Social Savvy Webinar Series

The social media universe is a busy and ever-changing place. One of our goals at NetBase is to remain dedicated to helping you learn as much as possible about social media so that you can apply different aspects of it to the many facets of your job every day.

The Social Savvy webinars we will be kicking the first half of the year off are included below. Please join us by registering. We have also included last year’s webinar series below since many of the topics are still very relevant to what is spoken about today in social.

Please register for our 2014 Social Savvy Webinars below:


Nichole Kelly: Driving Sales with Social Media

Replay from: Wednesday, March 5, 2014
Duration: 1 hour
Speaker: Nichole Kelly – CEO at Social Media Explorer | SME Digital

Think social media can’t generate sales? Struggling to show social’s contribution to the sales process? Social media can offer significant efficiencies in B2B and B2C sales cycles. The key is to understand where it fits, which levers you need to dial up and how to track the results.

Join Nichole Kelly to learn how you can adapt to social selling by:

  • Understanding the options for driving sales using social media
  • Learning how to capitalize on opportunities and scale social selling efforts throughout complex organizations with ease
  • Seeing how implicit and explicit digital signals tell us where our buyer’s mind space is in the buyingcycle
  • Figuring out how to track efforts in a way that will tell the full story of social’s role in sales

About Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer | SME Digital, the digital marketing agency that understands your bottom line. Her team provides innovative digital marketing strategies that can actually be measured using her systematic approach to show where it delivers value to the organization and provide executives with bottom-line ROI.

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How Crowdhacking Is Disrupting Traditional Business Models

Wednesday, March 5, 2014
11:00am PT/2:00pm ET
Duration: 1 hour
Speaker: Jeremiah Owyang – Chief Catalyst and Founder, Crowd Companies

crowd-co-b2cSocial media Has advanced to the sharing of the physical world, where consumers get the goods and services they want from each other instead of from traditional companies. The question Jeremiah Owyang, founder of Crowd Companies, asks is: Where will your company fit in if people get products, services, transportation, space, and money from each other?

Register for How Crowdhacking Is Disrupting Traditional Business Models and learn:

  • How Airbnb, Uber, Lending Club and Kickstarter represent a shift towards a Collaborative Economy
  • How the Maker Movement is empowering communities to build their own products
  • What NetBase social analytics has uncovered about the social conversation around crowdhacking

Register for the webinar to grasp the implications this trend has for your organization and figure out how to become a resilient brand that creates new value for customers.

About Jeremiah Owyang

Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley.

He focuses on how disruptive web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.

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Nick Webb: “Hanz”-On Product Innovation

Thursday, April 30, 2014
11:00am PT/2:00pm ET
Duration: 1 hour
Speaker: Nicholas Webb – Inventor, Entrepreneur, Author and Management Consultant

Nick Webb returns to NetBase’s Social Savvy webinar series to provide a one-year-later update on Lassen Innovation’s use of social media analytics to surface insights that helped them design and build “Hanz” for the educational toy market.
Join Nick to learn how his innovation strategy has evolved and makes use of:

  • Unique dashboards to provide social and digital insights
  • Competitive analyses around competing brands to understand consumer opinions
  • Conversation analysis of their target demographic to determine key themes

About Nicholas J. Webb

Nicholas is a world-renowned technology and business futurist. As a senior partner with Lassen Innovation, he provides services to such brands as Gatorade, Blue Cross, Siemens, Cigna and Polaris Industries just to name a few. He is the author of The Innovation Playbook, holds over 40 patents, and is the founder of the company behind award-winning Hanz Toys.

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Ann Marie van den Hurk: Social Media Crisis Communications

Wednesday, May 28, 2014
11:00am PT/2:00pm ET
Duration: 1 hour
Speaker: Ann Marie van den Hurk – Public Relations/Crisis Communications/Social Media Professional, Author, Columnist, and Speaker

The angry customer rants on Twitter with the #FAIL hashtag.
 Activists hijack your organization’s Facebook Page.
 A damning YouTube video about your company goes viral. Are you prepared?

Join Ann Marie to learn what you need to know about:

  • Getting ready to manage a social media crisis
  • Integrating social media crisis communications into your existing plan
  • Devising a crisis communications strategy that’s fast, flexible, realistic and doable

About Ann Marie van den Hurk

Ann Marie is an award winning PRSA-accredited hybrid public relations counselor bridging the gap between traditional PR and social media. She has over a decade of intensive experience assisting businesses and non-profits in taking leadership in sensitive issues, crisis communications and reputation management; in navigating successfully digital media including website, social networking, blogging, and micro-blogging; and development and implementation of strategic communications/public relations plans and programs. In spring of 2013, Ann Marie published her first book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL through Que.

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Please register for the free webinar replay of your choice in our 2013 Social Savvy Webinar library below:


Tamsen Webster, VP, SVP Content and Digital Strategy, Allen & Gerritsen

December 11, 2013
Duration: 1 hour

Does your content strategy consist of trying to avoid simply reanimating old and tired subjects and formats? Wondering how to create something new that boosts visitors, downloads, engagement and ROI?

Join us and get our Content Apocalypse Survival Guide. Register today and find out how to:

  • Know when the apocalypse is coming … or if you’re already a victim
  • Build a secure (and data-backed!) base to keep your brand out of the zombies’ reach
  • Gain strength in numbers by collaborating effectively with your agency

About Tamsen Webster

Tamsen Webster is the VP for Digital Strategy at Allen & Gerritsen, a Boston-area advertising agency focused on what’s next in digital and social. She does there what I’ve done for most of her career: help people design and implement strategies for change. Before that, Tamsen worked for a brand strategy firm Sametz Blackstone Associates, and for the prior 15 years at Harvard Medical School, The Boston Conservatory, and The Peabody Essex Museum. She’s relentlessly curious, pathologically process-driven, and a believer in the rationally irrational.

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Is Social More #FAIL than #FAB for the CMO?

Liz Miller, VP of Marketing, CMO Council
November 21, 2013

Duration: 1 hour

Marketers continue to boost budgets to drive social media campaigns, increase community visibility and ramp up analytics and listening programs. But one question won’t go away: Are social investments paying off or are we just investing in Social #FAIL-ings?

For CMOs, social must reach beyond likes and moments of engagement. They want to see ongoing experiences that drive customer advocacy and loyalty, boost revenue, and increase the quality of customer insights that can arm sales, product development and service teams.

Join us and find out:

  • What the big ticket items on the CMO’s social wish list are
  • What the top mandates facing today’s CMO are
  • How senior marketing leaders are looking to social to help turn business outcomes from #FAIL to #FAB

About Liz Miller

Liz Miller is the VP of Marketing at CMO Council. The CMO Council’s 6,500+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets.

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Marshall Sponder: Use Big Data to Predict Viral Marketing

October 23, 2013
Duration: 1 hour

What makes something go viral in social media? Some of the prerequisites include content elements and intensity of feeling. If brands and marketers could identify these prerequisites for viral marketing, they could use those insights to increase the chances of optimizing their own marketing campaign content.

Join us to learn:

  • How to analyze datasets that are too big to fit into conventional databases or data warehouses
  • How looking for synchronicity between the outputs from big data can deliver campaign management insights
  • What actions brands can take based on insights into the nature of viral videos and other marketing channels

About Marshall Sponder

Marshall Sponder is CEO of Web Metrics Guru and an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. He lately focuses on social media metrics, having worked as a group leader at IBM and Monster, done contract work at Porter Novelli PR, small busines, and start-ups. Clients have included various B2B companies, the New York Times, architects, digital ad agencies, and more. He has provided Web tracking and attribution metrics for Gillette, Laughing Cow, and others.Marshall holds an MA in Media Studies form the NY Institute of Technology and possesses a Certificate of Marketing Management from the Baruch College, a NY Continuing Education Division.

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Susan Etlinger: How Leading Brands Approach Social Data Globally

September 25, 2013
Duration: 1 hour

The influence of social is pervasive within organizations, but many still treat it as an isolated departmental or local initiative. Discover the challenges and opportunities of global social media and the criteria required to achieve social data intelligence maturity.

Join us to learn:

  • How leading organizations are taking a holistic approach to social data
  • How to prioritize social media metrics to make them truly actionable
  • The four maturity levels of the social data organization, and how to reach them

About Susan Etlinger

Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past 20 years, she has worked at the intersection of people, processes, and technology, in companies such as Charles Schwab & Co., Inc., and in the agency world, most recently at Horn Group.

Susan focuses on helping clients develop strategic, actionable plans that support their unique objectives and organizations through periods of rapid change. Her experience across the enterprise in information technology, marketing, customer service, and retail enables her to assimilate the needs of multiple constituencies and apply them pragmatically to real-world business requirements.

Susan is regularly interviewed and asked to speak on social strategy and best practices for business, and she has been quoted in outlets including The Wall Street Journal, Businessweek, The San Francisco Chronicle, and FastCompany.

Susan is a published translator and has a BA in Rhetoric from the University of California at Berkeley.

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11 Tips For a Successful Advocate Marketing Program

August 21, 2013
Duration: 1 hour

Empowering advocates to share your brand’s story leads to greater social engagement, purchase intent and sales. According to Nielsen, 77 percent of consumers are more likely to buy a product when they hear about it from friends and family.

This webinar covers everything you need to know to empower, measure and grow advocate marketing—from identifying tens of thousands of the right advocates to measuring ongoing success.

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7 Tips to Filling the Social Funnel

July 17, 2013
Duration: 1 hour

You already know social is good at increasing loyalty, advocacy and referrals. Now find out how you can use it to drive customers through the marketing funnel from awareness to interest, consideration and purchase.

Register today and learn how to:

  • Get real, accelerated business results from social
  • Reduce the politics and get consensus on best next steps
  • Make smarter decisions and align your team with goal

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Featured Speakers – Tracy Stokes and Paul Barrett: How to Build an Effective CMO Dashboard

June 19, 2013
Duration: 1 hour

Join our guests Forrester Research Inc.’s Tracy Stokes, Principal Analyst Serving CMO Professionals and Accenture Interactive’s Paul Barrett for this NetBase sponsored webinar to learn what you need to build the CMO dashboard:

  • How to manage the complexity of the data mix
  • Tips for proving the value of your marketing investment & optimizing spend
  • How to illuminate macro outcomes with micro inputs

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Jeremiah Owyang: Converging Paid, Owned and Earned

May 22, 2013
Duration: 1 hour

Converged media combines two or more channels of paid, earned, and owned media into a powerful medium to amplify brand reach. Companies are struggling to implement a converged media strategy due to fragmented processes spread among multiple agencies and technologies.

Learn about:

  • Case study examples of brands converging paid, owned and earned
  • Checklist of requirements
  • Real-world workflows you can make actionable now

About Jeremiah Owyang

Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU.

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Aaron Kahlow: Understand the Social Buyer and Improve Your Social Attribution

April 24, 2013
Duration: 1 hour

Speaker: Aaron Kahlow, CEO & Founder, Online Marketing Institute

How do you attribute a lead to specific customer touchpoints if the concept of a lead-funnel is now outdated and there’s no linear sales process? Aaron will discuss his framework for attribution to help you measure success.

Learn how to:

  • Understand the Facebook effect and measure amplification
  • Evaluate the importance of engaging content, especially video
  • Map out the attribution model from start to finish
  • Integrate Social effectively with other Marketing channels

About Aaron Kahlow

Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy.

Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine’s “Top 40 Entrepreneurs under the Age of 40″ in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry’s most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.

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Brian Solis: The New Wave of Real-Time Marketing

April 4, 2013
Speaker: Brian Solis, Principal, Altimeter Group
Duration: 1 hour

“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!

You will learn:

  • Plan for real-time opportunities that transcend multiple channels
  • Get results that move campaigns beyond hype via social
  • Employ best practices for developing a program for real-time marketing

About Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm, where he works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees and other important stakeholders. Prior to joining Altimeter, Brian was principle of FutureWorks, where he led interactive and social programs for Fortune 500 companies, notable celebrities and Web 2.0 startups. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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Jacqueline Anderson: Social Listening and Big Brother—A Consumer Study

February 20, 2013
Speaker: Jacqueline Anderson, Director, Social Media and Text Analytics, J.D. Power and Associates
Duration: 1 hour

Is social listening too intrusive? Interestingly, consumers are ambivalent about it — some don’t know about it, some like it sometimes, and others find it intrusive.

Join us to get the insights from the NetBase | J.D. Power survey of 1,000 consumers on social listening.

You will learn:

  • Which consumers want you listening and which don’t (and when!)
  • How consumers want you to respond to them via social
  • How your social marketing could be negatively impacting your brand perception

About Jacqueline Anderson

As Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates Jackie is focused on finding ways to highlight and integrate the value of social media and text analytics for clients. Her latest projects have focused on helping companies maximize the value of social media in their relationships with their customers from both the marketing and service sides.

Prior to joining the team at J.D. Power, Jackie was a Senior Analyst at Forrester Research. As an expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal and online sources such as Mashable and ReadWriteWeb. Prior to her work as an analyst, Jackie lead Forrester’s unparalleled global consumer research product, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College.

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Nichole Kelly: Finally Deliver Measurable Social Media ROI

January 23, 2013
Speaker: Nichole Kelly, CEO Social Media Explorer
Duration: 1 hour

Think social marketing is worth it? Prove it. If your CEO hasn’t demanded that yet, they will. Then what? Hand them some jive about “return on conversation” or “follower growth”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you.

Show your CEO and CMO that you understand what really matters in business and where social media fits.

We’ll show you how to:

  • Connect social media impact to core business objectives like sales volume, revenue and costs.
  • Get the right framework in place to get bottom line metrics.
  • Understand if your social media publishing process is preventing accurate measurement results.
  • Get the ammo you need to translate social media into their language.

About Nichole Kelly

Nichole is the CEO of Social Media Explorer | SME Digital, a digital marketing agency that specializes in helping companies take their social media strategies to the next level and tie the results to financial goals. She provides innovative social media strategies that can actually be measured using her systematic approach to show where it delivers value to the organization and provide executives with bottom-line ROI.

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