Going Beyond ‘Looks’ to Make Deeper Audience Connections

 | VP Marketing, NetBase  | 
25th November 201525/11/15

It’s true that you can’t judge a book by the cover – and if you do, your assumptions are bound to be wrong. On social media, assuming that everyone who “looks” alike could mean missing out on true audience expansion based on feel-alike, want-alike and do-alike segmenting. Our newest white paper, The New Normal: Audience Marketing in the Age of You, breaks down how to push past traditional demographic models to get deeper insights from consumers on social. Here are some highlights: Expanding segments broadly doesn’t work Many base audience segmenting on “look-alike” customers, making very broad generalizations based on [...] Read more →

From Mass Targeting to Micro-Targeting @ Scale

 | VP Marketing, NetBase  | 
18th November 201518/11/15

In the new “Age of You” – as coined by the leading brand consultancy, Interbrand, the consumer is in control, and mass marketing tactics no longer work. Instead marketers need to micro-target consumer segments to personalize messaging. How? Our white paper, The New Normal: Marketing in the Age of You has all the details you want to know, but of course we wouldn’t leave you hanging without a taste of what’s inside… Truly, Madly, Deeply That’s how well brands need to know consumers now if they want to get them to engage and remain loyal. The broad demographics of– gender, [...] Read more →

Taco Bell Activates Millions of Millennials with a New App Launch

 | Marketing Manager, NetBase  | 
18th November 201518/11/15

NetBase just hosted a webinar with Taco Bell and Twitter to discuss how new social audience data drives consumer understanding, reach, and engagement. With so much digital data available to marketers, it is now possible to understand consumers like never before, create content that resonates with each individual, and engage with them in relevant ways. With our new product Audience 3D, NetBase is helping brands gain dimensional understanding of any audience on social and succeed in reaching consumers. During the webinar, Taco Bell’s Mihir Minawala, Manager of Social, Industry, and Competitive Intelligence, shared how the brand collaborated with NetBase and [...] Read more →

See Your Audience in All Dimensions with Audience 3D™

 | Chief Marketing Officer, NetBase  | 
11th November 201511/11/15

Social data will not drive business value until you can tap into consumer perceptions and desires. That’s why we are very excited to announce Audience 3D (A3D), the newest innovation from NetBase to help you get a more human grasp of your consumers and engage them in relevant ways. See our new product video here The Value of Twitter Audience API A3D is one of the first products on the market to use Twitter’s Audience API to see not just what consumers are talking about, but what they truly mean. Seeing what else they are passionate about means you can [...] Read more →

Making Marketing Personalized, But Not Creepy

 | VP Marketing, NetBase  | 
6th November 20156/11/15

For the past few years, anyone in the social marketing sphere has heard – repeatedly – how important personalization is to the equation. Brands looking for conversion from social know they need to step up their game if they want to be not just noticed, but memorable – not just an option, but the only option. The only way to do that is to connect H2H (human to human) with your customers and prospects – which means knowing all of their deepest, darkest secrets. Okay, that’s a mild exaggeration, but you DO want to know a lot about them. And [...] Read more →

Learning From Behaviors of Consumers ‘in the Wild’

 | VP Marketing, NetBase  | 
2nd November 20152/11/15

Focus groups aren’t inherently bad – but they’re ultimately all about the brand, and today’s social-obsessed consumers want marketing to be all about THEM. Here’s how you do that: Brands need to change THEIR attitudes if they want consumers to keep them in mind – which means embracing a new approach to audience marketing, as outlined in our new white paper, The New Normal: Audience Marketing in the Age of You. Here’s a sneak peek… Social data safari Just like watching Mutual of Omaha’s Wild Kingdom offers insights on animal behaviors you can’t see at your local zoo, studying consumer [...] Read more →

A Social View of the CNBC Debate

 | Marketing Content, Netbase  | 
29th October 201529/10/15

As part of my continued election coverage I live analyzed the latest Republican debate broadcast on CNBC.  Ted Cruz emerged as the leader from this latest debate in terms of mentions, surpassing both Ben Carson and Donald Trump (4 pm PDT to 7:30 pm PDT). Number of Mentions During the Debate: Ted Cruz: 128,214 Donald Trump: 119,204 Marco Rubio: 75,811 Ben Carson: 61,731 Jeb Bush: 53,706 Carly Fiorina: 43,158 Chris Christie: 35,505 Rand Paul: 34,029 John Kasich: 28,020 Mike Huckabee 8,671 When comparing sentiment in the 24 hours leading up to the debate with average sentiment over the course of the debate, [...] Read more →

More Customers, More Opportunities to Connect

 | VP Marketing, NetBase  | 
26th October 201526/10/15

Let’s say as a brand you have this social thing knocked. You’re posting on all the relevant platforms, and you’re seeing your numbers grow – followers, retweets, etc. But… do you know WHY the growth is happening? Do you know how to keep it happening? Social media marketing isn’t a game of chance – it requires intention. The good news is there’s a ton of social data on offer to help brands connect to their audiences. You just have to know where to look. Stop making assumptions “Assumptions suck,” as we like to say here at NetBase. (Can we all [...] Read more →

Twitter Flight Recap

 | Marketing Content, Netbase  | 
23rd October 201523/10/15

Hi everyone,  This past Wednesday NetBase attended Twitter’s annual Flight developer conference in San Francisco. The conference was packed with eager developers waiting to hear about the latest product news and features.  NetBase Coverage: As you heard from last week, one of the biggest announcements for NetBase had to do with Gnip’s Audience API providing granular info about brands’ audiences. Chris Moody, VP of Data at Twitter shared in his keynote that they’re starting to surface demographic and psychographic analysis that they’ve never been able to see before:  Target’s social command center was also featured during the talk highlighting the importance of [...] Read more →

Join Us for Our Next NetBase Customer Meetup

 | Marketing Content, Netbase  | 
22nd October 201522/10/15

All this year NetBase has been hosting Customer Meetups in cities around the US. The events have been a great way for us to connect with the NetBase community in person, as well as learn more about innovative use cases to help everyone get the most out of their social campaigns. Thanks to everyone who came to our latest Meetup in Chicago and made it such a great success. Our next Meet-up will be Atlanta on November 4th at the Glenn Hotel. For more information on attending this or any other upcoming Meet-ups contact your NetBase representative. Read more →

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