We’re at the Millennium Broadway Hotel in New York City this week at the ARF (Advertising Research Foundation) Audience Measurement Conference, where we’re getting a lot of positive feedback from early-release users of NetBase’s ConsumerBase. In fact, I will be speaking at the show on Wednesday, June 23 at 3pmET, the topic is: Two Case Studies: How Understanding Your Social Media Audience Drives Innovation.

NetBase’s capabilities resonate especially strongly with market research professionals. Because our ConsumerBase tool can read 50,000 sentences a minute and analyze 12 months’ worth of data on demand, it can very quickly extract actual consumer preferences from millions of social media postings. Market researchers immediately discover insights about a brand and answer such questions as:

• Reasons why people “hate” and “love” the brand
• Reasons why people switch to/from the brand
• What prompts people to talk about the brand

You can read the first publicly published case study which was presented by HCD Research about a birth control product titled “Exploring the Social Aspects of Marketing Research Methods as We Move Toward the Attention Age” that was presented at a PBIRG (Pharmaceutical Business Intelligence Research Organization) conference.

We’d like to invite more market researchers to become familiar with ConsumerBase and its capabilities, so NetBase is launching a 30 Day Trial Program. 100 market researchers who qualify will be granted 30-day access to the product at no cost. Market research professionals can register by filling out this form on the NetBase website. Check the product out, and share your thoughts!