CREATE SUCCESSFUL PRODUCT LAUNCHES: SEGMENT YOUR AUDIENCE
The success of any product launch starts with the customer. Knowing your audience, what they care about, and how they make decisions means you will put your best foot forward to develop authentic connections and acquire customers for your next big launch.
ANCHOR ON YOUR CUSTOMER JOURNEYStart broad by understanding how your customers came to buy your product. Understand how they consider, evaluate, shop, purchase and what keeps them loyal. Leveraging real-time customer experience insights helps you address each stage and how to make your next launch even better.
- Understand customer experience throughout the entire purchase path
- Know how customers research your products or services
- See how your customer journey is unique for your industry
PINPOINT YOUR TARGET AUDIENCEReach the right people with the right message to ensure a successful launch. Select from over 110+ NetBase pre-built audience segments or create a NetBase custom audience to drive the highest engagement and conversion for new products.
- Define the audience you want to know, from current customers, to future customers, to your loyalty program
- Unlock real-time psychographic information from millions of consumers to understand what they want, love, need, and buy
- Create audience segments based on what they are saying and doing to develop highly personalized content to engage them effectively
KNOW HOW BEST TO REACH THEMUnderstand where your audience is most engaged, when and on what sites, and with what content. See which media outlets, blogs, and other sources they frequent and track activity by time of day and day of week to know when best to reach them.
- Identify the best channels to reach your target audience and increase awareness
- Understand optimal times of day and days of week to increase engagement
- See what they are sharing and how others are responding to uncover new brand advocates