BOOST YOUR CAMPAIGN PERFORMANCE: REAL-TIME ANALYSIS
During a campaign, consumers interact with your brand at all times and across many mediums. Customer experience analytics provides real-time visibility into campaign performance including the channels, content, and influencers driving customer awareness, engagement, and conversion.
SEE HOW YOUR CAMPAIGN IS BEING RECEIVEDIn the past you had to wait for a report that came two to three weeks after your campaign ended. Now get real-time insights into how your campaign is working the minute you launch. Be in the know and keep key stakeholders informed as well.
- Measure how your campaign is impacting brand sentiment and identify sentiment drivers that will impact customer behavior
- Pinpoint campaign geographic engagement down to a state, city, or street corner
- Identify popular hashtags used by customers talking about your brand
- Measure customer experience before, during, and after the campaign
KNOW WHO IS DRIVING THE GREATEST IMPACT – OWNED VS. EARNED VS. INFLUENCERSEarned media drives 4 times the brand lift of paid media, so you want to understand your reach and engagement by channel, the impact of earned media on your brand, and the specific content resonating on each channel.
- Measure converged media and to compare the impact of owned vs. earned vs. influencers with regard to reach
- Track reach, engagement, and most popular media across channels
- Identify the most effective and passionate influencers for your brand
GET ALERTED AND SHARE STATUSKeep executive stakeholders informed throughout the campaign lifecycle. Deliver data driven, meaningful insights quickly in a way that is consumable by all departments and functions.
- Regularly share campaign status in real-time dashboards and custom reports
- See campaign analytics with operational KPIs to measure success holistically
- Be alerted when your campaign reaches major milestones