BOOST YOUR CAMPAIGN PERFORMANCE: INCREASE CONVERSIONS AND SALES
All campaigns come down to increasing reach, conversations and sales. Taking an audience-centric approach, you can apply data to find the right customers, build stronger relationships, and drive sales and loyalty.
INCREASE YOUR REACHFinding the right customers at scale is the key to campaign success. Use customer experience data to discover where your audience is most engaged, when and on what sites, and with what content.
- Look beyond demographics to find the audience that acts, feels and thinks the same way as your target audience to maximize reach
- Find and activate your most passionate promoters to get authentic amplification
- Identify previously untapped opportunities to promote your brand
MAXIMIZE ENGAGEMENTThe perfect campaign is built on excellent strategy and innovative creative that makes your audience click, share, and ultimately buy. Identify the content that resonates with your customers to develop creative strategies and messaging that touches them emotionally to get the largest rise in engagement.
- Immediately find the most engaging content customers are sharing and liking across all forms of media
- Track engagement by customer segment to ensure you are getting the results you expect from each audience
- Get alerted if an influencer engages in a way worth amplifying
GROW SALESGrowing your business and sales is the #1 priority for any campaign. Using customer experience data to drive audience-centric campaigns – along with real-time insights to make course corrections along the way – is critical to ensure you achieve revenue targets.
- Assess purchase intent of each target segment and see how you are helping them move down the funnel
- Act with confidence on immediate changes to ensure you maximize revenue
- Utilize customer experience analytics to tie your campaign and efforts back to revenue