Social Smarts Webinar Series
Social Savvy Webinar Series
The social media universe is a busy and ever-changing place. One of our goals at NetBase is to remain dedicated to helping you learn as much as possible about social media so that you can apply different aspects of it to the many facets of your job every.
This year, we partnered with some of the biggest names in the industry to form the Social Smarts Series. Every month, we cover a different topic for these fun and educational webinars.
January 23, 2013, 11am PT | 2pm ET
Speaker: Nichole Kelly, CEO Social Media Explorer (bio)
Duration: 1 hour
Think social marketing is worth it? Prove it. If your CEO hasn’t demanded that yet, they will. Then what? Hand them some jive about “return on conversation” or “follower growth”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you.
Show your CEO and CMO that you understand what really matters in business and where social media fits.
We’ll show you how to:
Nichole is the CEO of Social Media Explorer | SME Digital, a digital marketing agency that specializes in helping companies take their social media strategies to the next level and tie the results to financial goals. She provides innovative social media strategies that can actually be measured using her systematic approach to show where it delivers value to the organization and provide executives with bottom-line ROI.
February 20, 2013, 11am PT | 2pm ET
Speaker: Jacqueline Anderson, Director, Social Media and Text Analytics, J.D. Power and Associates (bio)
Duration: 1 hour
In this webinar, you’ll learn what consumers think about critical components of most companies’ social strategies. Find out what pieces of your strategy may be backfiring – and ultimately turning your consumers against you.
You will learn:
As Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates Jackie is focused on finding ways to highlight and integrate the value of social media and text analytics for clients. Her latest projects have focused on helping companies maximize the value of social media in their relationships with their customers from both the marketing and service sides.
Prior to joining the team at J.D. Power, Jackie was a Senior Analyst at Forrester Research. As an expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal and online sources such as Mashable and ReadWriteWeb. Prior to her work as an analyst, Jackie lead Forrester’s unparalleled global consumer research product, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College.