Hear a NetBase expert explain how you use accurate, trusted social data to instantly understand what’s going on and react in the moment – when your actions will improve business performance. Learn how NetBase social intelligence gives your marketing team a smarter way to monitor, understand, react, engage and publish at the speed of social – through both owned and earned channels.

Social Predicts Habits: How Shifting Consumer Preferences Come to Light Via Social Analytics

When: Wednesday, Apr 22, 2015 | Time: 9:00am PT (12:00pm ET)
Duration: 60 minutes
Presented by:
Christian Buss – VP, Apparel & Softlines, Credit Suisse
Susan Etlinger – Analyst, Altimeter Group
Pernille Bruun-Jensen – CMO, NetBase

Consumer preferences can change at a moment’s notice. What if you could predict what those changes will be? It turns out social media sentiment can be the crystal ball that brands and analysts use to create actionable forecasts of what consumers will actually be spending their money on.

Christian Buss, research analyst at Credit Suisse, will share how he is using social media sentiment to determine which apparel and softline brands will be succeeding. He and Altimeter Group analyst Susan Etlinger will discuss:

  • What consumers are telling brands about their actual purchasing preferences
  • How social analytics uncover shifts in spending habits that can impact brand success
  • How this data can be used build accurate predictive models

Don’t miss out on this invaluable session.

Register Now

Take Social Analytics to the Next Level

When: Thursday, March 26, 2015
Duration: 60 minutes

Presented by:

Patrick Brennan – Solutions Specialist, NetBase
Jami Blackburn – Marketing Operations Manager, NetBase

Take Social Analytics to the Next Level

Join this expert-led webinar and learn how businesses like yours use NetBases’ social media analytics to manage brands, build businesses, and connect with consumers. Our team will walk you through a high-level overview with an in-product demo.

See how you can go beyond metric counting and keyword searching to deliver actionable insights that continue to:

  • Earn $30M in PR value
  • Save 80% year over year in services expenses
  • Achieve a 45% decrease in phone support for customer care

Game-changing Millennial Marketing: A Playbook from Yum! Brands

Duration: 60 minutes

Presented by:

Andrew Ashton – Social Media Analyst, Yum! Brands
Pernille Bruun-Jensen – CMO, NetBase

Game-changing Millennial Marketing: A Playbook from Yum! Brands

Are you keeping up with your millennial audience? What’s really working with millennials? Millennials are wired differently from other generations, making traditional marketing practices obsolete. They are extremely tech savvy and don’t respond to TV advertising but want unique experiences. Marketers are evolving strategies to reach this elusive audience.

If you target millennials, you’ll want to hear how Yum! Brands is reinventing marketing and winning big with this audience. Find out which marketing strategies really work at scale. You’ll learn:

  • Best channels to connect with millennial consumers
  • Yum! Brands playbook to drastically expand millennial reach
  • Game-changing innovation that shows what’s truly happening at scale and how you can take action

Watch Webinar Now

The Secret of Vespa’s Award-winning Campaign

Duration: 45 minutes

Presented by:

Jared Degnan – Director of Digital Strategy, Kellen Company
Anna Startseva – Product Marketing, NetBase

The Secret of Vespa’s Award-winning Campaign

Brands that appeal to consumer hearts are more successful in selling their products and growing their fan base. But how do you uncover insights that drive emotional consumer response? By using social media analytics, agencies and brands can better understand consumers’ emotions, opinions, and choices, thereby informing campaigns that move buyers and delight fans.

Watch it now to learn how Jared Degnan, the creator of Vespa’s award-winning digital campaign La Vespa Vita, achieved 51K visitors to the campaign site in the first 3 months, generated almost 3K sales leads, and drove 400 media placements.

Jared discusses:

  • How social analytics helped discover fan passion that fueled the widely successful campaign
  • Ways to create campaign strategy for the biggest impact
  • Best practices for measuring campaign ROI

Don’t miss out on this invaluable session.
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3 Steps to Engaging Content Marketing

Duration: 30 minutes

Presented by:

Anna Startseva – Product Marketing, NetBase
Jami Blackburn – Marketing Manager, NetBase

3 Steps to Engaging Content Marketing

Watch it now to see examples from the automobile industry and the Pepsi Superbowl Halftime campaign and learned how to use social media to create powerful content, track consumer responses, and evaluate content performance, specifically:

  • Discover brand values and experiences that resonate with consumers
  • Identify best-performing content for your brand
  • Measure campaign performance over time

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Best Practices for Amazing Customer Experience

Duration: 25 minutes

Presented by:

Anna Startseva – Product Marketing, NetBase
Jami Blackburn – Marketing Manager, NetBase

Best Practices for Amazing Customer Experience

NetBase invites you to download a webinar on the airline industry. There is a vast difference among airlines’ social performance and great learnings from the best in class. During this webinar we took a close look at the top 7 airlines and learned:

  • Best practices for customer experience and PR crisis management
  • Which airlines are gaining consumer confidence in the category
  • What’s at the core of an amazing customer experience

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Social Lessons Learned from iPhone Launch

Duration: 30 minutes

Presented by:

Anna Startseva – Product Marketing, NetBase
Jami Blackburn – Marketing Manager, NetBase

Social Lessons Learned from iPhone Launch: How Leading Brands Run Social Businesses with Campaign Analytics and Social Customer Care

The results are in — iPhone 6 is the most successful phone launch in history. Social media has been at the core of driving the excitement around product launch, spreading the word about #BendGate, and helping carriers address key customer concerns. Attend this webinar where will discuss the iPhone 6 campaign and offer practical tips on:

  • Tracking social campaign performance
  • Managing a crisis
  • Winning loyal customers with social care

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How Trusted Brands Do Social: The Secrets of Next-Generation Analytics

Duration: 1 hour

Presented by:

Pernille Bruun-Jensen – CMO, NetBase
Tony Grotticelli – Manager of Digital Content & Analysis, Universal Music Group

How Trusted Brands Do Social: The Secrets of Next-Generation Analytics Revealed
Brand marketers and agencies looking to do more with their social media marketing are turning to a new generation of analytics tools that give them real-time access to the kinds of data and insights that can improve the effectiveness of their efforts. By gaining a deeper understanding of their audiences, these brands are understanding the context of what’s being said about them and delivering more targeted messaging that leads to improved results.

Watch the replay to learn more about how top companies are using the newest social analytics tools and how you can apply these learnings to meeting your business goals. Pernille Bruun-Jensen, CMO of NetBase and Tony Grotticelli, Manager of Digital Content and Analysis for Universal Music Group will discuss:

  • The depth of consumer insight made possible with the latest social analytics technology
  • How brands are combining social interactions with psychographic and consumer data to gain more actionable insights
  • How to create real-time audience segmentation based on social behavior

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3 New Ways To Do Content Marketing Real-Time

Duration: 1 hour

Presented by: Pernille Bruun-Jensen – CMO, NetBase

How To Create Content That Your Customers Want Now
You already know how consumers can influence the dialogue around your brand and how great content can make a big difference. But how do you stay on top of the conversation across Twitter, Facebook, Instagram and review sites like Amazon? How do you know who is recommending you and who is mad as hell? How can you drive content marketing that works right now?

Watch the replay and:

  • Hear more about how to prepare for great content marketing
  • Learn how to deliver a tailored customer experience
  • See how testimonials can be key content

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5 Strategic Focus Areas Leveraging Real-time Social Media Analytics

Duration: 1 hour

Presented by: Hope Nguyen – Sr. Marketing Director, NetBase and Jami Blackburn – Marketing Manger, NetBase

You are expected to do more with social. However, in an ever-accelerating technological world, how do you keep pace with the on-going social explosion? How can you get visibility into and keep up with your consumers’ social content? How do you empower your team and organization with real-time insights—anywhere, anytime?

Watch the replay and hear how companies use social media to engage with their audience, manage their reputation, and achieve real competitive advantage—regionally and globally. You’ll also discover how your organization can:

  • Use real-time social media dashboards to know your category, develop campaigns, manage crisis, benchmark competitors, and run your business
  • Get instant access to your brand’s social media intelligence for informed decision-making
  • See what’s trending for your brand and see who is driving the conversation
  • Share real-time data on brand performance with management, internal teams and others—without developing and printing reports
  • Access live update on the number of people who are talking about your brand and be the first to know if there is unusual activity
  • View the intensity of chatter around your brand by state to identify and focus on geo hotspots

Watch Replay

5 Strategic Focus Areas Leveraging Real-time Social Media Analytics

Duration: 1 hour

Presented by: Pernille Bruun-Jensen – CMO, NetBase and Hope Nguyen – Sr. Marketing Director, NetBase

You are expected to do more with social. However, in an ever-accelerating technological world, how do you keep pace with the on-going social explosion? How can you get visibility into and keep up with your consumers’ social content? How do you empower your team and organization with real-time insights—anywhere, anytime?

Watch the replay and hear how companies use social media to engage with their audience, manage their reputation, and achieve real competitive advantage—regionally and globally. You’ll also discover how your organization can:

  • Use real-time social media dashboards to know your category, develop campaigns, manage crisis, benchmark competitors, and run your business
  • Get instant access to your brand’s social media intelligence for informed decision-making
  • See what’s trending for your brand and see who is driving the conversation
  • Share real-time data on brand performance with management, internal teams and others—without developing and printing reports
  • Access live update on the number of people who are talking about your brand and be the first to know if there is unusual activity
  • View the intensity of chatter around your brand by state to identify and focus on geo hotspots

Watch Replay

Use Social Media Insights to Run Successful Seasonal Retail Campaigns

Duration: 30 minutes

Presented by: Cassie Clayton – Senior Analyst, NetBase and Anna Startseva – Product Marketing Manager, NetBase

1 in 4 students and many parents get Back-to-School shopping ideas from social media. By listening to social, you can discover that  “school supplies” is not only the most talked about category, but also that consumers dislike it with the passion.

Learn how marketers can stay on top of retail trends and consumer opinion with NetBase and Category Analysis. Using the popular topic of “Back-to-School”, Cassie and Anna from NetBase look at historical trends, best-performing campaigns and categories on social. The takeaway will help you develop successful seasonal retail campaigns and give you a head start for the next Back-to-School selling season.

Watch the replay and learn:

  • How savvy marketers influence consumers through social
  • How to use data and insights to uncover better ways to reach your customers
  • About real retail success stories using social media

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5 New Ways To Grow Your Business Using Social Media Analytics

Duration: 1 hour

Presented by: Pernille Bruun-Jensen – CMO, NetBase

You already know how consumers can influence the dialogue around your brand–and how important it is for Marketing, Agency and PR to collaborate to protect brand reputation and drive growth. But how do you make sense of the data across Twitter, Facebook, Instagram and review sites like Amazon? How do you know who is recommending you and who is mad as Hell? How can you action consumer needs and wants? And how might you think about integrated marketing efforts–now and not a week from now?

Watch the replay and you will:

  • Hear case studies on how to save money with social
  • Learn how to integrate social into your marketing mix
  • See how using social helps with local and global challenges

Watch Replay

Know Your Audience Wants, Needs and Purchase Intent

Duration: 30 minutes

Presented by: Cassie Clayton – Senior Analyst, NetBase and Anna Startseva – Product Marketing Manager, NetBase

Marketers want to know what their customers need or would like to purchase at any given time.

Join Cassie and Anna from NetBase as they discuss how savvy marketers discover their customers’ wants, needs and purchase intent using social media analytics. Taking the topics of vacation travel and accommodations as examples, see how you can make business decisions and run better marketing campaigns with accurate social data.

Watch the replay and learn how to:

  • Get to actionable insights that tell you what your customers and prospects want
  • Uncover needs and purchase intent for your customers
  • Find out why social insights are so valuable in helping you create successful marketing campaigns

Watch Replay

Analyze, Engage & Publish from One Platform

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Duration: 1 hour

Presented by:  Michael Osofsky – Founder and Chief Innovation Officer, NetBase

Now, you can do all your powerful analytics, engagement and publishing inside one single platform.

Watch the replay of our webinar to hear how NetBase feeds out-of-the box consumer segments straight into Engagement & Publishing. Ready for Digital Marketing, PR, Customer Care and Business Intelligence needs. We’ll be sharing case studies and demoing:

  • Know your audience. Accurately analyze your target audience across millions of data sources in real-time.
  • One-Click. Fast access to consumer groups, complaints, message templates, engagement, sharing, reports and more.
  • Manage Channels. Monitor and publish across multiple channels at once and when it fits your marketing calendar.

Watch Replay


Watch the latest installment of our Brand Passion Index to find out what consumers are saying about various topics and brands:

Retailer Wrap Up: Holiday Winners
Watch Replay >
Cupid’s Favorite Chocolates
Watch Replay >
Wet Your Whistle: Whiskey Brands
Watch Replay >
Social’s Favorite Spokespeople
Watch Replay >
Celebrating Mom: TV’s Favorite Characters Watch Replay >Social’s Favorite Travel Sites
Watch Replay >
Quench This: Social’s Favorite Sports Drinks Watch Replay >Back-to-School: Social’s Favorite Denim
Watch Replay >
Fall TV Premieres
Watch Replay >
Social’s Favorite Fright Fests
Watch Replay >
Best Holiday Gifts for Gamers
Watch Replay >
Home for the Holidays Television Specials Watch Replay >

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