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8 Mistakes Your Brand Is Making on Instagram

It’s easy to think Instagram is a bit of a throwaway social network – but there’s a lot more to getting it right than brands may think. Here are some common mistakes to avoid. 1. Not planning Instagram feels “fluffy” because it’s all...
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Next Level Work: Smart Tech with Sentiment Analysis

From the invention of the assembly line to the present, technology has done wonders to make our working lives easier. As workplace tech evolves, sentiment analysis will play an even greater role than it already does. We’ll talk about why in a moment. First...
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Two Disruptions That Will Happen in Your Niche

Like a broken clock is right twice a day, all brands are subject to two eventualities they can’t escape. The good news is, survival is simply a matter of preparation. The two unavoidable disruptions No matter your niche, at some point you’ll be caught off...
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9 Top Social Media Metrics to Monitor

Social analytics don’t hold much value if you can’t clearly measure ROI. To ensure your brand is getting the most from its social monitoring efforts, here are 9 social media metrics worth measuring to meet common brand goals: To measure brand awareness...
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