I’m not much of a late night TV person these days, but when I did watch, it was always with the classic Johnny Carson. In the episodes I have seen of Jay Leno, I still haven’t quite gotten used to him being in charge, so with the news that Jimmy Fallon may soon be taking over, I can’t believe it’s already time for the changing of the guards. The March 23rd installment of the Wall Street Journal Sentiment Tracker, powered [...]

Well, technology has surprised me yet again – Minority Report became a reality much faster than I thought possible. The splash that Google Glass made at SXSW last week is indicative of Google’s latest product taking us one step closer to new levels of personalization…and in turn, privacy concerns are intensifying as well. The March 16th installment of the Wall Street Journal Sentiment Tracker showed that social media users on Facebook and Twitter are indeed divided on this newest innovation; [...]

As a regular road warrior, I’m pretty up to date on changing TSA and airline policies, and I was pretty taken aback by the announcement last week that TSA is now allowing knives up to 2.36 inches long on planes. I’ve been stopped for items as benign as baby bottles and book marks, and most restaurants in terminals will only give you a plastic knife, so this is a real turn of events! The March 9th installment of the Wall [...]

My husband brews beer at home (we have no fewer than sixty gallons at home right now) so one of his delicious brews or a glass of California Cab are usually my libation of choice. However, when my good friend Jason Falls is in town, I’ve been known to enjoy some whiskey or bourbon on the rocks. While I’m looking forward to some green beer and green clothing in celebration of St. Patrick’s Day, it only made sense to also [...]

Having managed teams for many years now, I have always stuck to the idea that happy employees are productive employees. In the last ten years, telecommuting and the ability to work from home has become one of the secrets of happiness in the workplace. After all, who doesn’t love working in sweats? And nowadays, there are so many collaboration tools to facilitate working from home, there are some who allow it almost 100% of the time. NetBase offers the option [...]

In my book, sushi is a food group – I can’t survive without a regular salmon or spicy tuna fix. And I’m pretty sure I’m not the only one who sees a great piece of fish as a food staple – which makes the recent revelation of “fish fraud” by the FDA last week particularly upsetting. In a study, they found widespread mislabeling of seafood in restaurants and grocery stores (this does not happen with sushi, since it is basically [...]

I’ve never been a fan of cruises, especially since I went on my first – and only – cruise years ago and felt very claustrophobic. However, just watching the news coverage of the Carnival Triumph cruise stranded in the Gulf of Mexico solidified the fact that I am never stepping foot on a cruise again. I would completely lose my mind in that situation. The February 16th installment of the Wall Street Journal Sentiment Tracker looked at the Facebook and [...]

Working for NetBase, a social intelligence company that helps the largest brands and agencies in the world understand what consumers are saying about them, I started wondering about Big Brother: Do consumers know we’re listening, and do they care? To answer that, we joined forces with our partner J.D. Power and Associates and surveyed 1,062 consumers across demographics—Millennials to Boomers—and asked them a series of questions. Survey Results Here are key findings from the survey, presented in an infographic: 32% [...]

Despite getting occasionally swept up in my Twitter account and loving my iPhone, I am old-fashioned and analog at heart, so the news about the USPS cancelling Saturday deliveries was bittersweet to me. I love to write and get letters – but then again, so often the only thing that comes in the mail are bills and sweepstakes offers, so it might be a welcome change to have a day off. So much of the communication we have these days [...]

Job Description NetBase is hiring a full time Customer Success Representative (CSR) to provide customer care and support to a portfolio of assigned accounts. The successful candidate will provide post-sales training, product expertise and support to clients to ensure high customer satisfaction and retention. Responsibilities • Develop deep product expertise and be a subject matter expert • Primary point of contact for assigned customers • Train and educate customers • Respond to and resolve customer questions and issues • Partner [...]