Social Smarts Webinar Series
Social Smarts Webinar Series (Archives)
The social media universe is a busy and ever-changing place. One of our goals at NetBase is to remain dedicated to helping you learn as much as possible about social media so that you can apply different aspects of it to the many facets of your job every. This year, we are partnering with some of the biggest names in the industry to form the Social Smarts Series. Every month, we cover a different topic for these fun and educational webinars.
November Webinar: ON DEMAND
Speaker: Jason Falls (bio)
There are analysts and optimizers, metrics and manipulators, all telling marketers and community managers to keyword this and research that to be successful in social media.
But there’s really only one key to social marketing success for brands. Create amazing content.
Join Jason Falls, social media guru and CEO of Social Media Explorer, as he educates and entertains and hands you the key to creating compelling content.
You will learn how:
Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields due to a simple truth: He delivers value. Known for his clever insights, sharp wit and the ever-present brutal honesty, Jason tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something. Perhaps at best in the role of social media educator, Jason has spoken nationally and internationally on a wide range of topics and to a variety of audiences. From corporate board rooms to standing-room-only conference halls, Jason caters each presentation to the audience make up, energy and comprehension level. Falls also coordinates workshops on social media marketing for groups like American Marketing Association, Public Relations Society of America and International Association of Business Communicators chapters.
October Webinar: ON DEMAND
Speaker: Susan Etlinger (bio)
An ad is an ad; or is it? A few short years ago, there was a clear line between how you measured “traditional” and “social” media. But things are different today.
Ads (paid) are now available on YourTube (owned), and can be shared broadly among friends (earned), increasing their reach. Shared posts (earned) can be turned in to ads (paid). So how do you measure the impact of your media when it is in a state of constant flux?
Join Altimeter Group industry analyst Susan Etlinger, as she lays out best practices for understanding the impact of your media—at all stages of the POE (Paid, Owned, Earned) life cycle.
You will learn:
September Webinar: ON DEMAND
Using the lens of social media analytics and web analytics together can provide digital marketers with superior marketing perspectives that enhance brand value.
The big question is: what are the best criteria to choose the right tools, methodologies, and people to achieve the insights so vital to success?
Listen to Marshall Sponder for a unique perspective on the junction between web analytics and social media analytics for online marketing. You will learn how to:
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. He lately focuses on social media metrics, having worked as a group leader at IBM and Monster, done contract work at Porter Novelli PR, small busines, and start-ups. Clients have included various B2B companies, the New York Times, architects, digital ad agencies, and more. He has provided Web tracking and attribution metrics for Gillette, Laughing Cow, and others.
Marshall holds an MA in Media Studies form the NY Institute of Technology and possesses a Certificate of Marketing Management from the Baruch College, a NY Continuing Education Division.
August Webinar: ON DEMAND
Social Media is the digital marketer’s playground: every medium is measurable and every action recordable but what creates the big opportunity also creates the biggest challenge.
How do the leading digital marketing experts prioritize the channels and leverage technology to amplify their return on investment and deliver buzz worthy campaigns?
Welcome to the KISS
First rule in KISS is: Keep it simple, stupid.
Join Jason Falls for a candid perspective on online marketing in this eye-opening webinar that will outline the rules of KISS that will help you:
Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields due to a simple truth: He delivers value. Known for his clever insights, sharp wit and the ever-present brutal honesty, Jason tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something. Perhaps at best in the role of social media educator, Jason has spoken nationally and internationally on a wide range of topics and to a variety of audiences. From corporate board rooms to standing-room-only conference halls, Jason caters each presentation to the audience make up, energy and comprehension level. Jason also coordinates workshops on social media marketing for groups like American Marketing Association, Public Relations Society of America and International Association of Business Communicators chapters.
July Webinar: ON DEMAND
In a digital, connected, post-authoritative world, innovation itself has been reinvented. The old so-called, “innovation best practices” are resulting in new product failure rates of 80%. The new innovation superstars are finding insights and ideas from consumers on the social web to develop new products and technologies. Want to know how you can do the same for your company?
Register now and you will learn how to:
Nicholas J. Webb is a successful inventor, entrepreneur, author and management consultant in the field of innovation and customer relationship management. He has served as the CEO of several successful technology firms including Myocure, Inc. He is the founder of Nupak Medical, LLC a medical product-manufacturing firm. He is a successful inventor having been awarded over 35 patents from the US Patent and Trademark Office. His technologies range from one of the world’s smallest medical implant to industrial and computer technologies. He currently serves as the CEO of Lassen Innovation, providing strategic innovation and management consulting services, and has attained certification as a Certified Management Consultant. His client list represents some of the best companies and research organizations in the world. He is a prolific book author; his most recent books include The Innovation Playbook—a revolution in business excellence and The Digital Media Innovation Playbook—creating a transformative customer experience (Wiley).
June Webinar: ON DEMAND
Although there is no single ROI for social media, companies still desire to measure the revenue impact of their social media programs. And while the marketing funnel [arguably] captures the revenue impact of traditional media, it does not account for the impact of a more social relationship between company, customer and community. This webinar will build on the framework from Susan’s research report, A Framework for Social Analytics, and will describe how leading companies are measuring the revenue impact of social media, what challenges and opportunities they’re facing, what they’re doing with the data and insights they gather, and where they believe the industry is going.
You will learn:
Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co., Inc., and in the agency world, most recently at Horn Group. Susan focuses on helping clients develop strategic, actionable plans that support their unique objectives and organizations through periods of rapid change. Her experience across the enterprise in information technology, marketing, customer service and retail enables her to assimilate the needs of multiple constituencies and apply them pragmatically to real-world business requirements. Susan has a deep grounding in interactive marketing and social technologies. She has launched dozens of companies and products, and counseled businesses through crises, liquidity events and large-scale organizational initiatives.
May Webinar: ON DEMAND
Organizations around the world are rushing to engage with their prospects and customers. The push for engagement represents a concerted corporate strategy to identify, establish, and nurture relationships. Why? Without engagement, a brand’s influence will continue to decline. Most customers already ignore targeted marketing campaigns and no longer interact with their preferred brands. However, customers continue to interact with each other and by-pass the official, corporate approved sanitized messages devoid of meaning or value. Constellation Research’s shows that engaged customers are three times more likely to recommend or advocate a product or service to a friend. Unfortunately in the rush to engage, many organizations have taken a haphazard and siloed approach to improve engagement. They are engaging without intelligence. Without, intelligence and analytics organizations lack the context to engage with credibility. Join Constellation Research’s CEO and Principal Analyst, R “Ray” Wang and find out how to:
A highly sought after thought leader focused on enterprise strategy and disruptive technologies, R “Ray” Wang has advised organizations and spoken to audiences around the world. He is the author of the popular enterprise software blog “A Software Insider’s Point of View.” With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and business models impact the CXO, enterprise apps strategy, and emerging business and technology trends. Ray works with organizations to provide strategic guidance in a variety of business scenarios including designing go-to-market strategies; reviewing and designing software licensing, pricing, support, and maintenance policies; delivering competitive assessments; evaluating software partner ecosystems, and researching business processes such as the perfect order and continuous customer management for the enterprise and SMB markets.
April Webinar: ON DEMAND
How do you measure social media? Well, it depends who you ask. Nathan has researched the companies of social media analysis since 2006, and he shares industry news and a worldwide company directory at SocialMediaAnalysis.com. He’ll share some of what he’s learned about the types of social media data and what people are doing with it.
Nathan Gilliatt is the principal of Social Target, a research and consulting firm that helps companies establish social media and customer intelligence and analytics capabilities. Nathan is also the co-founder of AnalyticsCamp, the silo-busting unconference for analytics specialists. He has spoken on social media and listening strategies at conferences all over the world. He is one of the world’s leading experts on the business of social media analysis and has written several buyers’ guides to tools and services for listening to social media. Nathan blogs at The Net-Savvy Executive and runs Social Media Analysis, the industry portal for social media intelligence and analytics.
March Webinar: ON DEMAND
Social Media teams are becoming quite sophisticated in how they listen to conversations. The real opportunity for true success lies in the ability to capture the trends, missed opportunities, tangible possibilities and convert your findings into actionable insights.
But, it takes a champion to unite the organization around new possibilities, to become more relevant and to improve customer experiences and relationships. It takes a change agent. It takes someone to rally other stakeholders to mobilize an internal revolution that transforms the organization from the inside out.
In this session, Brian will share:
Brian Solis is principal at Altimeter Group, a research-based advisory firm, where he works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees and other important stakeholders. Prior to joining Altimeter, Brian was principle of FutureWorks, where he led interactive and social programs for Fortune 500 companies, notable celebrities and Web 2.0 startups. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
February Webinar: ON DEMAND
Join the experts on our Social Media Market Research Panel for an interactive discussion on the state of social media market research that includes real-time polling and audience Q&A. Leave with a clearer idea of how to plan your research strategy for 2012.
Topics we’ll cover include:
Ray is an EVP with Vision Critical and Managing Director of their UK operations, the author of The Handbook of Online and Social Media Research, and the creator of the Festival of NewMR. Ray has spent the last thirty years at the interface between technology, innovation, and market research. Ray’s experience includes director level positions with The Research Business, Millward Brown, IntelliQuest, among others. Ray’s contributions to the canon of market research knowledge include chapters in the last two editions of the ESOMAR Handbook of Market and Social Research, modules for the University of Georgia’s Principles of Marketing Research course, independent research producing the last two ESOMAR Pricing Studies, papers at a wide range of national and international conferences, and running workshops and training courses for a wide range of organisations including ESOMAR.
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice. Lenny serves on the Boards of the Market Research Global Alliance, the Festival of NewMR and The Merlien Institute.
Tom H. C. Anderson is the founder and managing partner of Anderson Analytics LLC, a full-service market research consultancy that takes a “next generation” approach to research by fusing advanced analytics and traditional methodologies with leading edge technologies like data and text mining. Named the “Uncrowned Father of Web 3.0 Market Research” (Research Business Report, 2009), Anderson is also a prominent blogger, recognized authority on social media, and the founder of Next Gen Market Research (NGMR), one of the most active networking groups for market researchers on the Web. Mr. Anderson served as the elected U.S. representative to ESOMAR in 2010, and is chairman of the Foundation for Transparency in Offshoring (FTO), a non-profit organization he founded in 2009 dedicated to educating buyers and suppliers of consumer research and analytics services on considerations related to offshoring, and to promoting disclosure standards.