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AUDIENCE INSIGHTS: DIMENSIONAL BUYER PERSONAS

DIMENSIONAL BUYER PERSONAS YOU CAN ACT ON

True customer understanding requires a detailed and real-time view of your buyer personas. New social audience insight enables marketers to enrich existing buyer personas with real-time, self-reported customer data for the most complete picture of who these customers are, how they buy, and what else is important to them.

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DEMOGRAPHICS AND BEYOND

Augment your buyer persona profiles with real-time social insights, offering a precise view of your specific customers. Start with rich profile data for age, gender, and ethnicity and then add important life stage moments, passions, and preferences.


  • Create targeted campaigns with self-reported information on hobbies, interests, and affinities
  • Update your customer journey maps with social insight on how and when they make purchase decisions
  • Compare and contrast different segments for in-depth understanding of what makes them unique and how to connect with them in authentic ways they’ll find difficult to ignore
Analyze data from any source

DELIVER A UNIFIED CUSTOMER EXPERIENCE ANALYTICS TO EVERY STAKEHOLDER

LOCATION-BASED INSIGHTS

Gain valuable location context for all customer-focused programs. Know where in the world your customers are right now, what interests them, and what they are sharing to create regional programs that increase relevance, engagement and acquisition.


  • Measure where your campaigns are most effective geographically
  • Correlate audience locations with other customer data to create powerful experiences for events and marketing campaigns
  • Delight your customers with location-sensitive messages and promotions