Brand Passion Index: How Do Girl Scout Cookies Stack Up?
It may be the surest sign that spring is just around the corner… Girl Scout Cookie season is here! And they’re here, as always, for a short time: The cookies are available only during the six- to eight-week period when the scouts are engaged in the cookie-selling fund raiser with their local council. The scouts themselves are adorable, of course, but which variety of their cookies do people like best? Thin Mints? Samoas? Tagalongs? Inquiring minds want to know. So we did a BPI to find out. NetBase Brand Passion Index | Girl Scout Cookie Types In the graphic above, [...] Read more →
Need a Social Command Center ASAP?
Are you betting the future of your company on an innovative product you’re launching within weeks? Are you close to the release date for a watchdog report on a sensitive issue related to your brand? Or perhaps you’re running the first ads today in an edgy campaign that will attract lots of customers. There are many moments within your business that now require you to be aware of your consumer’s response. In the past, being able to stay on top of these events took weeks if not months to know the response. Today, using social media can help you track [...] Read more →
T-Mobile Handles 4x As Many Support Cases with NetBase
Michelle Mattson, Sr. Mgr., Social Customer Support at T-Mobile.gave our first installment of our Social Spotlight customer webinar series. T-Mobile is an SAP customer using the “SAP Social Media Analytics by NetBase Solution.” Michelle shared an eye-opening presentation that was followed by so many questions from the interested registrants that we could not get to them all. So included below is the longer version of the QA which Michelle answered herself as promised on the webinar. You can check out some of the tweets about the webinar at #CustomerCare. As we tweeted during the seminar: “At the beginning, @TMobile‘s #T-Force [...] Read more →
Why Use Social Analytics?
Businesses are sold on the need to have a presence in social media, but some still aren’t sold on using a social analytics solution. And some who are using one wonder if they’ve chosen the right use cases to apply it to. We wanted to get some facts on who’s using analytics, what they’re using them for, and what benefits they’re getting. So we sponsored a benchmarking study conducted by Demand Metric. Called “Social Media Analytics—Enabling & Optimizing Use Cases,” the study asked the question: “How are companies enabling and optimizing their social media efforts through the use of analytics?” [...] Read more →
Content Be Nimble, Content Be Quick
Agile marketing demands in-the-moment content that’s timely, relevant and resonant. Even though most brands now aspire to recreate Oreo’s “Dunk in the Dark” Super Bowl success, they can appear as nothing more than “Duds in the Spotlight” should they miss the mark. Resonating in this day and age is aided by the virality of humor, and, like it or not, the best humor involves pushing the boundaries. Using NetBase for social listening can help safeguard that risk by identifying rich ideas for agile content development and monitoring the social ripple of that content’s performance to guide future decisions. Dunk in [...] Read more →
CGT Readers Rank Us in Top Five
NetBase continues our momentum into 2014. This is big news because our customers delivered this award to us. Our customers selected NetBase as “Top 5 Provider in Social Media” in Consumer Goods Technology’s (CGT) 2014 Readers’ Choice Survey. CGT’s readers ranked the top five technology companies that provide software/services for managing and monitoring internal and external social media communications and engagement. We are especially honored to receive this award because we have worked hard to listen to our customers and their consumers. And CGT serves more than 76,000 decision-makers in the consumer goods industry who were asked for best technology [...] Read more →
The Rise of Original Content on Netflix, Hulu, Amazon & YouTube
When the “Telly” Breaks The television space continues to flood with new technologies and market entrants causing content to overflow into new reservoirs to feed the masses. Over-the-Top (OTT) technologies (Roku, Apple TV, iTunes, Google Play), streaming service giants (Netflix, Hulu, Amazon Instant & YouTube), and app-ready Smart TVs and Tablets are all viable ways for viewers to access content whenever and wherever they choose. Aside from time-sensitive content—live sporting events & popular shows with fans so entrenched in social community conversations surrounding the show it necessitates live viewing—the majority of content can be watched at a viewer’s own convenience. [...] Read more →
Five Social Listening New Year’s Resolutions
When I look back over my past three years of adventures in social media listening, I’m struck by how much the industry changes…and how much it stays the same. Working in the industry for almost seven years and watching it grow has been exciting. “Exciting,” as a friend once told me, is merely a mix of two words: happy and scared. And as a Chief Evangelist, I would say those words definitely sum up how I feel about the industry. Why happy?… Read More » Read more →
Find Out What Mattered on Twitter in 2013
Twitter’s 230-plus million monthly active users are posting some 500 million tweets per day. To find out what people talked about on Twitter in 2013, we analyzed a whole year’s worth of tweets, then we: Put them into 10 categories, such as Wants, Loves, #Hashtags and Purchases. Used “word clouds” to visually display what terms were mentioned most. The clouds give greater prominence to terms that appear most frequently in tweets, so you can see at a glance what the most-talked-about topics were. Download the PDF of The Year According to Twitter and find out: If Food beats out Tattoos [...] Read more →
Can Big Data Boost Your Chances of Getting Your Message to Go Viral?
Tap into the right elements of what makes a video go viral – Can Big Data place you in the right position to have your message shared by millions? Web Metrics Guru, Marshall Sponder shares how you can define and implement actionable metrics for social engagement and activity that help focus your message and spark measurable reactions from your audience. • Marshall examines what exactly is the “Big Data” we’re looking at when it comes to examining the elements that catapult a message to the masses? • He’ll discuss the importance of strategic, campaign-driven outreach, instead of one-off videos that [...] Read more →