GfK uses the NetBase platform, social intelligence warehouse, analytics tools and scorecards to provide clients with an integrated package of social media “listening” so they can adjust and respond to customers accurately and quickly.
Uses NetBase solutions to measure the success of its crisis communications on social platforms.
Can pinpoint and react to timely trends so they can immediately respond to customers requests and issues.
Ability to track real-time customer engagement enables efficient customer support and internal operations.
A useful tool that gives them the ability to easily track and provide real-time social media data to clients.