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Announcements and details on the latest product enhancements, features and functionality from Jens Tellefsen, NetBase VP of Product Management.

Latest post: ConsumerBase Update (July 26)

Our second July release is now live with several features and improvements, including: Additional increases in the number of Sound Bites we categorize, Stream Widget showing more Sound Bites, Improvement to Topic Manager. Increasing Number of Categorized Sound Bites In this release we more than doubled the number of Sound Bites we categorize.  When drilling ...

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The Brand Passion Index, other cool ConsumerBase insights, and thoughts on understanding the social media universe from Lisa Joy Rosner, NetBase CMO.

Latest post: Brand Passion Index: Everyone loves Woody?

One of my favorite activities during the summer is watching movies with my husband and kids. Collectively, we’re not quite at the age of Edward and Bella yet so I don’t totally get the Twilight mania. This month’s Brand Passion Index shows that I’m not the only one who loves ...

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Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief Innovation Officer.

Latest post: Visuals That Communicate Netnography Results

Our internal documentation expert, Matthew Lindgren, recently produced an in-depth PowerPoint to summarize the results of a netnography on consumers’ perception of diaper shopping at Walmart. (We did this as an example of a netnography on a well-know brand; it wasn’t done at Wal-Mart’s request.) I wanted to post a ...

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Observations on social media understanding and updates on the state of NetBase; read the C-level perspective from Jonathan Spier, NetBase CEO.

Latest post: Try It…You’ll Like It!

We're at the Millennium Broadway Hotel in New York City this week at the ARF (Advertising Research Foundation) Audience Measurement Conference, where we're getting a lot of positive feedback from early-release users of NetBase's ConsumerBase. In fact, I will be speaking at the show on Wednesday, June 23 ...

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