I was an English Literature major and for years, I read a new book every two days. I can still envision the stacks of books I had to navigate around my house. These days, consumers are shunning paperbound books for their digital counterparts: eReaders, where they can download and store as many as 1500 books without batting an eye – or turning their room into a maze.
By the Consumer Electronics Association’s estimate, eReaders are topping everyone’s Holiday wish list, coming in at number three on a top ten list of electronics this season. To stay on top of the trends, I used ConsumerBase to check out the hottest eReaders this December: the Amazon Kindle, Apple iPad, BeBook, Barnes & Noble Nook, and Sony Reader.
The results surfaced by ConsumerBase were pretty surprising – hype does not equate to love. Despite being Steve Jobs’ latest gift to the technological world, the iPad polarized its consumers, while the Kindle and the Sony Reader left consumers passionately singing their praise.
In this graphic, the amount of chatter about a brand is indicated by the size of the bubble, while the placement of the bubble shows the intensity of passion.
eReaders loyal to the Kindle raved about its convenient size as well as its easy-on-the-eyes screen, comparing these features to those found on its clunkier, harsher competitor: the iPad.
But we strongly prefer Kindle 3 because its performance is far zippier, it’s screen is easier to read, and its smaller and lighter so it’s more portable and more comfortable to hold in one hand for long reading sessions
The social media universe was tough on the iPad, openly criticizing Apple’s newest electronic toy, even suggesting that it was popular only because of its brand.
So who would you go for? The powerhouse who seems to fall a little short or the underdog who’s winning everyone’s hearts? Whatever you choose, happy reading and happy holidays from NetBase!