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Woolworths winning the war on social in Aussie retail

Inaugural Netbase Love List launches in Australia

SANTA CLARA, CA. – September 27, 2016 – A new report released today reveals that Woolworths is leading the way in customer engagement and has won the hearts of Aussie consumers on social media. Woollies took out top place in the most loved Aussie brands in retail, with Coles (6) not quite making the top five.

Top 5 Australian home-grown retail brands:

  1. Woolworths
  2. Westfield
  3. Myer
  4. Bunnings
  5. JB Hi-Fi

“Woolworths (1) in retail is still winning the war on social against rival Coles (6) in the NetBase Love List, with customers discussing the greatest value they can get from their Woolies supermarkets. Shopping Centre group Westfield are also engaging customers through social which has helped them come in second in the home-grown retail list,” said NetBase Chief Marketing Manager, Paige Leidig.

NetBase also investigated global retail brands and how they ranked in the hearts of Aussie consumers.

The top 5 global retail brands loved by Australians were revealed as:

  1. Target (21)
  2. Lego (23)
  3. Woolworths (24)
  4. Nike (25)
  5. Chanel (40)

The retail lists are part of a bigger NetBase Top 50 Love List, which takes a close look at brands across sectors that Aussies express most love for in social media. NetBase use patented natural language processing technology to showcase the strongest, most positive consumer emotions towards brands.

The Automotive (16%), Retail (16%) and Technology (14%) industries feature most within the overall Australian Top 50 Brand Love List, however that number is not reflected in the volume of mentions, with Social Media & SMS (71%) taking up a significant piece of the pie before eCommerce (8%) and Technology (6%).

Looking at the overall Top 50 Love List, Australia’s love for social media and connectivity is strong, with the Top 10 brands all living within Technology, Social Media & SMS, eCommerce or Entertainment industries.

This report heralds the arrival in Australia of NetBase, the global leader in enterprise social analytics, as recognised by Forrester*. While this is the inaugural Australian Love List, NetBase have previously compiled Love List Reports Globally as well as UK and France more specifically.

“It has been fascinating compiling the Australian Love List – we found quite a few differences between Aussies and their counterparts overseas. Social media has really won the hearts of Australians with five social media brands featuring in the overall top 10 Love List! Whereas in the UK, luxury brands such as Chanel and Christian Dior S.A. feature more heavily.

“We are here to help companies understand how to enhance their social media strategy to meet business goals such as boosting customer engagement; and build a tribe of loyal followers. Social is no longer a ‘nice to have’ but should play an integral part in every business and marketing strategy,” said Mr Leidig.

View the full Australian LOVE LIST

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart, and YUM! Brands. Learn more at http://www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.

Media Contact

Tammi Ireland or Rebecca Parry
02 8014 5033
netbase@decpr.com.au

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