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Predictive Analytics for Every Business Decision

What if every brand decision could be backed up by data accurately forecasting its success? Actually, with predictive analytics, it can. The big data boom The digital age has created a voluminous amount of consumer data. Everything from what they buy and where they...
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Headlines: You’re Not Doing It Right – But Social Monitoring Can Help

Catching consumers’ attention is a goal for all brands, whatever the niche, and sharing blog articles is a great way to do that. Unless, of course, your headlines are hurting your credibility. You’ll Never Believe How Much This Matters! If you think a...
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8 Mistakes Your Brand Is Making on Instagram

Photo credit: https://perzonseo.com/ It’s easy to think Instagram is a bit of a throwaway social network – but there’s a lot more to getting it right than brands may think. Here are some common mistakes to avoid. 1. Not planning Instagram feels...
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9 Top Social Media Metrics to Monitor

Social analytics don’t hold much value if you can’t clearly measure ROI. To ensure your brand is getting the most from its social monitoring efforts, here are 9 social media metrics worth measuring to meet common brand goals: To measure brand awareness...
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