Social Savvy Webinars

The social media universe is a busy and ever-changing place. One of our goals at NetBase is to remain dedicated to helping you learn as much as possible about social media so that you can apply different aspects of it to the many facets of your job every day. You will find that Social Savvy webinar topics are relevant to what is spoken about today in social.

Nick Webb: “Hanz”-On Product Innovation

Thursday, April 30, 2014
11:00am PT/2:00pm ET
Duration: 1 hour

Presenter:  Nicholas Webb – Inventor, Entrepreneur, Author and Management Consultant

Nick Webb returns to NetBase’s Social Savvy webinar series to provide a one-year-later update on Lassen Innovation’s use of social media analytics to surface insights that helped them design and build “Hanz” for the educational toy market.
Join Nick to learn how his innovation strategy has evolved and makes use of:

  • Unique dashboards to provide social and digital insights
  • Competitive analyses around competing brands to understand consumer opinions
  • Conversation analysis of their target demographic to determine key themes

About Nicholas J. Webb

Nicholas is a world-renowned technology and business futurist. As a senior partner with Lassen Innovation, he provides services to such brands as Gatorade, Blue Cross, Siemens, Cigna and Polaris Industries just to name a few. He is the author of The Innovation Playbook, holds over 40 patents, and is the founder of the company behind award-winning Hanz Toys.

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Ann Marie van den Hurk: Social Media Crisis Communications

Wednesday, May 13, 2014
11:00am PT/2:00pm ET
Duration: 1 hour

Presenter:  Ann Marie van den Hurk – Public Relations/Crisis Communications/Social Media Professional, Author, Columnist, and Speaker

The angry customer rants on Twitter with the #FAIL hashtag.
 Activists hijack your organization’s Facebook Page.
 A damning YouTube video about your company goes viral. Are you prepared?

Join Ann Marie to learn what you need to know about:

  • Getting ready to manage a social media crisis
  • Integrating social media crisis communications into your existing plan
  • Devising a crisis communications strategy that’s fast, flexible, realistic and doable

About Ann Marie van den Hurk

Ann Marie is an award winning PRSA-accredited hybrid public relations counselor bridging the gap between traditional PR and social media. She has over a decade of intensive experience assisting businesses and non-profits in taking leadership in sensitive issues, crisis communications and reputation management; in navigating successfully digital media including website, social networking, blogging, and micro-blogging; and development and implementation of strategic communications/public relations plans and programs. In spring of 2013, Ann Marie published her first book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL through Que.

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Driving Sales with Social Media

Duration: 1 hour

Presenter:  Nichole Kelly – CEO, Social Media Explorer | SME Digital

Think social media can’t generate sales? Struggling to show social’s contribution to the sales process? Social media can offer significant efficiencies in B2B and B2C sales cycles. The key is to understand where it fits, which levers you need to dial up and how to track the results.

Join Nichole Kelly to learn how you can adapt to social selling by:

  • Understanding the options for driving sales using social media
  • Learning how to capitalize on opportunities and scale social selling efforts throughout complex organizations with ease
  • Seeing how implicit and explicit digital signals tell us where our buyer’s mind space is in the buyingcycle
  • Figuring out how to track efforts in a way that will tell the full story of social’s role in sales

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How Crowdhacking Is Disrupting Traditional Business Models

Duration: 1 hour

crowd-co-b2cPresenter:  Jeremiah Owyang – Chief Catalyst and Founder, Crowd Companies

Social media has advanced to the sharing of the physical world, where consumers get the goods and services they want from each other instead of from traditional companies. The question Jeremiah Owyang, founder of Crowd Companies, asks is: Where will your company fit in if people get products, services, transportation, space, and money from each other?

Watch How Crowdhacking Is Disrupting Traditional Business Models and learn:

  • How Airbnb, Uber, Lending Club and Kickstarter represent a shift towards a Collaborative Economy
  • How the Maker Movement is empowering communities to build their own products
  • What NetBase social analytics has uncovered about the social conversation around crowdhacking

Watch the webinar to grasp the implications this trend has for your organization and figure out how to become a resilient brand that creates new value for customers.

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Keys to Surviving the Content Apocalypse

Duration: 1 hour

Presenter:  Tamsen Webster – VP for Digital Strategy at Allen & Gerritsen

Does your content strategy consist of trying to avoid simply reanimating old and tired subjects and formats? Wondering how to create something new that boosts visitors, downloads, engagement and ROI?

Join us and get our Content Apocalypse Survival Guide. Register today and find out how to:

  • Know when the apocalypse is coming … or if you’re already a victim
  • Build a secure (and data-backed!) base to keep your brand out of the zombies’ reach
  • Gain strength in numbers by collaborating effectively with your agency

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Is Social More #FAIL than #FAB for the CMO?

Duration: 1 hour

Presenter:  Liz Miller – VP of Marketing, CMO Council

Marketers continue to boost budgets to drive social media campaigns, increase community visibility and ramp up analytics and listening programs. But one question won’t go away: Are social investments paying off or are we just investing in Social #FAIL-ings?

For CMOs, social must reach beyond likes and moments of engagement. They want to see ongoing experiences that drive customer advocacy and loyalty, boost revenue, and increase the quality of customer insights that can arm sales, product development and service teams.

Join us and find out:

  • What the big ticket items on the CMO’s social wish list are
  • What the top mandates facing today’s CMO are
  • How senior marketing leaders are looking to social to help turn business outcomes from #FAIL to #FAB

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Use Big Data to Predict Viral Marketing

Duration: 1 hour

Presenter:  Marshall Sponder – CEO of Web Metrics Guru

What makes something go viral in social media? Some of the prerequisites include content elements and intensity of feeling. If brands and marketers could identify these prerequisites for viral marketing, they could use those insights to increase the chances of optimizing their own marketing campaign content.

Join us to learn:

  • How to analyze datasets that are too big to fit into conventional databases or data warehouses
  • How looking for synchronicity between the outputs from big data can deliver campaign management insights
  • What actions brands can take based on insights into the nature of viral videos and other marketing channels

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How Leading Brands Approach Social Data Globally

Duration: 1 hour

Presenter:  Susan Etlinger – Industry Analyst, Altimeter Group

The influence of social is pervasive within organizations, but many still treat it as an isolated departmental or local initiative. Discover the challenges and opportunities of global social media and the criteria required to achieve social data intelligence maturity.

Join us to learn:

  • How leading organizations are taking a holistic approach to social data
  • How to prioritize social media metrics to make them truly actionable
  • The four maturity levels of the social data organization, and how to reach them

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11 Tips For a Successful Advocate Marketing Program

Duration: 1 hour

Presenter:  Tony McRoberts – Social Chorus

Empowering advocates to share your brand’s story leads to greater social engagement, purchase intent and sales. According to Nielsen, 77 percent of consumers are more likely to buy a product when they hear about it from friends and family.

This webinar covers everything you need to know to empower, measure and grow advocate marketing—from identifying tens of thousands of the right advocates to measuring ongoing success.

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7 Tips to Filling the Social Funnel

Duration: 1 hour

Presenter: Dr. Natalie Petouhoff

You already know social is good at increasing loyalty, advocacy and referrals. Now find out how you can use it to drive customers through the marketing funnel from awareness to interest, consideration and purchase.

Join us to learn how to:

  • Get real, accelerated business results from social
  • Reduce the politics and get consensus on best next steps
  • Make smarter decisions and align your team with goal

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How to Build an Effective CMO Dashboard

Duration: 1 hour

Presenters:  Tracy Stokes – Forrester Research & Paul Barrett – Accenture Interactive

Join our guests Forrester Research Inc.’s Tracy Stokes, Principal Analyst Serving CMO Professionals and Accenture Interactive’s Paul Barrett for this NetBase sponsored webinar to learn what you need to build the CMO dashboard:

  • How to manage the complexity of the data mix
  • Tips for proving the value of your marketing investment & optimizing spend
  • How to illuminate macro outcomes with micro inputs

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Converging Paid, Owned and Earned

Duration: 1 hour

Presenter:  Jeremiah Owyang – Industry Analyst

Converged media combines two or more channels of paid, earned, and owned media into a powerful medium to amplify brand reach. Companies are struggling to implement a converged media strategy due to fragmented processes spread among multiple agencies and technologies.

Join us and learn about:

  • Case study examples of brands converging paid, owned and earned
  • Checklist of requirements
  • Real-world workflows you can make actionable now

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Understand the Social Buyer and Improve Your Social Attribution

Duration: 1 hour

Presenter:  Aaron Kahlow – CEO & Founder, Online Marketing Institute

How do you attribute a lead to specific customer touchpoints if the concept of a lead-funnel is now outdated and there’s no linear sales process? Aaron will discuss his framework for attribution to help you measure success.

Learn how to:

  • Understand the Facebook effect and measure amplification
  • Evaluate the importance of engaging content, especially video
  • Map out the attribution model from start to finish
  • Integrate Social effectively with other Marketing channels

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The New Wave of Real-Time Marketing

Duration: 1 hour

Presenter:  Brian Solis – Principal, Altimeter Group

“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!

You will learn:

  • Plan for real-time opportunities that transcend multiple channels
  • Get results that move campaigns beyond hype via social
  • Employ best practices for developing a program for real-time marketing

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Social Listening and Big Brother—A Consumer Study

Duration: 1 hour

Presenter:  Jacqueline Anderson – Director, Social Media and Text Analytics, J.D. Power and Associates

Is social listening too intrusive? Interestingly, consumers are ambivalent about it — some don’t know about it, some like it sometimes, and others find it intrusive.

Join us to get the insights from the NetBase | J.D. Power survey of 1,000 consumers on social listening.

You will learn:

  • Which consumers want you listening and which don’t (and when!)
  • How consumers want you to respond to them via social
  • How your social marketing could be negatively impacting your brand perception

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Finally Deliver Measurable Social Media ROI

Duration: 1 hour

Presenter:  Nichole Kelly – CEO Social Media Explorer

Think social marketing is worth it? Prove it. If your CEO hasn’t demanded that yet, they will. Then what? Hand them some jive about “return on conversation” or “follower growth”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you.

Show your CEO and CMO that you understand what really matters in business and where social media fits.

We’ll show you how to:

  • Connect social media impact to core business objectives like sales volume, revenue and costs.
  • Get the right framework in place to get bottom line metrics.
  • Understand if your social media publishing process is preventing accurate measurement results.
  • Get the ammo you need to translate social media into their language.

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