Fully understanding your customers and your customer journey is a key differentiator for businesses in an increasingly competitive marketplace. Businesses that can bring deep social media insights into a single aggregated view will serve to support every aspect of their business in driving more revenue from new product introductions, reducing the cost of customer care, and ensuring that brand health and customer loyalties remain strong. NetBase is trusted by brands of all sizes including: Coca-Cola, Walmart, L’Oreal, Taco Bell and more.
PROTECT BRAND HEALTHGet the most accurate understanding of consumer opinions for you and your competitors. Over 80% of CMOs rate competitive brand benchmarking as a priority.
- Analyze social data at scale and 9x faster than any other solution to know what your customers are saying at every moment.
- Use geo-location specific analysis to understand your brand health at a global, regional, or local level.
- Aggregate and get insight into brand conversations by owned, earned, partnered and paid channels.
- Cultivate the most vocal brand advocates to build loyalty and expand your reach.
BOOST CAMPAIGN PERFORMANCEReach the best campaign performance by knowing the winning elements and what needs to be course corrected to ensure a maximum increase in sales.
- Analyze historical campaign performance, glean meaningful insights that are 70% more accurate than competing solutions.
- Go beyond demographics and define your audiences based on behaviors, life stage, interests and much more.
- Measure impact on brand sentiment, and identify sentiment drivers that will impact customer behavior.
- Get instant alerts on activity to ensure your campaign is running at peak performance.
RESPOND TO CRISES IN REAL-TIMEEffectively manage risk and act swiftly to control the chaos, especially at a time when up to 28% of crises can spread internationally in as short as 1 hour.
- Benchmark issues by type to analyze and distinguish between normal fluctuations and emerging problems.
- Prioritize issues by type and severity and fully understand the magnitude of each and determine the proper course of action.
- Measure the impact of brand intervention to see positive changes in your brand sentiment.
LOWER CUSTOMER CARE COSTSLower care costs by pinpointing the root causes of complaints and efficiently process as much 4x the number of cases while improving customer loyalty.
- Engage on all of your customers’ preferred channels to reduce inbound support inquiries.
- Segment conversations and help route key complaints to the right support representatives.
- Easily rank issues by number of engagements, sentiment and passion intensity to defuse highly negative experiences.
- Humanize your brand by surprising and delighting customers by letting them know you are listening.