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If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there’s a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social...
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Can Social Media Analytics Be as Fast and Easy as Google? Yup!

Not all brands can afford a dedicated data science team to extract social insights from the data they uncover with their social media monitoring tools. But all brands encounter situations when they don’t have time to wait that long. The need for something simple...
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Take Your Social Analytics Skills to the Next Level with NetBase 360

Social analytics is a complex endeavor – that’s why we pride ourselves on providing unparalleled customer support and training for the brands we work with. With the launch of NetBase 360, that training and support just got even better. Our success is only as...
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Mastering Your Social Sentiment Analysis

Nothing is more important to understanding and connecting with consumers than social sentiment analysis. So you don’t want to just dabble in sentiment – you want to become a full-fledged master. Here’s how: The truth is out there It’s easy to make...

Take Your Brand Further with Pokemon Go

One of the best advantages of real-time social media listening is the ability to spot and leverage trends as they’re emerging. As Pokémon GO is one of the hottest trends sweeping social right now, let’s see what the data says – and how brands can put it to...