Social Intelligence at Your Fingertips

At the core of all of our social media insight and analysis solutions is the NetBase social intelligence platform. It offers a clean, consistent warehouse with a year’s worth of structured insights on millions of topics. Enterprises use our social intelligence platform for accurate sentiment analysis and also to quickly discover market needs and trends, quantify customer perceptions about products, services, and companies, and operate as customer-driven businesses.

The key components of the NetBase social intelligence platform are:

• ConsumerBase, our social intelligence warehouse containing a full 12 months’ worth of conversations from more than 95 million global sources—cleaned, processed, normalized, and organized as structured insights in a special index.
• The most advanced natural language processing (NLP) engine, which reads and categorizes each one of the posts captured in ConsumerBase according to the opinions, emotions, and behaviors that customers have expressed.
• The NetBase Insight API, which makes NetBase-processed social media posts and related insights and summary statistics accessible to third-party applications in addition to NetBase’s own products, NetBase Insight Workbench and NetBase Insight Scorecards.

Designed to operate at Internet scale, the NetBase social intelligence platform processes tens of thousands of sentences per minute, 24×7.

Unlike solutions that require the user to specify a subject before they start collecting data, the NetBase social intelligence platform makes more than one year’s worth of normalized data available to users on-demand. This approach opens up a new set of applications through which enterprises can operationalize the use of social media data and delivers business results at game-changing speed.