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Precision Marketing Is Here to Stay

Precision Marketing Is Here to Stay

Just as you’d never consider not having a website, precision marketing is fast becoming a staple of digital marketing – and it’s one you don’t want to ignore. Here’s why. The whys and wherefores Digital and social media marketing merely provide...

Winning the Super Bowl: A Marketer’s Guide

The Super Bowl is a unique marketing moment for brands. It’s a chance to get reacquainted after consumers have recovered from holiday shopping, and gain exposure before Valentine’s Day campaigns begin in earnest. What tactics have helped brands...
Take Your Brand Further with Pokemon Go

Take Your Brand Further with Pokemon Go

One of the best advantages of real-time social media listening is the ability to spot and leverage trends as they’re emerging. As Pokémon GO is one of the hottest trends sweeping social right now, let’s see what the data says – and how brands can put it to...