This column shows ConsumerBase in action-I use our tool to discover insights about brands and report back what consumers are saying. As always, feel free to join the conversation or suggest brands you’d like to see next.

I must have had dinner on my mind at the time, when I found that numerous consumers have come up with some pretty novel wine pairings. Sure, we all know that white wine goes with fish and cabernet goes with steak.

But – did you know…

• Cool Ranch Doritos go well with a rosé
• Salt-n-vinegar potato chips match with pouilly fume
• Krispy Kreme donuts are a dream with sparkling wine
• And my personal favorite: Snickers bars & sweet Madeira wine. Yum

How about it? Maybe Krispy Kreme could break out of the breakfast market with a new dessert offering. We’re moving beyond listening. We understand what consumers think, feel and even drink – discovering insights based on social media chatter.

Drop me a line and let me know what you’d like me to look at next.