Social Media Insight and Analysis

Two-thirds of the world’s Internet users are now on social media. You know that these people are talking about your brand. Social media is where people hear about things first. It’s where word travels fastest. Shouldn’t you have metrics at your fingertips to tell you what they’re saying about you and your competition? Don’t you want to be the first one to know when there’s an emerging issue? Or an opportunity to innovate?

Before NetBase, the “state-of-the-art” social media analysis took at least four weeks and cost at least $50,000. Not anymore.

NetBase Social Media Insight & Analysis helps marketing teams make smarter business decisions faster. We deliver tools and scorecards that give market researchers and brand managers a reliable way to understand online brand equity, analyze and compare consumer passion, and generate deep insights that answer their “why” questions.

NetBase solutions were developed in partnership with five of the top 10 CPG companies, including Coca-Cola and Kraft. We now serve hundreds of corporate customers and market research firms. Four of the top 10 market research firms, including J. D. Power & Associates, are NetBase customers. Why? Because:

• NetBase Social Media Insight & Analysis digs much deeper than “share of buzz.” With NetBase, you can understand not just “how much?” but “what” and “why.”
• We measure passion intensity–compared to the competition and tracked over time.
• You don’t have to wait for data collection. Our solutions tap into ConsumerBase, a social intelligence warehouse that brings billions of conversations from more than 95 million sources to your fingertips, 24×7.
• Our state-of-the-art natural language processing (NLP) engine lets you work faster and smarter. With NetBase, analysts use their brain power to generate insights, not to sift through search results.

Learn more about NetBase consumer insights solutions:

• NetBase Insight Scorecards give brand managers and their marketing teams a reliable way to measure, enhance, and protect online brand equity
• NetBase Insight Workbench lets market research analysts dig deeper to discover consumer insights