Blog

Trends in VR Advertising: Part 3

 | Associate Social Media Manager, Petrol Advertising
1st June 20161/06/16

In Part 1 and Part 2 of this blog series, PETROL’s Social Media and Research teams surfaced data about the state of Virtual Reality, utilizing the Netbase Social Analytics platform.  PETROL utilized Netbase to analyze social media channels, websites, forums, Tumblr, user comments and YouTube*. In this article, we share research data about recurring conversation topics, price, advertising and marketing opportunities in VR and our conclusions. Conversation Themes Themes by Share of Voice: Popular Conversation Terms by Theme: In addition to a set of industry-specific themes, we also identified recurring conversation attributes that are relevant to the broader conversation and […] Read more →

Accuracy Differentiators: Why Your Social Listening Must Uncover Consumer Passion


31st May 201631/05/16

All brands want to engage consumers on social, but values like mentions, likes, and retweets still leave you guessing what consumers are thinking. To gather precise information worth acting on, you’ve got to use social listening to uncover the depth of consumer emotions. Because knowing how much consumers love or hate you at any moment is how you identify influencers, and stop crises before they get out of hand. Interpreting emotion through social languages To recognize social influence both good and bad, you’ve got to know what you’re looking for. Social audiences spend their time sharing how they feel about […] Read more →

What the C-Suite Can Learn from Social Media Analytics


28th May 201628/05/16

As social insights roll in with rapid fire, marketing departments analyze and leverage data to build brand reputations and inform sales conversations. Along the way, what information should be shared with the C-suite – and how? Visual dashboards offer real-time highlights “Quickly and clearly” is the answer to the “how” question. As technology speeds up every aspect of business, there’s no resource more valuable than time. Lengthy spreadsheets and reports get in the way of taking decisive action – especially if there’s a crisis brewing. Visual dashboards come to the rescue by loading a ton of data into quick and […] Read more →

Trends in VR Advertising: Part 2

 | Associate Social Media Manager, Petrol Advertising
27th May 201627/05/16

This article is part 2 of a 3 part series. View part 1 for an overview of our research. Virtual Reality is now reality.   With hundreds of millions of dollars invested in VR technology and content to date, venture capitalists and heavyweight backers like Sony, Disney, Samsung, Facebook and Comcast are betting on a breakout year in 2016 for Virtual Reality.  Our Research team embarked on a comprehensive study of VR’s growth this year.  We analyzed thousands of articles, blogs, and social posts to find insights into what people think about Virtual Reality and what lies ahead. Conversation Trends Significant […] Read more →

How Chipotle Used Social Listening to Turn Things Around

 | Senior Lead Generation Manager, NetBase
25th May 201625/05/16

Restaurant brands can be forgiven for thinking “Better them than me” during the recent Chipotle E. coli and norovirus outbreaks. Such brand crises can be devastating – especially with social media fanning the flames. This morning at 10:00 AM PT we’ll talk about what Chipotle could have done differently, and how all brands can better manage crises during the webinar Measuring the Success of Chipotle’s Crisis Response on Social Media, co-hosted by the American Marketing Association. Consumer sentiment predicts the coming storm One reason brands find themselves so deeply immersed in a crisis is reacting too late to a clear and […] Read more →

Stance Demonstrates the Power and Passion of Social Influencers with its ‘Punks & Poets’


23rd May 201623/05/16

At a time when consumers turn to each other to inform their buying choices, social influencers play a big role in every brand’s digital marketing strategy. If you’re not using social listening to find and leverage these powerful voices, you’re doing it wrong. So how do you identify those “passionate” influencers – the ones with a dedicated social following proving they’ve earned the trust of many – and channel that passion into your own brand? Short answer: consumer sentiment analysis. If that sounds out of reach, our latest Success Story proves it’s possible with a shoestring budget. Wanted: Punks and […] Read more →

Customer Service Goes Public

 | Chairman & CEO, NetBase  | 
22nd May 201622/05/16

It used to be an advertiser’s world. Newspapers, magazines, radio, and television shows were but mere vehicles for the advertisers paying the bills. Soap operas derived their very name from the commercials featured during broadcast. Where are the soap operas now? But for a few soldiering on, they’ve all faded away — some after 50 years of daily airtime. The internet, and most importantly, social media, have brought changes — the most important being an unexpected message to marketers and brands: You’re no longer in charge. And one angry consumer can change your world. The rise of the consumer-centric landscape […] Read more →

Trends in VR Advertising: Part 1

 | Associate Social Media Manager, Petrol Advertising
20th May 201620/05/16

Introduction Imagine being able to sit in an F16 fighter jet as you go on a reconnaissance mission, or explore the cosmos without a space suit, take a walk through Ancient Rome, or sit on the 50-yard line at your favorite team’s Sunday game. Now, imagine a single device that could provide all of these experiences from the comfort of your own home. What do people think of Virtual Reality? What industries and organizations are putting significant resources into VR technology and content? Who are the market-leaders, where are the growth opportunities and what are the challenges ahead for this […] Read more →

Which European Brands Get the Most Consumer Love? Here’s Our Top 50!


18th May 201618/05/16

What can you learn when you analyze the love consumers share for your brand? That’s what our latest Brand Passion Report 2016: Top 50 European Brand Love List explores. Measuring love offers both insight into how consumers view your brand positively while also enabling the evaluation of that intensity.  It reveals where you should focus your own passion when it comes to marketing strategies and more. For example, examining English language data across 5 million earned mention posts from April 1, 2015 to March 31, 2016, we found 10% of the top 50 most-loved European brands were tech brands. And yet, […] Read more →

Investigating Spikes in Social Media Conversations

 | Social Analyst, NetBase
16th May 201616/05/16

Conversation spikes offer exceptional audience insight – and uncovering the information hidden within those spikes requires a little investigating. If you’re already using NetBase, this post will guide that thinking. And if you’re not using NetBase yet and would like to see this in action, reach out! When you begin to analyze your topic, you’ll want to begin by understanding what, specifically is driving spikes for your Topic’s conversation. Doing this will help uncover trends, influential users in your conversation, and even clean your topic of any outliers or irrelevant conversations. Step 1 – Understand if Sentiment is the Driver […] Read more →

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