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VOICE OF THE CUSTOMER: DIGITAL CHANNELS

MEASURE & INFLUENCE YOUR BRAND’S REPUTATION ON DIGITAL CHANNELS

88% of people trust online reviews written by other customers as much as they trust recommendations from personal contacts. Do you know how your company is perceived and rated on digital channels? Leading companies that actively manage their digital reputation report elevated brand perception and higher sales. For a complete look at your digital profile, NetBase integrates with Google Reviews, Yelp, Bazaarvoice, CNET, TripAdvisor, Amazon, metacritic, Glassdoor, and more of your go-to review and forum sites.

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PRODUCT REVIEW SITES

90% of customer buying decisions are affected by online reviews, making digital channels a key priority for brands to understand and influence.

  • Gain a real-time read of customer reviews that are affecting your brand perception and sales right now
  • Compare sentiment on key products and brand values to measure how perception changes with your marketing campaigns
  • Engage loyal customers and influencers to focus conversations on brand topics you’d like to highlight

INDUSTRY FORUMS

Forums are a goldmine of user-generated content affecting customer perceptions and shaping the conversation around your brand, products, competitors, and the industry.

  • Discover the most discussed topics for your brand and industry
  • Actively monitor forums to find potential PR and crisis situations before they emerge
  • Understand the root cause of dissatisfaction with your existing products and engage with authors and influencers to mitigate complaints
  • Gain international feedback on your brand and product across 199 languages