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Precision Marketing Is Here to Stay

Precision Marketing Is Here to Stay

Just as you’d never consider not having a website, precision marketing is fast becoming a staple of digital marketing – and it’s one you don’t want to ignore. Here’s why. The whys and wherefores Digital and social media marketing merely provide...
Winning the Super Bowl: A Marketer’s Guide

Winning the Super Bowl: A Marketer’s Guide

The Super Bowl is a unique marketing moment for brands. It’s a chance to get reacquainted after consumers have recovered from holiday shopping, and gain exposure before Valentine’s Day campaigns begin in earnest. What tactics have helped brands...