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8 Mistakes Your Brand Is Making on Instagram

It’s easy to think Instagram is a bit of a throwaway social network – but there’s a lot more to getting it right than brands may think. Here are some common mistakes to avoid. 1. Not planning Instagram feels “fluffy” because it’s all...
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Next Level Work: Smart Tech with Sentiment Analysis

From the invention of the assembly line to the present, technology has done wonders to make our working lives easier. As workplace tech evolves, sentiment analysis will play an even greater role than it already does. We’ll talk about why in a moment. First...
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Two Disruptions That Will Happen in Your Niche

Like a broken clock is right twice a day, all brands are subject to two eventualities they can’t escape. The good news is, survival is simply a matter of preparation. The two unavoidable disruptions No matter your niche, at some point you’ll be caught off...
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If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there’s a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social...

Precision Marketing Is Here to Stay

Just as you’d never consider not having a website, precision marketing is fast becoming a staple of digital marketing – and it’s one you don’t want to ignore. Here’s why. The whys and wherefores Digital and social media marketing merely provide...

Winning the Super Bowl: A Marketer’s Guide

The Super Bowl is a unique marketing moment for brands. It’s a chance to get reacquainted after consumers have recovered from holiday shopping, and gain exposure before Valentine’s Day campaigns begin in earnest. What tactics have helped brands...

Social Media Says: January To-Do List for Businesses

January is a great time for taking stock of where your business or brand is – and where it’s going. What are the must-dos brand marketers should focus on? We put our new Instant Search tool to work to demonstrate a few tactics worth applying. Take social...

Social Listening Success Secrets

All brands hope unlocking the mysteries of their target audience using social media listening will breed success – especially when some brands make it look so easy. What’s the special sauce the rock star brands use to maximize their social analytic efforts?...
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