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NATURAL LANGUAGE PROCESSING: PSYCHOGRAPHICS

UNDERSTAND YOUR CUSTOMER’S BEHAVIORS AND PURCHASE DECISIONS

REVEAL HIDDEN CUSTOMER INSIGHTS


A human reader would find a myriad of insights in open text responses. Why someone likes a product? What are the most important elements of their shopping experience? What keeps them coming back? Our patented natural language processing (NLP) surfaces the same insights. Minus the manual work.

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DEEPER NLP MEANS SMARTER CUSTOMER INSIGHTS

Our NLP technology creates a meaningful picture of your customer experiences by automatically mapping out their sentiment drivers such as emotions, behaviors and intent in every sentence. With a single click, you gain deep knowledge for any of your brands, products, or issues.


  • Fully understand the attributes that customers associate with your brand
  • Assess your customer’s behaviors and purchase decisions for your product
  • See your customer’s emotions when discussing any issue

APPROACH CUSTOMER ENGAGEMENTS WITH CERTAINTY

Use this new knowledge to create unforgettable experiences along the customer journey. And to keep your customers coming back.


  • Improve your customer focus by knowing the motivations behind their actions
  • Create hard-hitting creative by seeing how customers talk about your brand or product
  • Predict product sales by zooming in on purchase intent