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Why Businesses Are Going Beyond Basic Social Media Listening

“Listen more than you talk.” It may be a cliche, but it’s good advice, both in interpersonal relationships and in social media marketing. Most marketers recognize (or they should!) that it’s important to monitor or “listen” for mentions of their brand on social media....
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NetBase 360-Degree for Social Media Analytics Knowledge, & Support

Our customers’ ability to gather insights about their audiences is only as good as the tools we provide them. To ensure they get a 360-degree view of their customers, we have to offer a fully dimensional experience to support that. NetBase 360, our new customer...
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Using Social Analytics to Beat Heavy-Weight Brands in Social

For smaller brands, competing in social against nationally or globally known brands might seem a pointless endeavor – but social analytics can even the playing field. Our latest webinar, How Mid-Market Brands Can Outsmart Giants on Social, gets into the details. Here...
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If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there’s a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social...

Precision Marketing Is Here to Stay

Just as you’d never consider not having a website, precision marketing is fast becoming a staple of digital marketing – and it’s one you don’t want to ignore. Here’s why. The whys and wherefores Digital and social media marketing merely provide...

Winning the Super Bowl: A Marketer’s Guide

The Super Bowl is a unique marketing moment for brands. It’s a chance to get reacquainted after consumers have recovered from holiday shopping, and gain exposure before Valentine’s Day campaigns begin in earnest. What tactics have helped brands...

Social Media Says: January To-Do List for Businesses

January is a great time for taking stock of where your business or brand is – and where it’s going. What are the must-dos brand marketers should focus on? We put our new Instant Search tool to work to demonstrate a few tactics worth applying. Take social...

Social Listening Success Secrets

All brands hope unlocking the mysteries of their target audience using social media listening will breed success – especially when some brands make it look so easy. What’s the special sauce the rock star brands use to maximize their social analytic efforts?...
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