Our Natural Language Processing (NLP) understanding is almost always right. But now and then, due to nuances and complexities in the English language, the results you see may not always be. So, we added the ability to easily fix anything our NLP engine didn’t get right. If you see something wrong in a chart you can simply “Right-Click” on the Insight and make it right. In the example below, the Workbench classified “kill Osama” as a negative associated with Obama. [...]

I really enjoyed the ARF Re:think Summit conference in New York City, where part of the excitement was their 75th anniversary celebration. At last year’s Re:think Summit, we launched our Insight Workbench tool, and this year we were thrilled to launch the newest member of our product family, the Insight Scorecard. The Scorecard is our popular Brand-Passion-Index-turned-product, delivering 3 key brand metrics: social media buzz, net sentiment and passion intensity, benchmarked against your competition, trended over time and along with key conversation drivers. [...]

We are excited to announce a number of significant improvements to the Insight Workbench (new name for the ConsumerBase product). We improved our Likes & Dislikes insights, added domain filters to Topics, and further increased our Twitter and Facebook coverage.

We are excited to announce our final release for 2010 with a number of exciting enhancements to ConsumerBase. We increased our coverage of both Twitter and Facebook. We also enhanced the Timeline Widget with Net Sentiment trend and other timeline options.

Our fourth fall release is now live with two additional enhancements to further refine your topic queries. The first new filter option is used for brand names that are common English words. The second new filter focuses the search on posts with personal opinions and experiences.

Our third fall release is now live with the most requested feature from our users: brand query disambiguation. Many organizations have ambiguous brand names like Tide, UPS and Visa. The new Brand Focus Wizard is designed to reduce the time and effort required to refine a topic. We also added a completely redesigned support portal.

Our second fall release is now live with another enhancement to the timeline widget for seeing relative changes, on a percentage basis, compared to the top 100 brands on the web. This will enable you to identify how your brand trends in comparison to a brand index similar to the Standard & Poor’s 500 index.

Our first fall release is now live with two enhancements to the timeline widget: trending percent change and forecasting. This will enable you to better understand relative change over time and get a forward view of where a topic or insight is trending.

Our last summer release is now live with two of the most requested features: copying chart images and exporting chart data. This will enable you to quickly create presentations and exporting data for your own analysis.

Our first August release is now live with an exciting feature many of you have asked for: new ways to compare insights and brands automatically, to quickly and easily compare and contrast.