Three Days of Unforgettable Social Media Insights That Will Have a Direct Impact on your success

Join NetBase for 3 days of amazing sessions on social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a super great time, so register now!

SOLD OUT

Highlighted Speakers

KEYNOTE SPEAKERS

AYESHA CURRY

Celebrity Chef, Author & TV Personality

JEANNIE MAI

Co-host of The Real, Style Expert

ROBERT TERCEK

TED Talk Speaker, Innovation Expert & Creative Strategist

BRIAN SOLIS

Principal Analyst, Altimeter Group

BOB CICCONE

Head of Product, NetBase

SUSAN ETLINGER

Industry Analyst, Altimeter Group

BRAND SPEAKERS

NATALIE EVANS

Marketing Manager, Social Listening, Visa

ROB HAMILTON

Sr. Strategic Manager, Twitter

MIGUEL MORENO

Global Director, Social Media Marketing, Coca Cola

LAURIE SCHALOW

VP, Global PR, CSR and Social Listening, Yum! Brands

MICHAEL FEIN

VP Measurements & Insights, Edelman

ADAM NAIDE

Executive Director, Social Media Marketing, COX

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AGENDA

Three Days of Simply Amazing Sessions. Let your transformation begin as you gain knowledge, insights and learn social analytics best practices from experts and your peers that are changing the way they do business and taking names!

The Conference will demand your attention as you learn from 33 different sessions on how you can apply social media insights to transform and drive your business to new heights.

The All Star Academy presented by our best and brightest will arm you with the latest techniques, tips, and tools to analyze and derive unique insights from your data.

TUESDAY: OCTOBER 25th

7:30 - 9:00
Registration and Breakfast
9:00 - 10:00
How to Make Social Analytics Work for Your Company
10:00 - 11:00
Actively Know How Your Brand is Perceived All the Time
11:00 - 11:15
Break
11:15 - 12:00
Never be Surprised by a Crisis Again
12:00 - 1:00
Lunch
1:00 - 2:00
Know Your Competitive Advantage and Be a Step Ahead of the Competition
2:00 - 3:00
Drive More Effective Acquisition and Retention Strategies by Knowing your Audience
3:00 - 3:30
Break
3:30 - 4:30
Launch the Best Campaign Ever by Leveraging Social to Drive Success
4:30 - 5:30
Aggregate Consumer Insights to Drive Lower Customer Care Costs
5:30 - 7:00
NetBase LIVE 2016 Welcome Reception

WEDNESDAY: OCTOBER 26th

7:30 - 9:00
Breakfast
9:00 - 9:20
Welcome Address - Peter Caswell CEO, NetBase & Paige Leidig CMO, NetBase KEYNOTE
9:20 - 10:05
The Future of NetBase and Social Analytics  KEYNOTE
Bob Ciccone Head of Product, NetBase
10:15 - 11:00
BREAKOUT SESSIONS
Key Social Intelligence Insights That Improve the Bottom Line Joseph Pilla VP Social Insights, Zenith Mariah Kamei Director, Strategy & Content, IMM Chris Inners West Coast Director, OMD Word, OMD
How Edelman Leverages NetBase for Creativity in Measurement Approaches Michael Fein VP Measurements & Insights, Edelman
11:10 - 12:00
Ayesha's Homemade: Using Social to Build a Personal & Culinary Empire KEYNOTE
Ayesha Curry Celebrity Chef, Author & TV Personality
12:00 - 1:00
Lunch
1:00 - 1:30
BREAKOUT SESSIONS
How VISA Builds & Implements a Global Social Listening Program for Rio 2016 Natalie Evans Marketing Manager, Social Listening, VISA
When the 25 Year Old Gets It & The CMO Doesn't: Setting Your Teams & Clients Up for Success Barbara (Maldonado) Roering Senior Director, Social Media, Epsilon
1:40 - 2:10
BREAKOUT SESSIONS
Customer Insights That Matter in Driving the Best Marketing Strategies Natalie Olsen Insights and Digital Analyst, PadillaCRT Justin Gabbert Manager, Digital Analytics & Optimization, Red Door Interactive Mike Hollywood Director of Social Media, MMB
The Art & Science of Social Insights: Tapping Audiences to Drive New Business Sergio Claudio Chief Innovation & Strategy Officer, Rock Orange
2:10 - 2:30
Break
2:30 - 3:00
BREAKOUT SESSIONS
How to Bleed Out a Brand: Why Maximizing Dollar Efficiency is Ruining Your Strategy Scott Reitzel Director, Social Insights & Digital Analytics, Purple Strategies
How Social Fits Within the Organization & Informs Strategic Business Decisions Heather Carlock Manager - Marketing Intelligence & Business Strategy, NRG
Not Measuring Social Media ROI is Your Fault - Fix it! Patti Gomas Strategic eCommerce and Marketing Consultant, Deloitte Digital
3:10 - 3:40
BREAKOUT SESSIONS
The (R)evolution of Social Intelligence: More Than Buzz…How Cox Uses Social Intelligence to Drive Business Value for the Enterprise Adam Naide Executive Director of Marketing, Social and Emerging Media, Cox Communications
Netbase Product Session: Go Beyond Social to Find the Voice of Your Customer Christopher Leet Sr. Director of Product Marketing, NetBase Leigh Nichols VP of Product Introduction, NetBase
What to Ask of Your Data to Uncover Consumer Insights Jason Falls Social Influencer & CEO, Conversation Research Institute, Elasticity
3:40 - 4:00
Break
4:00 - 4:30
BREAKOUT SESSIONS
Beyond the Obvious: Optimizing Social Listening for B2B & B2C Brand Decision-Making Sarah Flagg Sr. Account Executive, CBD Katharyn Vera Director of Digital Marketing and Analytics, CBD
Build the Content They Love - Best Practices in Driving the Creative Process Kristin Johansen Social Media Manager, Camp+King Ted Tagalakis Director, Marketing Science and Digital/Social Media Strategy, Ames Scullin O'Haire Terrence Chappell Social Media Content Manager, Burrell Hallie Wright Content Strategist, Santy
Bridging the Gap From Listening to Engagement - the Arby's Case Study Michael Nguyen Social Media Supervisor, Arby's Anaal Patel Head of Product Marketing, Sparkcentral
4:40 - 5:30
The Relevance Revolution - Using Social Insights to Compete for Customer Relevance KEYNOTE
Brian Solis Principal Analyst, Altimeter Group
7:00 - 10:00
Tomb With a View Halloween Party - Grand HYATT 36th Floor

THURSDAY: OCTOBER 27th

7:30 - 9:00
Breakfast
9:00 - 10:00
The Rules of the Road KEYNOTE
Robert Tercek TED Talk Speaker, Innovation Expert & Creative Strategist
10:00 - 11:00
Social on the Rise: How It Changed My Life & Business Forever KEYNOTE
Jeannie Mai Co-host of The Real, Style Expert
11:10 - 11:55
BREAKOUT SESSIONS
How Yum! Brands Uses Social Intelligence to Manage Global Risk & Build Brand Reputations Laurie Schalow Vice President, Global PR, CSR and Social Listening, Yum! Brands Jessica Hines Social Media Analyst, Yum! Brands
Precision Marketing: The Secret Weapon for Challenger Brands Paul Rand CEO, Zócalo Group Jaime Vasquez CMO, Britvic
Perspectives on Perfecting Customer Data Insights Jillian Fabiano Director, Research Group, Ogilvy Katherine Jacoby Senior Manager, Analytics, Fleishman Hillard Anupam Singh Founder & President, 113 Industries Caitlyn Read Associate Director of Communications, James Madison University
12:00 - 1:00
Lunch
1:00 - 1:40
Image Intelligence, Making Visual Content Predictive  KEYNOTE
Susan Etlinger Industry Analyst, Altimeter Group
1:50 - 2:20
BREAKOUT SESSIONS
How Elanco Uncovers Industry Blind Spots to Provide a Value-added Service for Customers Pat Patterson Social Media Manager, Elanco Celia Salmon Social Media Analyst, Global Market Access, Elanco
Social: The Third Eye of Marketing Research Cathy Harrison Research Director, Isobar
How Conair Uses Consumer Analytics to Drive Intelligent Decision Making Mary Rodgers, Director of Marketing Communications, Conair
2:30 - 3:00
BREAKOUT SESSIONS
Trends in Social: What's on the Horizon for 2017 & Beyond Adam Naide Executive Director of Marketing, Social and Emerging Media, Cox Communications Michael Fein VP Measurements & Insights, Edelman Patti Gomas Strategic eCommerce and Marketing Consultant, Deloitte Digital
The Official Sauce of Taco Bell: Social Analytics to Inform the Enterprise Mihir Minawala Manager, Social Industry & Competitive Intelligence, Taco Bell
3:10 - 3:30
Closing Remarks - Peter Caswell CEO, NetBase & Paige Leidig CMO, NetBase

Tickets

Secure your spot at the biggest social analytics event of the year!

SINGLE TICKETS

FULL ACCESS PASS OCT 25-27th

All-Access pass to the All-Star Academy and the Main Conference including keynotes, breakouts, and more.

$895

Per ticket

SOLD OUT

2 DAY CONFERENCE PASS
OCT 26-27th

All-Access pass to the Main conference including keynotes, breakouts, and more.

$595

Per ticket

SOLD OUT

TEAM TICKETS

FULL ACCESS PASS OCT 25-27th

All the perks of the Full Access pass, 3 for the price of 2, All-Star Academy and the Main Conference.

$1,790

Admits 3

SOLD OUT

2 DAY CONFERENCE PASS
OCT 26-27th

All the perks of the Main conference, 3 for the price of 2, including keynotes, breakouts and more.

$1,190

Admits 3

SOLD OUT

VENUE

NetBase LIVE 2016 is taking place at the extraordinary Grand Hyatt in the heart of Union Square, San Francisco. We look forward to hosting you in the beautiful 'city by the bay'!

All Speakers

Adam Naide

Executive Director of Marketing, Social and Emerging Media, Cox Communications

Anupam Singh

Founder, President, 113 Industries

AYESHA CURRY

Celebrity Chef, Author & TV Personality

Barbara Roering

Senior Director, Social Media, Epsilon

Bob Ciccone

Head of Product, NetBase

Brian Solis

Principal Analyst, Altimeter Group

Cathy Harrison

Research Lead, Isobar

Caitlyn Read

Associate Director of Communications, James Madison University

Celia Salmon

Social Media Analyst, Global Market Access, Elanco

Chris Inners

West Coast Director, OMD Word, OMD

Colin Glaum

Digital Creative Director, AFG

Hallie Wright

Content Strategist, Santy

Heather Carlock

Manager Marketing Intelligence & Business Strategy, NRG

Jaime Vasquez

CMO, Britvic

Jason Falls

Social Influencer & CEO, Conversation Research Institute, Elasticity

Jeannie Mai

Co-host of The Real, Style Expert

Jillian Fabiano

Director, Research Group, Ogilvy

Joseph Pilla

VP Social Insights, Zenith

Justin Gabbert

Manager, Digital Analytics & Optimization, Red Door Interactive

Katharyn Vera

Director of Digital Marketing and Analytics, CBD

Katherine Jacoby

Senior Manager, Analytics,
Fleishman Hillard

Kristin Johansen

Social Media Manager, Camp + King

Laurie Schalow

VP, Global PR, CSR and Social Listening, Yum! Brands

Mariah Kamei

Director, Strategy & Content, IMM

Mary Rodgers

Director of Marketing Communications, Conair

Michael Fein

VP Measurements & Insights, Edelman

Michael Nguyen

Social Media Supervisor, Arby's

Mihir Minawala

Manager, Social Industry & Competitive Intelligence, Taco Bell

Mike Hollywood

Director of Social Media, MMB

Miguel Moreno

Global Director, Social Media Marketing, Coca Cola

Natalie Evans

Marketing Manager, Social Listening, Visa

Natalie Olsen

Insights and Digital Analyst, PadillaCRT

Paige Leidig

CMO, NetBase

Patrick Patterson

Social Media Manager, Elanco

Patti Gomas

Strategic eCommerce and Marketing Consultant, Deloitte Digital

Paul Rand

CEO, Zócalo Group

Peter Caswell

CEO, NetBase

Rob Hamilton

Sr. Strategic Manager, Twitter

Robert Tercek

TED Talk Speaker, Innovation Expert & Creative Strategist

Sarah Flagg

Sr. Account Executive, CBD

Scott Reitzel

Director, Social Insights & Digital Analytics, Purple Strategies

Sergio Claudio

Chief Innovation & Strategy Officer, Rock Orange

Susan Etlinger

Industry Analyst, Altimeter Group

Ted Tagalakis

Director, Marketing Science and Digital/Social Media Strategy,
Ames Scullin O'Haire

Terrence Chappell

Social Media Content Manager, Burrell

STILL NOT CONVINCED?