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Crisis Management & Response – Social Media Analytics Guide (Part 6)

With Thanksgiving just past, most brands can probably agree to be thankful for the amazing opportunity social media affords them – until a crisis hits, that is. Like a strong wind fanning a wildfire, social media makes brand crises that much harder to contain. But...
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Customer Retention & Community Management – Social Media Analytics Guide (Part 5)

Keeping customers has always been harder than acquiring them in the first place. And with the nearly unlimited options now available to consumers, brands have to work that much harder to attract and retain consumer loyalty. Luckily, Social Media Analytics eliminates...
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Competitor Analysis – Social Media Analytics Guide (Part 4)

Our ongoing guide to Social Media Analytics illustrates there’s a lot more to social insights than simply following passionate consumers’ conversations about your brand. To really get the most from your analytics, you need to extend your Social Media...
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Mastering Your Social Sentiment Analysis

Nothing is more important to understanding and connecting with consumers than social sentiment analysis. So you don’t want to just dabble in sentiment – you want to become a full-fledged master. Here’s how: The truth is out there It’s easy to make...