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If You’ve Never Done a Social Media Audit, Now’s the Time

There’s no time like the beginning of a new year to do a little housekeeping – like taking stock of your brand and setting new goals for the year ahead. Part of “taking stock” should be performing a social media audit. Here’s why. Understanding...
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Crisis Management & Response – Social Media Analytics Guide (Part 6)

With Thanksgiving just past, most brands can probably agree to be thankful for the amazing opportunity social media affords them – until a crisis hits, that is. Like a strong wind fanning a wildfire, social media makes brand crises that much harder to contain. But...
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Customer Retention & Community Management – Social Media Analytics Guide (Part 5)

Keeping customers has always been harder than acquiring them in the first place. And with the nearly unlimited options now available to consumers, brands have to work that much harder to attract and retain consumer loyalty. Luckily, Social Media Analytics eliminates...
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Take Your Brand Further with Pokemon Go

One of the best advantages of real-time social media listening is the ability to spot and leverage trends as they’re emerging. As Pokémon GO is one of the hottest trends sweeping social right now, let’s see what the data says – and how brands can put it to...

Is Luxury Fashion Love Blind In Social?

All you need is love. Or so it seems the love potion luxury fashion houses are brewing in social media has the potency to cast that elusive spell on social media “luxurians,” customers and aspirationals alike. The cat’s meow in luxury fashion may not always be what...