Reliable, Relevant Social Insights on Demand

Social media has turned the Internet into the largest repository of customer opinion in history. NetBase social media insight and analysis solutions tap into this repository through ConsumerBase, NetBase’s own social intelligence warehouse.

ConsumerBase contains billions of conversations from more than 95 million sources globally, from forums and blogs to reviews to Facebook and Twitter. As many as 12.5 million new entries, status updates, and comments appear in these sources every hour. With our Twitter Firehose option, you get real-time access to Twitter’s complete data stream—more than 240 million tweets per day on average.

ConsumerBase sources include:

• More than 50 million social media sources, including group or fan pages on social media sites, active Twitter accounts, and more
• More than 40 million blogs
• More than seven million forums from sites such as forums.ebay.com, forums.parenting.com, androidforums.com, and much more

We continuously add new data sources as they become available. Learn more about our data capture processes.

ConsumerBase contains a special index that stores the output of NetBase’s natural language processing engine as structured insights such as:

• Emotions and sentiment expressed
• Opinions and behaviors described
• Preferences people rave about

These insights then get aggregated into the simple but rich set of metrics and charts in our Scorecards and the charts and word cloud views that analysts can filter, drill into, and manipulate using our Workbench.