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Finding Daily “Dunk in the Dark” Moments to Drive Supernormal Growth, and Why Most Brands Are Failing to Achieve That

During the third quarter of Super Bowl XLVII, a power outage halted play for 34 minutes. Oreo tweeted: “Power out? No problem,” along with a photo featuring the now-famous tagline, “You can still dunk in the dark.” Oreo’s marketing reflexes were something magical on that day. Surely, they couldn’t have predicted a power outage, yet it took them less than a half-hour to deliver one of the most memorable advertisements in the past few years. To date, the tweet has garnered more than 6,000 ‘favorites’ and more than 15,000 re-tweets – and it’s possibly still the most unforgettable part of [...]

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Investors Agree: NetBase Rules Social Listening

Part of what drives us at NetBase is a passion for connection – between brands and consumers, between clients and us, between now and the future. Our social listening platform is award-winning because of the depth of connection it allows for those who use it. We know the importance of not just gathering data, but interpreting it – connecting to its sources and building a profile of actionable insights from there. Our goal is to innovate the way social media influences not just marketing, but all aspects of brand business, from sales to customer service to research and development. Social [...]

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