What’s Your Social Media Competitive IQ?

13th May 201613/05/16

Social media monitoring tools not only inform brands about consumers, but they enhance growth and stimulate improvement by teaching about where competitors have gone wrong and what they’re doing right. So what, exactly, can you learn from the competition on social? Measures for realistic goal-setting Targeting the competition on social media helps you develop measurable, realistic goals for your brand by comparison. Simply saying, “let’s grow our social channels by, say, 25%” without concrete reasons for choosing that number is a set-up for failure. With social listening, gone are the days of throwing out arbitrary numbers and hoping for the […] Read more →

NetBase On Tour: Social Listening Success Stories Heading Your Way

 | Senior Lead Generation Manager, NetBase
11th May 201611/05/16

When you know something works, and have the testimonials to prove it, it’s natural to want to sing it out from the rooftops – or across the country. This month we’ll be singing out the good word on behalf of some brands we’ve worked with recently. Here’s where to find us, and when. Thursday May 12, San Francisco, CA – Brand Innovators Social Media Summits Country record label Universal Music Group Nashville (UMG) has been in the game long enough to know award show wins equal a major uptick in record sales. When their artist Luke Bryan was nominated for […] Read more →

Has Global Luxury Fashion Hit A Bubble?

 | Owner/Partner, Localspeak
9th May 20169/05/16

Whether you call it a bubble or a hiccup, luxury fashion is experiencing head on disruption. Having enjoyed a protracted, seemingly incombustible luxury brand sales surge for several years, the luxury fashion bubble is now plagued with unprecedented disruption on several fronts. Will the balloon burst in 2016? That’s not to suggest that any luxury brands are facing imminent demise, but with recent tragic events in Europe contributing to a decline in travel, a stronger dollar, downgraded luxury stocks, weaker demand in China, and a subdued U.S. market, the luxury sales sector that had already been incrementally cooling since 2011. According to leading luxury index […] Read more →

Taking Social Listening Beyond Customer Care

7th May 20167/05/16

The potential of social media extends far beyond customer service and reputation monitoring. With real-time access to audience data and trends, successful brands are doing more than just listening in – they’re opening up the conversation. Here’s how: Driving innovation Social media sentiment analysis allows brands to identify consumer pain points and respond with innovative solutions. By listening to the comments consumers make online – about industry trends in general, and also about specific brands – businesses can shape their product offerings to maximize profit. NetBase was among the select companies that Forrester invited to participate in its 2016 Forrester Wave™ evaluation, […] Read more →

11 Ways Social Listening Is More Precise Than Your Manual Process

 | Senior Director of Product Marketing, NetBase
6th May 20166/05/16

You know social analytics is important, but if your insights aren’t accurate, your resulting actions won’t be either. That’s the problem with manual processes – they lack the precision required to guide your efforts for maximum impact. Social listening software, on the other hand, offers 11 additional data points no brand should be without. Precision leads to accuracy This isn’t about taking a “new” approach to digital marketing – it’s about a better one. Manually tracking built-in analytics data on individual social platforms might indicate you have more Instagram followers this month than last, or that your Twitter audience is […] Read more →

When Your Brand Is in Crisis, Social Listening Is Your Superhero

 | Product Marketing Manager, NetBase
4th May 20164/05/16

It’s always better to be proactive than reactive – but some social flare-ups leave your brand with no choice but to react. When that happens, one wrong post can make things better – or much worse. On May 10 at 1 p.m. ET, we’ll be partnering with AdWeek for the webinar When Your Brand Is in Crisis: How to Track Reputation Repair on Social Media to talk about how social listening can keep your brand on the right side of disaster. Crises strike quickly, but real-time listening helps Lots of things can take down a brand – rumors about questionable […] Read more →

Why Understanding Ambiguity in Natural Language Processing Is A Game Changer

 | Computational Linguist, NetBase
2nd May 20162/05/16

“Last night I shot an elephant in my pajamas. How he got in my pajamas, I’ll never know.” Why do we smile at Groucho Marx’s joke? Because it offers up the absurdly comical image of a half-ton animal wearing Groucho’s night clothes, a consequence of the fact that language is an ambiguous system. In Natural Language Processing (NLP), we are confronted every day with words and sentences that occupy multiple regions in the meaning space. How does NLP deal with an expression having two or more distinct denotations? In what respect is sentiment analysis connected to the efficacy of a […] Read more →

Accuracy Differentiators: Why Precision Matters in Consumer Sentiment Analysis

 | Senior Director of Product Marketing, NetBase
29th April 201629/04/16

There are different approaches to sentiment analysis, a major component of social listening. If you want out-of-the-box results, precision should top your list of “must-haves.” Here’s why. Precision drives action You can’t do anything meaningful with vague results. As nice as it is to know a lot of people like your brand – or don’t, as the case may be – that doesn’t give you a lot to work with. What kind of messaging can you offer, and what kind of innovating can you do, without specifics? These insights only allow you to paint in broad strokes and hope you’re […] Read more →

The Same but Different: Controlling for Language Use When Comparing Bilingual Audiences

 | Senior Data Scientist, NetBase
25th April 201625/04/16

Brands across the globe want to know about their audiences – which is why the NetBase platform understands 42 languages, including slang, sarcasm, and emojis. We regularly analyze data for audiences that speak each of these languages – but we hadn’t attempted to analyze a bilingual audience until recently. It proved to be an interesting challenge. Our marketing department had been following the election and wanted to discover the hot topics being discussed by Spanish speakers in the U.S. who had also been talking about the presidential election. Typically, this analysis involves a comparison against another audience with similar characteristics, […] Read more →

How Social Listening Enables Brands to Reach Latino Consumers

20th April 201620/04/16

One clear advantage social media offers is its ability to reach audiences globally – expanding the reach for all brands with global locations or ecommerce offerings. What do Latino consumers want? Let them tell you! The Latin American market is major. According to eMarketer, ecommerce sales alone are projected to surpass $66 billion by 2017 – with Brazil, Mexico and Argentina leading the pack. There’s a lot of potential – particularly for brands in line with those in the top categories in the region: Beer, Retail Brands, Communication Providers and Banking brand took the top five spots in the BrandZ […] Read more →

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