Measure Metrics that Matter

Every day, you run your business based on the key metrics in your P&L; similarly, you should have metrics to measure your online brand equity. To take charge of your Social Media P&L, you need to stay on top of three key metrics:

• Share of Buzz – How much people are talking about your brand
• Net Sentiment – How positively they perceive your brand
• Passion Intensity – How emotionally charged their feelings are

Only NetBase gives you all of this information automatically, on a continuous basis, benchmarked against your competition over as long as a 12-month period of time.

Now you and your marketing team have a reliable way to measure, enhance, and protect your brand equity in social media. Capturing the authentic customer voices expressed in social media, NetBase Insight Scorecards let you:

• Correct your course faster as customer opinions change
• Protect your valuable brand equity
• Out-market the competition

Our Scorecards deliver a visual snapshot of these three key social metrics, not just buzz. They also provide ongoing sentiment analysis and let you track key conversation drivers, compared to the competition, with trending over time. And they uniquely measure passion intensity. You can compare intensity to the competition using our Brand Passion Index visualization that lets you quickly see customer sentiment, buzz, and passion intensity. Visit our blog to see the Brand Passion Index in action, for example in the holiday décor market. Visualizing historical change can help you decide where to investigate further with the NetBase Insight Workbench.

Because they do not require expensive consulting fees or time-consuming data collection and assembly, NetBase Insight Scorecards let you stay on top of your social P&L at all times.

NetBase Insight Scorecards are built on our scalable social intelligence platform. Learn more about the platform.