Blog

Weibo IPO: Analyzing China’s Hottest Tech

 |  Marketing Manager, NetBase
16th April 201416/04/14

Weibo, a.k.a. Chinese Twitter, has attracted a great deal of attention in the US and in China with the news of its IPO this week. In the US, there is a lot of excitement about the opportunity to invest in the Chinese tech company that has over 149 million users and an enviable ad-generating business. However, financial news have turned sour in the last few days with reports from MarketWatch and Financial Times stating that some of the numbers provided by Weibo in its IPO documentation may have been inflated. In finance, investment decisions are often driven by collective behavior. To help [...] Read more →

How Kenneth Cole Stays Socially Engaged

 |  VP Global Lead Generation & Field Marketing, NetBase
11th April 201411/04/14

When you have a CEO who posts provocative, often tongue-in-cheek tweets like this one, you’d better stay on top of the reaction in social: The next presenter in our Social Spotlight webinar series tells us exactly how his company monitors the online reaction to Kenneth’s tweets about such sensitive issues as  homelessness, gun control, and a woman’s right to choose. Robert Genovese is Vice President of Marketing at Kenneth Cole Productions. At our April 16 webinar, he’ll make it clear why social matters so much to Kenneth Cole and how the company uses social analytics to continuously monitor the buzz [...] Read more →

Stephen Colbert to host The Late Show — The Internet’s Response

 |  Marketing Manager, NetBase
11th April 201411/04/14

When David Letterman announced last week that he’d be retiring as the host of  The Late Show in 2015, the Internet was abuzz with speculation about who would take his seat behind the desk. And yesterday, we found out—pseudo-conservative satirist and Emmy-award winning host of The Colbert Report, Stephen Colbert. The announcement of The Late Show successor caused even more buzz than the news than Letterman’s retirement, so we wondered—how do people feel about this changing of the guard? To answer that question, we did a search for Stephen Colbert for the last 24 hours to see the volume of conversation and the sentiment surrounding [...] Read more →

Can Social Sharpen Campaign Messaging?

 |  VP Global Lead Generation & Field Marketing, NetBase
1st April 20141/04/14

What message about your product is going to work best to move a prospect along the path to purchase? For everyone working on marketing campaigns, that’s always a tough but essential question to answer. Whatever you’re trying to accomplish—create awareness, change perception, prompt consideration—you want to base your campaign on the message that’s going to connect with consumers. Social analytics can help you find it. By providing insight into consumers’ opinions, emotions and behaviors, social analytics can help you craft messages that show consumers you understand them. From there, it’s a shorter step to convincing them that you also understand [...] Read more →

Don Draper to Don a Beard in Mad Men’s Final Season

 |  Product Marketing Manager, NetBase
31st March 201431/03/14

On April 13th, AMC’s Mad Men will enter its seventh and final season, and its central character, Don Draper, will reveal a lush, new beard for us all to marvel. Mad Men fanatics know that the show’s creator, Matthew Weiner, is ultra tight-lipped about what will transpire in future episodes, so perhaps you all are thinking that I’m either full of beard trimmings or that I came across this information underhandedly by bribing one of the cast member’s with a carton of cigarettes.  I’m only, however, making an educated guess that I’d bet my copy of  Zou Bisou Bisou  on, [...] Read more →

Ready for a New Analytics Solution?

 |  Chief Evangelist, NetBase
27th March 201427/03/14

The universe of social media continues to grow larger and more complex, and its importance for your organization is growing in parallel. Your first social listening solution may have met your needs when you started using it…but has it kept pace with the evolution of social? If not, it may be time to think about replacing or supplementing it. To help with the process of analyzing offerings, we’ve written a paper with a list of questions you should ask vendors. We’ve grouped the questions into these key areas: Determine the features you need to be successful with social Define the type [...] Read more →

Insights From ad:tech 2013—Apply Them to This Year’s Conference

 |  Chief Innovation Officer & Co-Founder, NetBase
24th March 201424/03/14

We used NetBase to analyze tweets from last year’s ad:tech show and want to share what we found. You may be able to use some of these insights to help shape your plans for the show next week. About Those Giveaways @MeetingBoy tweeted about what types of things were best for brands to give away, and his tweet got 12 retweets and 15 favorites—a lot for a B2B conference. The takeaway? If you’re a marketer in charge of finding ideas for schwag, stay away from “awful branded giveaways.” Better choices are good pens or USB drives over 1GB. The Engagement [...] Read more →

Lessons From What the Twitterverse Saw at ARF 2013

 |  Chief Innovation Officer & Co-Founder, NetBase
24th March 201424/03/14

I used NetBase to analyze tweets from last year’s ARF show to help us prepare our own marketing efforts there. See if you can use some of these insights in your planning for the show. Day Two: Tweeting Takes Off ARF 2013 started on March 17 but tweeting peaked the day after with 575 mentions. Guess everyone needed a day to get the lay of the land before they were ready to start commenting. Locals Rule More conference attendees were from New York than anywhere else. Here are the percentages of tweeters from various cities: New York       [...] Read more →

Where the Locals Eat in San Francisco

 |  Chief Innovation Officer & Co-Founder, NetBase
21st March 201421/03/14

NetBase is located near San Francisco—many of us live there—and we like to eat. So who better to offer some insider’s tips on restaurants for those of you attending the ad:tech conference? Here are some of my personal favorites and some recommendations from colleagues. If you have your own tips, share with others at ad:tech by tweeting #AdTechEats. Radius (1123 Folsom St.) – Epitomizing the Fresh/Local/Organic craze, Radius sources all ingredients from within 100 miles of San Francisco. Source (11 Division St.) – Menu translation: Moo, Cluck, Quack, and Oink. The sound animals make to say thank you for eating [...] Read more →

Where the Locals Eat in New York City

 |  Chief Innovation Officer & Co-Founder, NetBase
21st March 201421/03/14

NetBase has an office located in New York City – and our NetBase New Yorkers like to eat. So who better to offer some insider’s tips on restaurants for those of you attending the ARF Re⁞Think conference? Here are some recommendations by our NetBase New Yorkers of the best places to eat during your stay at the Big Apple.  If you have your own tips, share with others at ARF ReThink by tweeting #Rethink14Eats. City Bakery (3 W 18th St [Flatiron]) – Great for breakfast or a snack.  Get the pretzel croissant and hot chocolate with homemade marshmallows. Taim (222 [...] Read more →

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