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If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there’s a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social...
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Can Social Media Analytics Be as Fast and Easy as Google? Yup!

Not all brands can afford a dedicated data science team to extract social insights from the data they uncover with their social media monitoring tools. But all brands encounter situations when they don’t have time to wait that long. The need for something simple...
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If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there’s a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social...

Precision Marketing Is Here to Stay

Just as you’d never consider not having a website, precision marketing is fast becoming a staple of digital marketing – and it’s one you don’t want to ignore. Here’s why. The whys and wherefores Digital and social media marketing merely provide...

Winning the Super Bowl: A Marketer’s Guide

The Super Bowl is a unique marketing moment for brands. It’s a chance to get reacquainted after consumers have recovered from holiday shopping, and gain exposure before Valentine’s Day campaigns begin in earnest. What tactics have helped brands...

Social Media Says: January To-Do List for Businesses

January is a great time for taking stock of where your business or brand is – and where it’s going. What are the must-dos brand marketers should focus on? We put our new Instant Search tool to work to demonstrate a few tactics worth applying. Take social...

Social Listening Success Secrets

All brands hope unlocking the mysteries of their target audience using social media listening will breed success – especially when some brands make it look so easy. What’s the special sauce the rock star brands use to maximize their social analytic efforts?...

The Top 10 Social Listening Mistakes of 2016

As brands strive to embrace constantly evolving social media listening best practices, inevitably they’ll make a mistake or two. To save your efforts, here are 10 social listening mistakes to avoid in 2017. 1. Discounting consumer emotions Culprits: Birchbox and...

The Top Social Media Advances of 2016

As 2016 winds to a close, we’d be remiss not to discuss the big changes this year brought to social media. These advances prove the unpredictable fluidity of the social landscape, and the importance of keeping up with emerging trends – lest you put all your...