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Crisis Management & Response – Social Media Analytics Guide (Part 6)

With Thanksgiving just past, most brands can probably agree to be thankful for the amazing opportunity social media affords them – until a crisis hits, that is. Like a strong wind fanning a wildfire, social media makes brand crises that much harder to contain. But...
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Customer Retention & Community Management – Social Media Analytics Guide (Part 5)

Keeping customers has always been harder than acquiring them in the first place. And with the nearly unlimited options now available to consumers, brands have to work that much harder to attract and retain consumer loyalty. Luckily, Social Media Analytics eliminates...
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Competitor Analysis – Social Media Analytics Guide (Part 4)

Our ongoing guide to Social Media Analytics illustrates there’s a lot more to social insights than simply following passionate consumers’ conversations about your brand. To really get the most from your analytics, you need to extend your Social Media...
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Take Your Brand Further with Pokemon Go

One of the best advantages of real-time social media listening is the ability to spot and leverage trends as they’re emerging. As Pokémon GO is one of the hottest trends sweeping social right now, let’s see what the data says – and how brands can put it to...

Is Luxury Fashion Love Blind In Social?

All you need is love. Or so it seems the love potion luxury fashion houses are brewing in social media has the potency to cast that elusive spell on social media “luxurians,” customers and aspirationals alike. The cat’s meow in luxury fashion may not always be what...

Visual Listening – More Than a Trend

I recently sat down with NetBase senior product marketing manager, Anna Startseva for an ongoing conversation on the future of analytics.  Sean: Looking back, what are your thoughts on how far social media analytics has come? What does this say for the future of the...