Blog

Total #Slayage of Social Listening: Are You Listening, Music Studios?


10th February 201610/02/16

This isn’t funny. Millions of Americans have suffered from anxiety-ridden nights: we tossed and turned; our stomachs churned; we called our loved ones to see if they were okay. Queen Bey’s recent delivery of “Formation” slayed us (hashtag: #slayage) on a Saturday, and my biggest fear was that she’d drop an album and I’d miss out on the formative moments of communal enjoyment. But am I being hyperbolic? To those Beyoncé lovers out there who were screaming “yaaaaas” in monotonic unison upon the release of “Formation,” I am probably understating the emotion. Music is an experience. For some, it’s even […] Read more →

Why We Didn’t Quit CVS When CVS Quit Tobacco

 | VP Marketing, NetBase  | 
9th February 20169/02/16

As brands evolve over time, there are lots of challenges  to consider if they’re to balance customer and shareholder happiness during periods of growth or decline. For most, how consumers feel about their brand is top of that ‘challenge’ list. Take CVS, who announced in February 2014 that they planned to discontinue sales of all tobacco products in their stores nationwide by that October – a move that would cost an estimated $2 billion in sales [Source: CVS Stores Stop Selling All Tobacco Products, NY Times, Sept. 3, 2014], and the potential exodus of their smoking customers. You have to […] Read more →

Social Media Monitoring and Selling Tools Complement – Not Replace – Traditional Techniques


8th February 20168/02/16

Although it seems like traditional marketing methods like print, mail, etc. are obsolete, they can still work, depending on who you are and who you need to reach. But when you add social media monitoring and data to your traditional methods, they work even better. Keep the best, update the rest “Traditional” isn’t a dirty word. Just because the digital space is wide, varied, and full of great insights, doesn’t mean you want to just toss your print and TV budgets into the wind. Even traditional research techniques, like focus groups, can still be useful if you’re trying to reach […] Read more →

The ‘Proving’ Tool Makes the Case for Social Media Listening

 | Jr. Brand Planner & Strategist, Fitzgerald & Co.
7th February 20167/02/16

As of now, we have had NetBase for about a year, and I can say we wouldn’t be where we are today without it. NetBase has proven itself to be an important learning tool for us, and a crucial “proving” tool for our clients. The best way we use NetBase, and the way we have learned the most about the tool itself, is in creating dashboards that auto-update for each of our current and potential clients and industries. I learned fairly quickly that NetBase is an irreplaceable social media monitoring tool for dissecting unfamiliar brands and industries for new business […] Read more →

Using Social Media Listening to Track Trends Before and During the Super Bowl


6th February 20166/02/16

Ever wonder what it’s like in the command center of a major brand during a national event like the Super Bowl?  This weekend you can get a glimpse of the experience by following our Super Bowl LIVE Pulses. These live social dashboards give brands in-the-moment insights – and for the next few days you can follow along as we take a look at the social conversations happening around the NFL’s biggest annual match-up. Lessons in LIVE The Super Bowl, like life, happens in real-time. That means marketers hoping to capitalize on the hype surrounding the game need a real-time view […] Read more →

Social Media Due Diligence – The Key to Consumer Connections Across Platforms

 | Senior Lead Generation Manager, NetBase
5th February 20165/02/16

Social intelligence is more than a buzzword – and it’s more than something brands can use to find out what’s being said about THEM online. The goal now is to get to know CONSUMERS – because doing so is what gets the results brands want. How? Find out on February 10th  during the presentation, “Powering and Optimizing Your Brand with Social Intelligence” at the Social Media Summit in Las Vegas. Ryan Taketa, Product Marketing Manager at NetBase, and Ted Tagalakis, Director of Marketing Science and Digital Strategy at Ames Scullin O’Haire Advertising, will show you how one brand turned around […] Read more →

If Tweets Were Votes, Who Would Win Iowa?

 | Content Strategist, Santy
4th February 20164/02/16

It’s election season! That means millions of Americans taking to the Internet to express their opinions about who should be in charge of running our country. Yay! Free speech! What with all of the tweeting, posting and tumbr-ing going on, I decided to pose a question – could measuring social conversations about candidates be an accurate way to predict the outcome of the presidential election? I’m talking beyond the polls, or what comes from the media. It seems like understanding the stuff real people say online (when no one asks them) is important. While I usually care a lot more about […] Read more →

Social Media Sentiment Analysis Sheds Light On the Ways We’re Watching the Super Bowl

 | VP Marketing, NetBase  | 
3rd February 20163/02/16

Of the 114.4 million people who watched the Super Bowl last year, 1.3 million streamed it through NBC’s website.With the countdown to Super Bowl 50 underway, what can social media listening tell us about consumers’ thoughts on viewing via cable — and will last year’s streaming experience convince cord cutters to rethink their decision? What social media listening reveals about cord cutting Insights from NetBase’s platform reveal that at -50%, overall sentiment towards cord cutting is mostly negative, with the word “linger” dominating the attribute cloud: However, when we exclude retweets, it becomes apparent that this negativity stems from shared […] Read more →

Rocking Social Media Listening in the Beauty & Fashion Industries – and Beyond

 | Senior Lead Generation Manager, NetBase
2nd February 20162/02/16

More than most, fashion and beauty brands must keep an eye on trends if they want to stay relevant. But trends can influence any industry – so how do brands keep track of those newly emerging, and those falling by the wayside? Can social media listening help? Absolutely. And “how” is just part of what we’ll discuss at this year’s Brand Innovators Fashion & Beauty event in New York City on February 12. NetBase marketing manager Sean Chauhan and Localspeak owner/partner Candida McCollam, will look specifically at how trends affect luxury brands – and how all brands can benefit from […] Read more →

Does Social Media Monitoring Mean the End Of Focus Groups?


1st February 20161/02/16

Marketing and advertising have come a long way since the days of Mad Men and Don Draper. In the coming weeks our Marketing Evolution series will look at which methods have been eclipsed by more technically advanced options, and which old habits have stuck – like focus groups. With the social listening tools available now, shouldn’t focus groups be a thing of the past? Not necessarily. Back in the day… It’s true that before social media, focus groups were one of few options for getting information directly from consumers – along with surveys, and of course, in-store encounters. And even […] Read more →

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