Power Tools For Running C2B

NetBase Insight Workbench is the only tool that lets business analysts and marketers extract actual customer perceptions from terabytes of social media chatter—without spending hundreds of hours on manual categorization. Designed in partnership with consumer insights leaders at five of the top 10 CPG companies, including Coca-Cola and Kraft, the Workbench taps into the authentic customer voices expressed in social media to help you understand what they love (and hate) about brands, categories, issues and trends. You can:

• Monitor brand health more frequently and with fewer resources
• Make smarter business decisions by answering the “why” questions that you previously couldn’t afford to research
• Protect your brand equity by understanding what lies underneath social media chatter
• Capitalize on game-changing opportunities faster and accelerate time-to-revenue by tapping into the social voice
• Save valuable time and money across your marketing and product innovation teams

Accessed via Software-as-a-Service (SaaS), Insight Workbench runs on our scalable social intelligence platform, which uses the most advanced natural language processing (NLP) engine to process billions of social media posts across millions of sites globally and extract structured insights for businesses – customer opinions, emotions, and behaviors. Unlike other solutions, the Workbench has instant access to 12 months’ worth of information about topics of interest; you don’t have to wait weeks for data collection. And its automated categorization tools mean that analysts use their brain power to generate insights, not to sift through search results.

The Workbench surfaces actionable insights for:

• Identifying market trends and “hot topics” faster and more accurately
• Discovering novel product uses and potential innovations
• Supplementing traditional research activities with netnography and social media market research
• Understanding your competition
• Complementing traditional BI solutions with insights from the social web

The NetBase Insight Workbench taps into our scalable social intelligence platform. Click here to learn more about the platform.