Will the DNC Support Hillary or “Feel the Bern?”

 | Marketing Content, Netbase  | 
12th October 201512/10/15

As part of my continued election coverage, I’m happy to be doing live analysis of the first Democratic Debate this Tuesday the 13th for NetBase. Tune into the NetBase LIVE Pulse during the broadcast for live Net Sentiment, Emerging Topics and More. I’ll be offering real-time analysis of it all via the Twitter widget, visible on our LIVE Pulse page, to help you make sense of the data as it develops. And as with the previous debates there will be plenty to talk about as the evening progresses. Here are some things to keep an eye out for: Feel the [...] Read more →

The ‘Age of You’ – Winning Marketers Put People Ahead of Products

 | VP Marketing, NetBase  | 
9th October 20159/10/15

From the days of Mad Men until the present, marketing has been about products. Yes, there were/are target audiences, and an understanding of what those audiences want has always been necessary to the process. But ultimately the job of marketers has always been to come at things from a brand perspective – product first. That’s changing. With social media offering a wealth of data for marketers to put into play, putting consumers first is paramount. Here’s why: Consumers are savvy to marketing tactics, and not easily swayed by anything that comes across as phony or “salesy” Brands smartly appealing to [...] Read more →

Social Predicts Habits

 | Marketing Content, Netbase  | 
8th October 20158/10/15

In this preview of Social Predicts Habits, Christian Buss Director of Equity Research at Credit Suisse Equity discusses how shifting consumer preferences come to light via social analytics by using three real world examples of how social metrics predicted real financial changes for brands. View the full webinar here. Read more →

Who won the Republican debate on social media?

 | Marketing Content, Netbase  | 
7th October 20157/10/15

Analysis of the second Republican National Debate from NetBase was recently featured in Fortune. An excerpt from the article is included below. Read the full article here. View the full NetBase analysis here. Social media users have cast their vote. The nearly three hours that Republican presidential hopeful spent sparring on stage Wednesday night during CNN’s debate took a lot out of the candidates, and—it seems—social media users. According to Netbase, a social media analytics company, social media mentions of the contest peaked in the first hour of the broadcast with 775,000 references to the debate or the candidates. In the [...] Read more →

Changing CMO priorities: Marketing with Social Data in the “Age of You”

 | VP Marketing, NetBase  | 
6th October 20156/10/15

One of the top priorities for CMOs today is to understand and define a more individual consumer experience at a time where brands have been democratized. The digital evolution has shifted the CMO focus away from purely Brand Guardianship, to monetization and engagement across new channels. The availability of technology and new digital channels has enabled greater access to quantitative and qualitative data – that in turn has impacted how marketers do marketing, and what marketing is about. Adding social to the mix has flipped the tables to put brand relationships in the hands of consumers, making the “Age of [...] Read more →

Getting Ready for the Holidays? Use Social Data to Drive Success of Your Holiday Promotions

 | VP Marketing, NetBase  | 
5th October 20155/10/15

The kids are just back to school, and in parts of the country where such things happen, the leaves have barely started turning – but that doesn’t mean it’s too early for brands to turn their attention to the upcoming holiday season. In fact, now is the ideal time to look at social data from previous years to predict trends emerging for this season. Why? The recent back-to-school shopping period offers brands a perfect data sample of what consumers desire right now – and it’s the most current model they’ll have for the upcoming holiday boom. Spotting trends in real-time [...] Read more →

London Fashion Week Flexes Its Tech Appeal

 | Principal, Localspeak,
2nd October 20152/10/15

In a sure sign of the dethroning of oligarchic fashion, the British Fashion Council (BFC), yielding to its ruling “chic” progeny, moved this season’s London Fashion Week (LFW) from the stately Somerset House to an active Brewster Street car park in Soho. In stark contrast to Somerset House, a palatial Neoclassical structure once home to the future Queen Elizabeth I, Soho, with an erstwhile reputation of ill-repute for most of the 20th century, is now a diverse, vibrant creative hub, seat to a new fashion and media elite. With a £26 billion (US$39.6 billion) UK annual fashion market at stake, [...] Read more →

Join us for our NetBase Customer Meetups

 | Marketing Content, Netbase  | 
1st October 20151/10/15

All this summer NetBase has been hosting Customer Meetups in cities around the US. The events have been a great way for us to connect with the NetBase community in person, as well as learn more about innovative use cases to help everyone get the most out of their social campaigns. Thanks to everyone who came to our latest Meetup in Minneapolis and made it such a great success. Our next Meet-up will be Chicago on October 7th at the Vertigo Sky Lounge. For more information on attending this or any other upcoming Meet-ups contact your NetBase representative. Read more →

They’ll Laugh, They’ll Cry, They’ll Buy: Why Understanding Consumer Emotion is Key to Social Selling

 | VP Marketing, NetBase  | 
30th September 201530/09/15

Hallmark. Budweiser. State Farm. These brands are nothing alike, but they’ve got one huge thing in common: Emotion. Whether it’s a nostalgic moment inspired by a keepsake ornament, the harrowing journey of a lost puppy, or the hilarity of an old man playing keep-away with a dollar bill at the end of a fishing pole, all three brands hit consumers right in the feelz with their commercials. Sentiment sells, but not just on TV. Brands need to inject emotion into their social interactions if they want to make an impact with consumers. How do they do that? By using social [...] Read more →

Social Listening Done Well Means Getting to the Heart of Consumer Emotions

 | Chief Marketing Officer, NetBase  | 
29th September 201529/09/15

The latest question to come across our CMO’s desk in the NetBase Ask Our CMO series is one that all brands should know the answer to if they want to beat their competition. Q: When social listening is done really well, HOW is it done, and how is it used? A: Firstly, it’s not about only doing social listening in Marketing and business, but it is about knowing your customer, always. And that starts with listening. Social listening can be a fantastic in-route to knowing what is going on. Historically, marketers would start with the numbers. They would count likes, [...] Read more →

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