SANTA CLARA, CA. – January 25, 2016 NetBase, a global leader in enterprise social analytics, today announced it has been recognized by the readers of Consumer Goods Technology (CGT) as one of the top 10, best-in-class providers in the new Consumer Experience Management category for 2015. The results stem from the Readers’ Choice survey, which draws on evaluations of products and companies from elite customers, and awards solutions that deliver a competitive edge in today’s changing market.
“Our annual Readers’ Choice issue is a snapshot of the consumer goods industry’s hottest areas of investment in technology,” said Kara Romanow, executive editor, CGT. “The Customer Experience Management Category is new this year because of the overwhelming need for executives to invest in technology that helps them to analyze new forms of data, in a faster, more accurate and actionable way. Companies like NetBase are helping organizations get closer to their consumers in real-time, through monitoring and marketing solutions, in social media—where they are talking about brands most.” NetBase patented language analytics technology allows marketers and advertisers to keep a pulse on their brands, while gaining a dimensional view of their audiences to make data driven business decisions.
This is the second year that NetBase is being recognized with a CGT’s Readers’ Choice. In 2014, NetBase was awarded Top 5 Provider in Social Media for providing services for monitoring internal and external social media engagement. “Knowing your audience and gaining actionable insights for marketing, product development and advertising is a competitive advantage that marketers cannot ignore,” said Peter Caswell, CEO at NetBase. “As the popularity of social analytics increases and the market becomes more saturated with solutions, we are honored that NetBase is ranked as a top provider of customer management solutions by consumer goods professionals in CGT 2015 Reader’s Choice awards.”
For 15 years, CGT has polled an elite group of its more than 76,000 readers in consumer goods for their annual Readers’ Choice awards. The survey draws on the assessment from the top consumer goods experts to identify the consumer goods industry’s top service and solution providers across various topics that span from mobility, CRM to social media and more. Results are spotlighted in the January 2016 edition of CGT magazine in print and online.
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart, and YUM! Brands. Learn more at http://www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
a href=”http://consumergoods.edgl.com/2016-readers-choice/customer-experience-management” target=”_blank”>Consumer Goods Technology (CGT) an integrated mediabrand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics, OTC Pharmaceuticals, Health & Beauty Aids and Apparel/Footwear.