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20 Free Social Media Analytics Tools for Marketers

May 2017 Update: We’ve added even more tools for 2017, check out our updated list of social media analytics tools below.   When it comes to measuring and reporting social media analytics, finding the right tool for the job is incredibly important. Luckily, for...
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The Beginner’s Guide to Twitter Social Analytics

Creating a viable social strategy depends on receiving accurate data to inform every move. Here’s where to find that data on Twitter. Why we love Twitter First, let’s look at what sets Twitter apart from the other social networks out there. The microblog...
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Guide to Facebook Insights & Social Analytics

If social media marketing were as simple as choosing a platform based on sheer volume, Facebook – with nearly 2 billion monthly active users – would win hands down. Since it’s not that simple, let’s talk about how best to understand social analytics...
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9 Top Social Media Metrics to Monitor

Social analytics don’t hold much value if you can’t clearly measure ROI. To ensure your brand is getting the most from its social monitoring efforts, here are 9 social media metrics worth measuring to meet common brand goals: To measure brand awareness...

If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there’s a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social...
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