When the new Google privacy policy was announced last week, I knew there was no chance I’d have time to read through it and take in all of the changes. Luckily, this was the subject of January 28th’s installment of the Wall Street Journal Sentiment Tracker, so I got to see what people chatting on social media, the world’s largest focus group, had to say about Google’s privacy policy.  Powered by NetBase, the Sentiment Tracker showed that while 55% of [...]

January is the month of New Year’s resolutions – last year we looked at diets and gyms, and this year we’ve taken a look at health food crazes. In keeping with this theme, I decided to round out January with a second Brand Passion Index on the workout gear that is keeping social consumers honest. I’ve never been a big runner, but in the past my sneaker of choice was always Ryka; I have small ankles and a narrow foot [...]

Seeing pajamas through the eyes of my children reminds me how much I loved them way back when. All four of my little ones are diehard pajama enthusiasts – especially the footie ones, which are adorable.  In fact, they’ve begun a new tradition in our family called “PJ Day” where they stay in them all day, robes and all – sometimes our peace-sign Snuggie even gets some play. Recently, my 4-year-old was invited to a pajama-themed birthday party and was [...]

After a week of looking at the social media response to health foods in honor of New Year’s resolutions, I found it very interesting (and timely) that the January 14th installment of the Wall Street Journal Sentiment Tracker focused on junk food giant Hostess filing for Chapter 11 bankruptcy. I must admit that I have NEVER eaten a Twinkie and do not consider them food. Ever the optimist, I thought that maybe America is turning a corner and we’re finally [...]

Welcome to the first Brand Passion Index of 2012.  I’m excited to kick off this year with a nod to one of the most common New Year’s resolution: getting healthy and getting fit. Last year, we looked at diets and gyms, so this year I decided to take a different approach and analyze the foods that people turn to when their waistbands are a little more tight following the holiday season. I eat fairly healthily, but still needed some inspiration so [...]

I’ve always been a snap-happy person. However, despite a serious dedication to capturing every moment and hoarding my pictures, I’m actually a late adopter of technology. I was the last of my friends to go from analog to digital, but now that I’ve made the switch, my Kodak camera tends to sit on the shelf in favor of my iPhone (note I was also one of the last people on earth to finally get a smart phone), which is now [...]

Happy New Year! While my head is still spinning from a very busy end of 2011, I am thrilled to welcome the New Year and see what this one has in store for us. And it seems that the December 31st installment of the Wall Street Journal Sentiment Tracker wondered the same about 2012 – so turned to social media to see what Facebook and Twitter users were saying about the ball dropping this year. Powered by NetBase, the research [...]

As a busy mom and CMO in Silicon Valley, I very rarely have any time to watch mush TV, let alone consistently devote myself to an entire series. So, it was news to me when I saw that the Saturday, December 10th installation of the Wall Street Journal Sentiment Tracker covered the possibility of American Idol host, Ryan Seacrest, taking Matt Lauer’s place on NBC’s Today Show. The topic generated 2,600 posts from Twitter and Facebook over the course of the [...]

By Denis Descause, Global Business Development Lead, Ecosystem and Channels, SAP SAP has an expansive vision of what social media can mean to the enterprise—a vision  that’s far different from what companies are doing today, which is barely scratching the surface of social media possibilities. Our vision is to integrate and embed social media insight and analysis into nearly every enterprise process. We want to go far beyond adopting social media analysis technology and applying it to a single function [...]

I am excited to share that SAP AG and NetBase today announced that SAP will resell NetBase solutions which can combine traditional business intelligence with social analytics to reveal insights that drive business results. SAP Social Media Analytics by NetBase enables the socialization of enterprise processes and applications and offers a wider and deeper perspective on a range of activities, from product development to marketing to customer support. The agreement further extends SAP’s social enterprise vision. Recognizing the Dawn of [...]