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Why Businesses Are Going Beyond Basic Social Media Listening

“Listen more than you talk.” It may be a cliche, but it’s good advice, both in interpersonal relationships and in social media marketing. Most marketers recognize (or they should!) that it’s important to monitor or “listen” for mentions of their brand on social media....
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NetBase 360-Degree for Social Media Analytics Knowledge, & Support

Our customers’ ability to gather insights about their audiences is only as good as the tools we provide them. To ensure they get a 360-degree view of their customers, we have to offer a fully dimensional experience to support that. NetBase 360, our new customer...
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Using Social Analytics to Beat Heavy-Weight Brands in Social

For smaller brands, competing in social against nationally or globally known brands might seem a pointless endeavor – but social analytics can even the playing field. Our latest webinar, How Mid-Market Brands Can Outsmart Giants on Social, gets into the details. Here...
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The Top 10 Social Listening Mistakes of 2016

As brands strive to embrace constantly evolving social media listening best practices, inevitably they’ll make a mistake or two. To save your efforts, here are 10 social listening mistakes to avoid in 2017. 1. Discounting consumer emotions Culprits: Birchbox and...

The Top Social Media Advances of 2016

As 2016 winds to a close, we’d be remiss not to discuss the big changes this year brought to social media. These advances prove the unpredictable fluidity of the social landscape, and the importance of keeping up with emerging trends – lest you put all your...
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