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If You’ve Never Done a Social Media Audit, Now’s the Time

There’s no time like the beginning of a new year to do a little housekeeping – like taking stock of your brand and setting new goals for the year ahead. Part of “taking stock” should be performing a social media audit. Here’s why. Understanding...
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Crisis Management & Response – Social Media Analytics Guide (Part 6)

With Thanksgiving just past, most brands can probably agree to be thankful for the amazing opportunity social media affords them – until a crisis hits, that is. Like a strong wind fanning a wildfire, social media makes brand crises that much harder to contain. But...
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Customer Retention & Community Management – Social Media Analytics Guide (Part 5)

Keeping customers has always been harder than acquiring them in the first place. And with the nearly unlimited options now available to consumers, brands have to work that much harder to attract and retain consumer loyalty. Luckily, Social Media Analytics eliminates...
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Social Listening Success Secrets

All brands hope unlocking the mysteries of their target audience using social media listening will breed success – especially when some brands make it look so easy. What’s the special sauce the rock star brands use to maximize their social analytic efforts?...

The Top 10 Social Listening Mistakes of 2016

As brands strive to embrace constantly evolving social media listening best practices, inevitably they’ll make a mistake or two. To save your efforts, here are 10 social listening mistakes to avoid in 2017. 1. Discounting consumer emotions Culprits: Birchbox and...

The Top Social Media Advances of 2016

As 2016 winds to a close, we’d be remiss not to discuss the big changes this year brought to social media. These advances prove the unpredictable fluidity of the social landscape, and the importance of keeping up with emerging trends – lest you put all your...

Mastering Your Social Sentiment Analysis

Nothing is more important to understanding and connecting with consumers than social sentiment analysis. So you don’t want to just dabble in sentiment – you want to become a full-fledged master. Here’s how: The truth is out there It’s easy to make...