The name NetBase reflects our mission: To make data from the social web accessible to business users and actionable for making real-time decisions.
The social media economy has collapsed marketing timelines. Opinions, issues, and trends go viral instantly – and it doesn’t matter whether they are good or bad. You are spending an ever-growing chunk of your marketing budgets on content marketing. You only have a short time window to control the success or failure of your tactics.
The marketers who are staying ahead of the rest are the ones who can instantly understand what’s going on and can react in the moment. And the only way to do this is to have accurate, trusted data.
NetBase social intelligence gives your marketing team a smarter way to monitor, understand, react, engage, and publish at the speed of social – through both owned and earned channels. That’s why we grew our business by 280% during 2012.
We are trusted by the largest brands and the most forward-thinking agencies, including Coca-Cola, ESPN, GfK, J.D. Power & Associates, Kraft, Taco Bell, Target, and the Obama Campaign. Our solutions:
- Serve all of the major worldwide agency conglomerates
- Drive significant business value for leading brands in consumer packaged goods, media and entertainment, automotive, high tech, retail, travel, and quick service restaurants
- Offer incredible global reach, with analysis in 45 languages
- Power the weekly Sentiment Tracker in the Wall Street Journal
- Are resold globally by SAP AG
Our What Women Want campaign was the Members’ Choice winner of the 2012 OMMA award for the best integrated online campaign. Our customer Taco Bell won the Constellation SuperNova Award for Next Generation Customer Experience in November.
At NetBase we have a team of seasoned executives, expert computational linguists and architects, and a teamwork environment. We are a privately held company located in Mountain View, California, the heart of Silicon Valley.