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Brand Passion Index: Brewing Buzz for Corona

What I love about the What Women Want project is the incredible insight it gave us into the top ten things that men and women talk about wanting online…but that doesn’t always mean I have something to say (exhibit A: a nice Jewish girl talking about bacon??). So, let me say how thrilled I am that this week’s topic is beer – finally, a topic where I can relate! Beer landed at #4 on men’s top ten list, but it’s definitely #1 for my husband, who turns down commercial beer in favor of his own home-brewed creations. With a 6-tap [...]

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Brand Passion Index: Ford Drives the Buzz

I should preface this post with the disclaimer that I am by no means an authority on cars – for those of you that have known me for a long time, you might remember the little red  BMW 318i that I drove for 18 years and then finally traded it in for a minivan. That being said, I am still very excited to be blogging about the second installment of the “What Women Want” BPI series. We kicked things off with a focus on the #1 thing that women talk about wanting in social media, ice cream, and this time [...]

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