 3D for our Mobile App launch, we’ve found that we could engage with our consumers on a deeper, more human level that further drives them to be brand champions.”

Mihir Minawala

Manager of Social, Industry & Competitive Intelligence, Taco Bell