INCREASE CUSTOMER ACQUISITION
As consumers shift their attention increasingly to social media to connect with friends, share their experiences, and engage with brands, competing for their attention grows increasingly difficult.
CREATE A DEEPER UNDERSTANDING OF YOUR CUSTOMERSIsolate your audience – i.e., your followers, people who mention you, people who mention your competitors and more – to paint a more accurate picture of who they are. Learn what they care about, and what influences them to make purchasing decisions, to improve your segmentation and targeting to create more personalized and relevant experiences.
- Create a multi-dimensional profile of your target customers
- Find commonalities among your target customers – including interests, activities, and preferences
- Discover current events, emerging trends, and changing preferences influencing customer behavior
KNOW WHERE AND HOW TO ENGAGE WITH THEMBy understanding who your customers are, where they communicate, and what motivates them, you can build relationships to grow your share of voice, promote your message, and influence others. Engage your most passionate influencers to strengthen brand passion and loyalty and give your campaigns the nudge they need to go viral.
- Understand when and where your audience is most engaged – on what sites and with what content
- Engage passionate brand advocates to promote your message and influence others to act
- Uncover opportunities to engage your competitors' customers to steal market share
BUILD EMOTIONAL CUSTOMER CONNECTIONS WITH YOUR BRANDCustomer experience analytics uncovers far more than just demographics about your audiences. Add a psychographic dimension to your audience insights – uncovering emotional and behavioral insights such as what they buy, watch, eat and listen to – to support your strategies to drive revenue.
- Inform creative and placement strategies that connect with your customers
- Discover emotions and behaviors that indicate purchase intent
- Identify and share user generated content to build authenticity