Hear it straight from their mouths: a mix of NetBase customers and industry leaders muse on why it is critical to be using social media in your business and how they are optimizing their own business through social media intelligence.
Why?
 | “Should you do social media? That’s like someone asking if they should buy a light bulb after electricity was invented.” – Dana Anderson, SVP Marketing Strategy & Communications, Kraft Foods |
 | “Too many companies remain trapped by merely monitoring or passively collecting social media. Few actually reach Social Intelligence: driving their marketing and business strategy using the data that social media creates.” – ‘The Road Map to Integrating Social and Customer Data’, Zach Hofer-Shall |
 | “The driving force of innovations is a keen understanding of the customer’s world view. The social Web represents a new way that innovators can deliver exceptional value through intelligent listening and co-creation.” – Nicholas J. Webb, Innovation Strategist & Author, Lassen Innovation
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 | “The velocity, volume, validity, and value of the social voice makes it almost unthinkable not to progress down the C2B path.” – Esteban Kolsky, Analyst on Customer Strategies, ThinkJar |
 | “Traditional survey research needs to evolve and transform. The future of market research is increasingly about listening to what consumers are already saying.” – Stan Sthanunathan, VP Marketing Strategy & Insights, Coca Cola |
 | “The only way to stay on top of your online brand equity is to track buzz, net sentiment, and passion – the three distinct facets of your social P&L.” – Tom Wagner, VP of Consumer Insights & Brand Planning, Taco Bell |
How
 | “Using NetBase is like having the power of a Ferrari with the efficiency of a Prius. I would never create a social media strategy without it because I’m able to set up searches and have actionable data in 15 minutes. That’s power.” – Nichole Kelly, CEO, Social Media Explorer |
| “Hundreds of solutions claim to capture consumer sentiment, but NetBase stands alone in its ability to help us get to the bottom of opinions, emotions and behaviors.” – Stan Sthanunathan, VP Marketing Strategy & Insights, Coca Cola |
 | “We have found that NetBase really helps gives us a better understanding of how consumers are thinking and what they are feeling. Issues include tracking a new brand launch and competitive response, understanding specific needs by occasion, identifying barriers and triggers to growing a category and brand…” – Ralph Blessing, Executive Vice President, GfK Strategic Innovation |
 | “NetBase gave Pivot the daily intel to operate on the cutting edge of Social.” – Mike Edelhart, CEO, Pivot Conference  |
 | “NetBase offers scalable, accurate technology: tools that are easy to integrate with SAP solutions; and iterative analysis capabilities that will allow businesses to take advantage of social media as a strategic data source.” – Sanjay Poonen, President of Global Solutions, SAP |
| “NetBase is an invaluable partner, and their tools are an important complement to our core research techniques: they provide us with a more holistic view of the competitive public affairs environment in which our clients operate.” – Mark Keida, Sr. Research Director, GfK Public Affairs & Corporate Communications |
