Job Description NetBase is hiring a full time Customer Success Representative (CSR) to provide customer care and support to a portfolio of assigned accounts. The successful candidate will provide post-sales training, product expertise and support to clients to ensure high customer satisfaction and retention. Responsibilities • Develop deep product expertise and be a subject matter expert • Primary point of contact for assigned customers • Train and educate customers • Respond to and resolve customer questions and issues • Partner [...]

As the holidays grew to a close and 2013 approached, there was less and less chatter on the social web about holiday cheer and more and more about possibly going over the impending “fiscal cliff”.  A word cloud we posted on Facebook New Years Eve pointed out the country’s anger and frustrations.  Net sentiment was a whopping -37.  All was not quiet on the western front.  The American public was, and still is, angry.     Now that a deal [...]

When I describe my job, I borrow from my childhood near Pittsburgh and explain that if NetBase were a steel mill, I’d be the guy making sure we have trains and barges bringing in high-quality iron ore and the other raw materials we need to make high-quality steel. Gnip, whose Plugged In program we are proud to have joined from its launch, operates one of the biggest, fastest “trains” delivering raw data to us.  Out of the roughly 50 million [...]

According to Wikipedia an antique “is an object that represents a previous era or time period in human society…applying to objects at least 100 years old.”  BUT, an antique car “is generally defined as a car over 25 years of age.” So, at 50 years together, the Rolling Stones are either half way there or antique two times over.  In my opinion, they are timeless – a band that spans so many generations.  My Uncle B and I both like [...]

Get ready marketers: it’s trade show season! As someone who has been in Marketing for many years, I can say that trade show season is one of the more fun times of year – but also one of the most stressful. I’m so excited about the upcoming promotions we have planned for our busy trade show calendar, but finding the perfect combination of customer service and price for shipping everything can be such a headache. So, this month, I fired [...]

What do consumers think of Google+, the new “social layer” from Google that’s the company’s answer to Facebook? Laura Lippay of How’s Your Pony? answers that question by using NetBase Insight Workbench to develop an in-depth case study of Google+. The case study features half a dozen infographics that communicate study results visually. As a teaser, here are a couple of them: Check out the complete case study here: “Are People Loving Google+ or Hating It?” Great job, Laura! Michael [...]

Even though we’re now in the thick of summer, I only just found the time to make it to the beach the other day. Armed with my trusted wide-brimmed hat and new simple Old Navy sunglasses, I noticed how many stylish shades there were on the beach, making me wistful for my old designer sunglasses that my 2-year-old was all too happy to snap in half for me. My husband, lover of the always-iconic Ray Bans, has always managed to [...]

Yesterday was the first day of summer, so the kids are out of school, the temperature is sky-rocketing (is anyone else melting?) and… it’s now officially wedding season. And though I opted to say my own “I Do’s” on the first day of spring, I have spent many a summer night watching the cutting of the cake or the bouquet toss. With all the romance and magic of the Royal Wedding and Kate’s highly anticipated – and completely stunning – [...]

Last week, we were lucky enough to be joined by Professor Rob Kozinets, considered to be the father of netnography, while he led the sixth installment of our 11 for ’11 Webinar Series, this time focusing on “The Netnography Revolution”. Despite some minor technical difficulties, we had an extremely successful webinar and heard fantastic feedback from attendees – one who tweeted that it was the best 11 for ’11 she’s attended yet! Click here to check out Ray Poynter’s review [...]

With Father’s Day right around the corner, I’ve had time to reflect on all the great Dads in my life…and time to think about how I can possibly find a gift that shows how much I appreciate them. Even though said Dads, along with yours truly, have long since abandoned a wristwatch in favor of using a cell phone to tell time, watches remain a top pick for Father’s Day gifts. June is also the month for graduations, and even [...]