Social Savvy Webinar Series
The social media universe is a busy and ever-changing place. One of our goals at NetBase is to remain dedicated to helping you learn as much as possible about social media so that you can apply different aspects of it to the many facets of your job every day.
The Social Savvy webinars we will be kicking the first half of the year off are included below. Please join us by registering. We have also included last year’s webinar series below since many of the topics are still very relevant to what is spoken about today in social.
Please register for our 2014 Social Savvy Webinars below:
Replay from: Wednesday, March 5, 2014
Think social media can’t generate sales? Struggling to show social’s contribution to the sales process? Social media can offer significant efficiencies in B2B and B2C sales cycles. The key is to understand where it fits, which levers you need to dial up and how to track the results.
Join Nichole Kelly to learn how you can adapt to social selling by:
About Nichole Kelly
Nichole Kelly is the CEO of Social Media Explorer | SME Digital, the digital marketing agency that understands your bottom line. Her team provides innovative digital marketing strategies that can actually be measured using her systematic approach to show where it delivers value to the organization and provide executives with bottom-line ROI.
Wednesday, March 5, 2014
Social media Has advanced to the sharing of the physical world, where consumers get the goods and services they want from each other instead of from traditional companies. The question Jeremiah Owyang, founder of Crowd Companies, asks is: Where will your company fit in if people get products, services, transportation, space, and money from each other?
Register for How Crowdhacking Is Disrupting Traditional Business Models and learn:
Register for the webinar to grasp the implications this trend has for your organization and figure out how to become a resilient brand that creates new value for customers.
About Jeremiah Owyang
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley.
He focuses on how disruptive web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
Thursday, April 30, 2014
Nick Webb returns to NetBase’s Social Savvy webinar series to provide a one-year-later update on Lassen Innovation’s use of social media analytics to surface insights that helped them design and build “Hanz” for the educational toy market.
About Nicholas J. Webb
Nicholas is a world-renowned technology and business futurist. As a senior partner with Lassen Innovation, he provides services to such brands as Gatorade, Blue Cross, Siemens, Cigna and Polaris Industries just to name a few. He is the author of The Innovation Playbook, holds over 40 patents, and is the founder of the company behind award-winning Hanz Toys.
Wednesday, May 28, 2014
The angry customer rants on Twitter with the #FAIL hashtag. Activists hijack your organization’s Facebook Page. A damning YouTube video about your company goes viral. Are you prepared?
Join Ann Marie to learn what you need to know about:
About Ann Marie van den Hurk
Ann Marie is an award winning PRSA-accredited hybrid public relations counselor bridging the gap between traditional PR and social media. She has over a decade of intensive experience assisting businesses and non-profits in taking leadership in sensitive issues, crisis communications and reputation management; in navigating successfully digital media including website, social networking, blogging, and micro-blogging; and development and implementation of strategic communications/public relations plans and programs. In spring of 2013, Ann Marie published her first book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL through Que.
Please register for the free webinar replay of your choice in our 2013 Social Savvy Webinar library below:
December 11, 2013
Does your content strategy consist of trying to avoid simply reanimating old and tired subjects and formats? Wondering how to create something new that boosts visitors, downloads, engagement and ROI?
Join us and get our Content Apocalypse Survival Guide. Register today and find out how to:
About Tamsen Webster
Tamsen Webster is the VP for Digital Strategy at Allen & Gerritsen, a Boston-area advertising agency focused on what’s next in digital and social. She does there what I’ve done for most of her career: help people design and implement strategies for change. Before that, Tamsen worked for a brand strategy firm Sametz Blackstone Associates, and for the prior 15 years at Harvard Medical School, The Boston Conservatory, and The Peabody Essex Museum. She’s relentlessly curious, pathologically process-driven, and a believer in the rationally irrational.
Liz Miller, VP of Marketing, CMO Council
Marketers continue to boost budgets to drive social media campaigns, increase community visibility and ramp up analytics and listening programs. But one question won’t go away: Are social investments paying off or are we just investing in Social #FAIL-ings?
For CMOs, social must reach beyond likes and moments of engagement. They want to see ongoing experiences that drive customer advocacy and loyalty, boost revenue, and increase the quality of customer insights that can arm sales, product development and service teams.
Join us and find out:
About Liz Miller
Liz Miller is the VP of Marketing at CMO Council. The CMO Council’s 6,500+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets.
October 23, 2013
What makes something go viral in social media? Some of the prerequisites include content elements and intensity of feeling. If brands and marketers could identify these prerequisites for viral marketing, they could use those insights to increase the chances of optimizing their own marketing campaign content.
Join us to learn:
About Marshall Sponder
Marshall Sponder is CEO of Web Metrics Guru and an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. He lately focuses on social media metrics, having worked as a group leader at IBM and Monster, done contract work at Porter Novelli PR, small busines, and start-ups. Clients have included various B2B companies, the New York Times, architects, digital ad agencies, and more. He has provided Web tracking and attribution metrics for Gillette, Laughing Cow, and others.Marshall holds an MA in Media Studies form the NY Institute of Technology and possesses a Certificate of Marketing Management from the Baruch College, a NY Continuing Education Division.
September 25, 2013
The influence of social is pervasive within organizations, but many still treat it as an isolated departmental or local initiative. Discover the challenges and opportunities of global social media and the criteria required to achieve social data intelligence maturity.
Join us to learn:
About Susan Etlinger
Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past 20 years, she has worked at the intersection of people, processes, and technology, in companies such as Charles Schwab & Co., Inc., and in the agency world, most recently at Horn Group.
Susan focuses on helping clients develop strategic, actionable plans that support their unique objectives and organizations through periods of rapid change. Her experience across the enterprise in information technology, marketing, customer service, and retail enables her to assimilate the needs of multiple constituencies and apply them pragmatically to real-world business requirements.
Susan is regularly interviewed and asked to speak on social strategy and best practices for business, and she has been quoted in outlets including The Wall Street Journal, Businessweek, The San Francisco Chronicle, and FastCompany.
Susan is a published translator and has a BA in Rhetoric from the University of California at Berkeley.
August 21, 2013
Empowering advocates to share your brand’s story leads to greater social engagement, purchase intent and sales. According to Nielsen, 77 percent of consumers are more likely to buy a product when they hear about it from friends and family.
This webinar covers everything you need to know to empower, measure and grow advocate marketing—from identifying tens of thousands of the right advocates to measuring ongoing success.
July 17, 2013
You already know social is good at increasing loyalty, advocacy and referrals. Now find out how you can use it to drive customers through the marketing funnel from awareness to interest, consideration and purchase.
Register today and learn how to:
June 19, 2013
Join our guests Forrester Research Inc.’s Tracy Stokes, Principal Analyst Serving CMO Professionals and Accenture Interactive’s Paul Barrett for this NetBase sponsored webinar to learn what you need to build the CMO dashboard:
May 22, 2013
Converged media combines two or more channels of paid, earned, and owned media into a powerful medium to amplify brand reach. Companies are struggling to implement a converged media strategy due to fragmented processes spread among multiple agencies and technologies.
About Jeremiah Owyang
Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU.
April 24, 2013
Speaker: Aaron Kahlow, CEO & Founder, Online Marketing Institute
How do you attribute a lead to specific customer touchpoints if the concept of a lead-funnel is now outdated and there’s no linear sales process? Aaron will discuss his framework for attribution to help you measure success.
Learn how to:
About Aaron Kahlow
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy.
Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine’s “Top 40 Entrepreneurs under the Age of 40″ in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry’s most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.
April 4, 2013
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
About Brian Solis
Brian Solis is principal at Altimeter Group, a research-based advisory firm, where he works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees and other important stakeholders. Prior to joining Altimeter, Brian was principle of FutureWorks, where he led interactive and social programs for Fortune 500 companies, notable celebrities and Web 2.0 startups. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
February 20, 2013
Is social listening too intrusive? Interestingly, consumers are ambivalent about it — some don’t know about it, some like it sometimes, and others find it intrusive.
Join us to get the insights from the NetBase | J.D. Power survey of 1,000 consumers on social listening.
You will learn:
About Jacqueline Anderson
As Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates Jackie is focused on finding ways to highlight and integrate the value of social media and text analytics for clients. Her latest projects have focused on helping companies maximize the value of social media in their relationships with their customers from both the marketing and service sides.
Prior to joining the team at J.D. Power, Jackie was a Senior Analyst at Forrester Research. As an expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal and online sources such as Mashable and ReadWriteWeb. Prior to her work as an analyst, Jackie lead Forrester’s unparalleled global consumer research product, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College.
January 23, 2013
Think social marketing is worth it? Prove it. If your CEO hasn’t demanded that yet, they will. Then what? Hand them some jive about “return on conversation” or “follower growth”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you.
Show your CEO and CMO that you understand what really matters in business and where social media fits.
We’ll show you how to:
About Nichole Kelly
Nichole is the CEO of Social Media Explorer | SME Digital, a digital marketing agency that specializes in helping companies take their social media strategies to the next level and tie the results to financial goals. She provides innovative social media strategies that can actually be measured using her systematic approach to show where it delivers value to the organization and provide executives with bottom-line ROI.