NetBase, the Enterprise Social Intelligence (ESI) Platform company, today announced further analysis from its What Women Want study, which debuted on Mashable during SXSW last month. NetBase analyzed a year’s worth of more than 27 billion online conversations to discover the top 10 things that men and women say they want. Despite popular belief – diamond rings, money and sex didn’t make the cut. So what did make the top three for the sexes? Ice cream, cars and pizza, but in different order! Over the next seven months, NetBase will be drilling into each of the top ten wants of men and women to uncover the ten most talked about brands online and reflecting results in the Brand Passion Index report which will be presented in a webinar series and on the NetBase blog.
Late last month, NetBase revealed the top ten brands of ice cream, the number one thing women say they want. The Index found that Dairy Queen generated the highest volume of buzz for both women and men, generating 41% and 42% respectively, discussing its gluten-free menu items, low prices and reliable customer service. Breyer’s was men’s most loved ice cream brand, while Blue Bell was most loved by women.
This week’s installment of the What Women Want Series focuses on the number one item on men’s list: cars. Once again, men and women shared the same buzz winner, with Ford generating about 26 percent of the overall conversations for both genders. Women like the reliable customer service that they experience with Ford and men like the engine roar and sound system. As for most loved brands, women said Chevy and men said Mercedes.
In this graphic, the amount of chatter about a brand is indicated by the size of the bubble, while the placement of the bubble shows the sentiment and the intensity of passion.
Women on Ford:
Men on Ford:
Chevy generated the highest passion levels for women, with the highest Net Sentiment of 73 and a Passion Intensity of 62. Verbatim surfaced from social media revealed that women love the funny and engaging marketing campaigns run by the car brand.
Men expressed the highest passion for Mercedes, with a Passion Intensity of 59 and a Net Sentiment of 62. Online verbatim showed that male consumers love the high-tech gadgets and features in Mercedes models.
Each month, the Brand Passion Index analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog.
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.